Why is RFM (Recency-Frequency-Monetary) not working properly in Putler, with issues like slow segmentation, data loading problems, and segments showing no data?

RFM analysis in Putler may encounter issues like slow segmentation and data loading problems due to its reliance on complete datasets for accurate insights. When adjusting date ranges, customers can shift between RFM segments, leading to inconsistencies.

To resolve the problem of segments showing no data, extending the date range is recommended, and exploring each segment individually for better data understanding is advised.