How are the category's 'at risk' and 'can't lose them' computed on the customer page?

The "At Risk" and "Can't lose them" categories on the customer page are computed using RFM (Recency, Frequency, Monetary) analysis. This model segments customers based on their transaction history, considering factors such as how recently they made a purchase, how often they make purchases, and how much they have spent. These segments help identify customers who may need special attention or retention efforts.

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You can learn more about RFM.