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Putler releases advanced Sales dashboard – Facets, Segments and Filters

Everybody loves surprises (of course just the good ones). So I thought of throwing a surprise your way.

Putler Marco Polo Sales Dashboard Live

Remember I told you we were building advanced dashboards within Putler in one of my weekly emails – The Putler Marco Polo.

The surprise is – the first dashboard is ready!

And here’s everything you need to know about it…

The Advanced Sales Dashboard
(Packed with advanced features)

Putler’s Sales Dashboard is one of the most visited dashboards.

Rightly so, sales is the heart of every business. And this was the exact reason we decided to develop it first.

Putler’s existing Sales Dashboard gave a view of sales-related KPI’s, a list of customers, in-depth invoice of each sale done, ability to refund sales as well.

But we wanted to make it better, even more useful.

This new Sales Dashboard has cools features like:

Try The New Dashboard Now!

NOTE: For now this dashboard is available to only paid users, so if you don’t have a paid subscription here’s a live demo of this new dashboard.

Awesome right?

Here’s how the dashboard looks

How To Use The New Sales Dashboard For Your Business?

This advanced dashboard is a complete treat for any business.

Be it a solopreneur, a startup or an enterprise.

Businesses of any size can use it to get mindblowing insights from their data.

Digging deeper…


All about the FACETS

Facets are nothing but pre-made filters.

You can filter data based on various parameters and have a deeper understanding of your data, customers, sales and business as a whole.

Wondering how to use facets? Don’t worry I’ve got you covered…

Here are ways you can use facets to make
better business decisions


Filter by Country

Filtering by country was the most requested feature in Putler so we have it delivered. Using this facet you can easily see which are your top revenue-generating countries.

Once clicked on the country you can see who are the customers who actually belong to this country and who have bought your products.

Insight-wise, this data is critical. How?

It’s simple!

Once you get to know which country provides you with the most revenue you can take important decisions like;

  • Should I translate my app for the local language of this country or not?
  • Should I hire a lingual copywriter and copywrite the sales page specifically for this country or not? (Ofcourse Google does a good job at translating but a more focused content might get you more sales)
  • Should I run Facebook ads or other marketing campaigns for this specific region?
  • Should I have a live chat in the timezone of this country?
  • What’s the main festival of this country and should I run a sale for it?

Well, the decisions are endless. These are some starting points you can initiate with.

Filter by Products

After countries, filtering by products is the next thing. I’m sure as a person who cares about your business, you worry about the welfare of your products. And there is nothing then viewing important details of each product in a click, right?

Putler’s Product Filter Facet is that single click. It shows you all your top products and once clicked it gives you all the information about that product.

Looking at this data, you can figure out:

  • Sales contribution by a single product.
  • Customers who have bought a product and if they are a candidate to buy something else complementary to this product.
  • Which countries these customers belong to?


Filter by Order Status

As a business owner, you need to be aware of what is happening within your business. Especially where payment is concerned. This facet totally focuses on that and gives you a total view of the order status as well as who are the people who fall under that status.

Putler provides you FIVE order statuses:

  1. Refunded
  2. Pending
  3. Completed
  4. Failed
  5. Partial refunds

Based on this data you can take marketing decisions/ insights, like;

  • Send out dunning emails for customers whose orders are in the PENDING state
  • Get in touch with customers having their orders in the REFUNDED or PARTIAL REFUNDED state and try winning them back.
  • Send resolution steps to customers having their orders in the FAILED state

  • Filter by Amount

    You can use this facet to find the spenders above a certain threshold. Taking a look at this will give you some idea about the financial spending of your customers and help you devise marketing campaigns or giveaway special freebies to customers.

    Instant Search

    Search is unavoidable, right? So we made it instant.

    In the new Sales dashboard, you can search for customer name, product name, customer email id and transactions within seconds

    BTW we will be further improving this feature. So stay tuned.


    Create Custom Segments

    RFM segmentation is king but creating custom segments is a whole new level of data analysis. And you guessed it right, we built it!

    Instead of getting overwhelmed with data, metrics and reports, if a store owner can focus on like-minded groups of customers and create unique opportunities for each of them, they can see a rapid return on their investment. ~Chris Lema Click To Tweet

    In the new Putler Sales Dashboard, you can easily create custom segments by defining rules/ groups of rules.

    You can drill down data by country, customer name, products etc. Infact, not just drill down on single parameters but create groups of rules and drill data according to that.

    For example:
    Suppose you want to find the customers who have bought a particular product say Putler from a particular country say Switzerland you can find that.

    Rules would look like:

    Now if you want to add another level of drilling and find both people who bought Putler from Switzerland OR people who have spent above $1000 from any country.

    Here’s how you would do it:

    Putler will give you the exact result that satisfies these rules.

    Well, this was just an example, I’m sure you will have tons of drill down usecases for your business.

    Do try it out and do share. I will be glad to learn a hack or two.

    That’s all folks! (For now 😉)

    I’m sitting with bated breath to see your reaction to this new dashboard. It has literally taken blood, sweat and endless work hours to get this out to you. But your feedback will truly make it worth it.

    Try The New Sales Dashboard

    So please (repeat please), take out 2 minutes…check this new Sales Dashboard and comment an emoticon or a sentence or a paragraph (whatever your style) reviewing it below.

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