Amazon Analytics

Amazon Seller Analytics That Grows Your Business

Real-time order updates, product insights, customer analytics, unlimited segmentation, intuitive data filtering, forecasts, trends, performance comparison and a lot more.

Take a free trial, or try a live demo to see it yourself.

Putler WooCommerce analytics software screenshot

The Problem

Amazon reports aren’t enough

Amazon is an amazing platform to sell your products and it provides some great tools that help you analyse trends and sell more. But, you need more…

amazon-sales-dashboard (1) (1)
  • Easy to use interface
  • Key reports and metrics
  • Insights to sell more
  • All reports might not to available
  • Limited filters
  • Lacks customer analytics

The Solution – Putler

Putler and Amazon – How do they compare?

Amazon’s reports depend on the seller type. FBA sellers get more reports whereas MFN sellers get fewer reports. In Putler, all the reports are open to everyone.

Putler analyses all your Amazon transactions and provides you in-depth reports on products, orders, customers, sales, transactions even your website visitors. You can add one or multiple Amazon stores to Putler and it will process all this data, clean it, enriche it and then provide you actionable insights and reports that will help you monitor and grow your Amazon business with ease.

Feature Amazon Putler
Payment reports Instant payments, transaction and disbursement lookup Key payment metrics, ready to use filters, quick search
Business reports Sales and traffic reports filtered on date range, ASIN Sales, product, customer reports filtered on various intuitive filters.
Fulfilment reports Most extensive section that provides info on inventory, payments, concessions etc.
Return reports Filter customers that ask for a return Once refunded, filter customers
Custom reports Generate custom reports in CSV format Create custom segments, view results and export them as CSV
Settlement reports Enlists settlements for a particular range
Tax document library Access various tax reports, invoices
Selling coach/Insights Provides recommendations to increase sales, improve search, spot trends etc Provides insights related to products, sales trends, customer segments etc
Order reports Shows orders that were placed in the selected date range In-depth order invoice, advanced order metrics, intuitive order search, order status
Combined/Transaction reports In-depth view of transactions for the selected period Transaction status, in-depth records, transaction metrics, intuitive transaction search
Refunds Instant full and partial refunds Spot refunds and reversals
Exports Unlimited export Unlimited export
Customer reports Customer chart, customer CSV list, customer segments, key metrics, customer purchase history
Product reports Key product metrics, product leaderboard, product performance metrics, product insights
Intuitive filters and facets Search by any term or filter by various intuitive filters and get instant results
Create & save segments Use premade filters or create custom filters and save as segments for future use
Multi-account reporting Connect as many Amazon stores, accounts as needed and create aggregated or individual view of every store
RFM customer segmentation Segment customers based on their shopping behaviour
Forecasting Predict revenue and customers
Performance Comparison Compare the performance of your stores/ data sources in a single glance
Insights and growth tips Actionable tips to grow sales and gain new customers
Weekly alerts Email alerts about the weekly numbers sent to your/team’s inbox

Final Verdict

Amazon analytics are great and it provides some key reports and insights but it has some limitations when it comes to filtering, multistore reporting, product analytics, key day-to-day metrics etc. So though Amazon is amazing, topping it with Putler will help you gain more detailed reports and insights.

Putler is indispensable!

While we were hesitant initially; our company has used Putler for several years now. Our management team uses it to monitor daily sales, quickly assess our financial goals and find potential weak spots in our offerings.

Caleb Carruth
Caleb Carruth
Founder, Catapult Distribution

Clear and accurate insights of your entire business.

Putler is a simple and easy to use tool that will help you to track your sales. It helps you to improve your business by showing the data of all the products sold, number of customers, revenue, etc. This software is really helpful in improving my business because it allows me to view everything I need at one place with just one click!

Henry H.
Henry H.

Deep dive into Putler

Putler is no ordinary analytics tool,it is your growth partner

Leave the difficult number crunching, data analysis and all the boring stuff to Putler. You simply focus on making decisions to grow your business based on Putler’s reports.

Put your data to good use

Instant answers to your everyday questions on sales, customers, products…

  • Products – Which are my top products? Which products sell well together?
  • Customers – CLV? Who are my top customers? Who are returning customers?
  • Sales – Which is my best country? Which is my best product?
  • Price range – What price range works for me?
  • Inventory – Which variation sells well? How much should I re-order?
  • Revenue – What’s my daily average? How much is my month to date sales?
  • Refunds – How often do people refund? Which product?
“No more spreadsheets and delays now. Putler instantly tells me everything I need to know – sales, products, customers, subscriptions, visitors…”
Instant answers to your everyday questions on sales, customers,

Go beyond reporting.

Identify groundbreaking trends

  • Discover best times / products / customers to run offers
  • Infinite segmentation – Location, pricing, order-status, customer behaviour and more.
  • Predict and plan for future with forecasting and modelling
  • Discover best times / products / customers to run offers
  • Black Friday / Cyber Monday sales trends
  • Set and track monthly revenue goals
  • Discover best times / products / customers to run offers
  • Infinite segmentation – Location, pricing, order-status, customer behaviour and more.
  • Growth modelling – what to focus on to 10x your business
  • Weekly summary email digest
  • Goals/Forecast – What’s my monthly revenue, customer forecast?
“Assistant, accountant, mentor, accountability partner – Putler helps me in many different ways.”
Business intelligence & growth

Marketing power

DIY filters, segmentation & drill downs

  • Historical data analytics, reports and comparisons
  • Drill-down on dozens of factors
  • Instant search as well as advanced filters
  • Save custom segments for later use
  • RFM customer segmentation
  • 80/20 analysis
“I can filter, facet and segment my data in so many new ways. Our marketing campaigns have much higher RoI now and I discover a new opportunity everytime I dig into Putler!”
DIY filters, segmentation & drill downs

So glad I found Putler…

Most competitors only cater to businesses with monthly recurring revenue. I love how well Putler works whether you have MRR or not. Plus it’s super easy to use.

Tara Reed, Apps without Code
Tara Reed
Apps Without Code

Solves important problems

Putler solves important problems for us and is elegantly designed. Their attention to detail, product quality and ingenuity is very impressive.

Sujay Pawar, Astra
Sujay Pawar
Astra, CartFlows


Getting Started With Putler Is Easy

Step 1

Create an account and connect your Amazon integration to Putler

Step 2

Putler will automatically sync data, process & clean it and provide you enriched data and in-depth reports

Step 3

It will give you actionable insights and growth tools that you can use to grow your business and make profitable decisions.

Why only Amazon?

Bring all your data to Putler

Putler can handle all your sales data, merge it, remove duplicates and give you a full picture of your business. Here are the integrations Putler links with directly. We also have an inbound API that pulls in data from integrations not mentioned in the list below.

Putler integrates with many payment gateways, eCommerce platforms, Google Analytics and other services

Advanced reporting for everyone – FBA, MFN

Enhanced Amazon Reports at your fingertips


Accurately combine multiple Amazon shops, other payment gateways, shopping carts, currencies and even Google Analytics in a single dashboard.

Automatic deduping

Combining multiple accounts leads to duplication of data that yields an error in results. But Putler takes care of that and provides only accurate data.

No switch over to multiple accounts

Unlike Amazon where you need to see individual data and add data manually from each account for total value, Putler provides all data at one place combined.

Flexible and inhouse

Putler’s strong and in-depth reporting gives all the necessary data you need at one place whereas Amazon reports are not as detailed

Multiple currency support

Dollars, Euros, Yen, Rupees… Putler supports & automatically converts currencies to give you a global, single currency dashboard.

Ready to use filters, segments

Putler provides some key filters at your fingertips.Instantly drilldown data based on these filters and gather interesting insights.

Intuitive search

Putler’s search tool works at a blazing speed. Look out for your desired transactions, products in seconds.

Product, customer, sales analytics

In-depth reporting with 153+ practical metrics, trends, overviews and drill-downs

Deep growth insights

Get expert advice and intelligent recommendations to grow your business.

Plenty of evidence, Putler will work for you too

Thousands of businesses like yours are using Putler to create success and freedom they deserve. You can too.

Putler delivers solid results

  • 94% say they got better control on their business with Putler.
  • “campaign costs down by 78% and revenues jumped by 32%”
  • “gives us sixteen hours every week”
  • “from an hour issuing refunds everyday to under 10 minutes”
  • “no room for blind-spots, confusion or chaos within the team”
  • “$6045 in new sales in just few days using Putler’s insights”
  • “from false, hope driven guesswork to concrete data driven actions”
Instant clarity and peace Jennifer Waldrop, Fuzzy and BirchFuzzy and Birch
Solves important problems Sujay Pawar, AstraAstra, CartFlows
The best app I’ve ever used James Schramko, SuperFastBusinessSuperFastBusiness
So glad I found Putler Tara Reed, Apps without CodeApps without Code
Exactly how it should be Martha Hampton, SendWorkSendWork
Totally awesome and life changing Mark Copeman, Helpdesk HabitsHelpdesk Habits
Businesses of all size use and love Putler for their analytics

Go beyond the basic reports in Amazon

Get advance analytics for your Amazon store using Putler

A single insight can be worth thousands of dollars. And hours of time savings will let you focus on more important things.

Try it yourself – no risk, no credit-card and fully worth your time.

96% people said it was worth signing up for a trial.