Author

Andrea Juliao

Head of Marketing, WordPress & WooCommerce Products

Andrea started as an engineer. She ended up leading marketing for WordPress plugins and WooCommerce tools. This turns out to be a very useful combination.

Over twelve-plus years, she's helped WordPress plugins, WooCommerce extensions, and SaaS products win customers and keep them - by understanding not just what the product does, but what's actually stopping someone from buying it or staying subscribed. She led a 15+ person team across content, SEO, brand, acquisition, and customer success, with business intelligence telling her what the numbers mean and her engineering background keeping her honest about what they don't.

Her favorite part of the job is still what it always was: getting to know the people behind a WooCommerce store or a WordPress business, understanding what they're building and what's in their way, then finding the right tools to help them get there. Off the clock, she's baking something experimental, loudly watching football, or making friends with the nearest dog.

Posts by Andrea Juliao · 173 posts

Top Issues Faced by Shopify Stores in Reporting And Their Solution

Baremetrics Review – Features, Pricing, Best Alternative [Updated 2025]

Multiple Gumroad Accounts: The Complete Guide for Digital Creators

Thinking of running multiple Gumroad stores? This guide cuts the clutter: why creators split accounts, the real rules and limits, a step-by-step setup checklist, the biggest management headaches, and the tools (like Putler) that let you scale without losing your sanity.

Email Marketing Campaigns Using Data Analytics: Cut Through the Inbox Noise in 2025

Turn your customer data into smarter, revenue-driving email campaigns with ready-to-use templates and actionable insights.

The Complete Guide to Managing Multiple Authorize.Net Accounts in 2026

Think you can only run one Authorize.Net account per business? Think again. Discover why having multiple accounts might actually save you time, money, and headaches.

How to Set Up Multiple Braintree Accounts: The Complete Guide

Metorik Review 2025: Features, Pricing, Dashboards & Best Alternatives

eCommerce Analytics 101: Get Answers to All Your Questions Related to Tracking your eCommerce Business

eCommerce analytics guide: Definition, benefits, eCommerce metrics, eCommerce reporting tools - get answers to all these and a lot more in this article.

eBay Analytics: Everything You Need to Analyze and Grow Your eBay Business

This article covers eBay Analytics in detail. Explore inhouse reports, third party tools, strategies and a lot more.

[Updated] How to Manage Multiple WooCommerce Stores Like a Pro

Got multiple WooCommerce stores to manage? Here's a complete guide on how to manage/monitor multistore WooCommerce from a single place.