Choosing where to sell decides almost everything that comes after it: your fees, how much of your customer data you keep, and which reports you get. These comparisons put the platforms and marketplaces side by side so you can choose with that in mind.
How should you compare ecommerce platforms?
Start with how you sell, not with the feature list. A maker selling handmade goods, a brand running its own store, and a reseller on marketplaces need different things. Each comparison here covers fees, control over your store, the audience you get access to, and what each platform lets you measure.
What is the difference between a store platform and a marketplace?
A store platform such as Shopify, WooCommerce, or BigCommerce runs your own site, so you keep the customer and the data. A marketplace such as Amazon, Etsy, or eBay brings the buyers but owns the relationship. Many sellers end up on both, which is when reporting across them gets hard.
Which comparisons should you read?
Gumroad is one of the best platforms to sell your digital creations. But if you are planning to expand your business with the growing demands, you can check out the best Gumroad alternatives.
Easy Digital Downloads is one of the most popular platforms to sell your products. But if you are new and just starting, pick the best Easy Digital Downloads alternative from our recommendations to kickstart your endeavor.
Ecommerce Showdown: Shopify vs Amazon. Conquer Your Market! Discover the best fit for your unique e-commerce business goals.
A simple and quick comparison between two popular e-commerce platforms WooCommerce and BigCommerce to help you select the perfect one.
Etsy vs eBay - here's a detailed comparison on the features, pros and cons of both these marketplaces. Read the one-on-one comparison to make an informed choice.
Confused between BigCommerce or Shopify? Here's a detailed BigCommerce vs Shopify article highlighting the pros and cons of both platforms.