Comprehensive Reporting & Analytics Solution For Your BigCommerce Store
BigCommerce users face the problem of viewing aggregated data in reports and aren’t able to get insights from individual payment gateways. But now, with this exhaustive reporting from Putler, it won’t be the same anymore.
Why in-depth reporting for BigCommerce is a must?
The traditional BigCommerce reports will provide you only combined data for multiple payment gateways that too for your single store.
Hence, for a better aggregated view of multiple stores as well as data from individual platforms at a single place, you need a better solution.
What’s notable about BigCommerce
BigCommerce powers over 85000+ online stores and has processed over $9 billion in transactions. That itself shows its worth. Here’s a scan through it’s features:
- One of the easiest-to-use online store builder with a very intuitive interface / CMS
- Built-in product review functionality
- Very easy to add appropriate keywords to your products and site pages
- Built-in blog allowing you to use inbound marketing techniques directly from your store
- Good set of reporting tools
BigCommerce reporting & analytics
BigCommerce provides you a total of 11 Ecommerce Analytics reports for your BigCommerce store.
BigCommerce has done a pretty job in bringing out some strong store insights. Here is a quick run-down of its reports:
- Store Overview Report
- Real Time Report
- Merchandising Report
- Marketing Report
- Orders Report
- Customers Report
- Purchase Funnel Report
- Abandoned Cart Report
- Abandoned Cart Recovery Report
- In-Store Search Report
- Sales Tax Report
Important metrics to look-out in BigCommerce reports
Purchase funnel & Abandoned cart stats
Analysing your sales funnel gives you data on the number of visitors who gets converted at each stage and how many fall-off at each stage. You also get the count of how many carts get abandoned.
Abandoned cart recovery graph
This graph gives you a visual representation of the number of abandoned carts versus the number of abandoned carts that were recovered. This is only if you have enabled the Abandoned Cart Saver feature.
Revenue and orders
Here, you can select a particular date range and compare revenue performance. Same with orders.
Keep a track on your best and worst selling products, fastest and slowest moving products, etc.
New vs returning customers, customer profiles – what product they purchase, their name, email, address, cohort analysis, etc.
Drawbacks of BigCommerce reporting
Though BigCommerce analytics brings up some useful metrics, it fails to cover the following cases:
Single store data
All the stats you see in your BigCommerce reports are for your single store / website. For multiple stores, you need to connect them individually and view separate reports.
Aggregated store data
Since, you can view data only for a single store and that store has multiple payment gateways to it, you will see aggregated data in the reports and not individual data for each of your payment gateway.
Example – If you want to see customers paying money via PayPal & Stripe separately, you won’t be able to do so.
Multiple currency conversion
You can only set different currency to appear on your store for customers. But if you have multiple BigCommerce stores accepting different currencies, the individual transactions won’t get converted into the desired currency.
BigCommerce reports also fails to provide metrics like MRR, LTV, ARPU, etc. for subscription businesses.
Deep insights on customers & products
In-spite of some good products and customer insights, businesses today require additional unique insights that are not covered by BigCommerce. Here’s those insights businesses need today.
Is Putler a better BigCommerce reporting & analytics alternative?
For first timers, Putler is a complete analytics and reporting solution for your business. Be it any store builder like BigCommerce, Shopify, WooCommerce or any payment gateway – PayPal, Stripe, etc. Putler gives you meaningful insights for your business.
It’s unique feature of consolidation, deduping and generating insights has made it a crowd favorite.
BigCommerce is a strong platform and so it’s reporting. If you just need to monitor your data and are satisfied with traditional BigCommerce reports, you can stick with it.
If you want to grow your business and need advanced reporting unique insights, Putler is the best choice for you.