How to calculate RFM analysis for your entire business?

Calculating RFM analysis for your entire business is simple and quick.

Steps to calculate RFM analysis for your entire business

The RFM chart provides you the number of customers falling in each segment. But inorder to view each customer individually, here’s what you do.

  • Go to the customer dashboard within Putler
  • Adjust the date range to the year your business began. Note: This depends on how much data your current Putler plan has pulled in. (Refer to point no. 2 above)
  • Once the dashboard refreshes, click the RFM segment you want on the chart
  • All the customers belonging to this segment will be loaded.
  • You can now scan through these customers or export it as CSV