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Running an Online Business

Founder lessons, growth tactics and operational advice for people running an online business.

Not every problem in an online business is a reporting problem. This section collects the rest: founder lessons from building Putler, notes on product development and copywriting, and practical guides to running and growing a small online business.

What will you find here?

You’ll find two kinds of posts. Some are personal essays from the Putler team about mistakes, lessons, and what we’d do differently. Others are hands-on guides and tool reviews for everyday work, such as writing product descriptions, keeping a store secure, and growing sales outside your analytics.

Where should you start?