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RFM & Customer Analytics

Segment customers automatically by Recency, Frequency, and Monetary value to run targeted retention and loyalty campaigns.

Customer segmentation, RFM analysis, and metrics breakdown.

Export RFM to CSV

How to export filtered RFM customer cohorts (Champions, Loyal, At Risk) to CSV spreadsheets for offline marketing.

Export RFM to Mailchimp

Sync high-value customer RFM cohorts directly from Putler into Mailchimp lists for targeted email win-back campaigns.

RFM FAQs

Answers to frequently asked questions about RFM calculation formulas, refresh schedules, and segment definitions.

Calculate RFM Across Business

How Putler analyzes purchase recency, order frequency, and monetary spending across all stores to score customers 1 to 5.

RFM Custom Date Ranges

Filter RFM customer segments by custom time periods to identify seasonal buyers, recent joiners, and lapsed customers.

Metrics 101 Guide

Comprehensive glossary of eCommerce KPIs: MRR, ARR, LTV, AOV, churn, refund rate, ARPPU, and customer retention formulas.

How RFM Works

Deep dive into Putler's 11 RFM customer segments, automatic scoring algorithms, and automated segment updates.