Advanced Reporting & Analytics For Your Etsy Shop

Etsy sellers find a hard time selling because they are unable to extract meaningful insights from their business. But now with this in-depth business reporting solution, it won’t be the case.

Why you need reporting for your Etsy store?

With stiff competition, the simple Etsy shop stats won’t lead you anywhere. A complete and in-depth reporting tool is a must for your Etsy store to survive.

These reports and analytics will point out all the much needed facts and figures.
Use this data to grow your business without yourself going through any cumbersome tasks.


First, let’s take a look why Etsy is a prefered marketplace as well as where it lacks in reporting.

Pros of selling on Etsy

  • Millions of unique visitors every month in need of products
  • Very simple store setup. You can get started in minutes
  • User flexibility- allowing sellers to work when they want and set their own prices
  • Many of the algorithms on Etsy are designed to drive traffic to new stores, which means there is a good chance that your items can be at the top of search listings right away

Etsy Shop Stats / Etsy Business Reports – Not More Than Overview

Standalone Etsy reports provides just your sales and transactions details along with some visitor insights if you connect your Google Analytics account with it.

It basically includes just the number of pageviews/visitors count to your items but isn’t the unique count.

Thus, these Etsy reports or stats are just an overview and not insights which your business needs the most.

Etsy store Global Dashboard


etsy shop stats

Etsy shop stats shows you a global dashboard giving you quick overview of the stats. Here you can see visits, orders, and revenue for time frame of your choice under the category Traffic. The other two being ‘Listings’ & ‘Customers’.

  • Visits is the total count of visits to your store(not unique count)
  • Orders are the total number of orders placed
  • Revenue is the money you earned from the orders rounded off

There’s also the transactions report, which you can download as a spreadsheet CSV file.
This spreadsheet includes a list of all your orders, including:

  • Payment method
  • Item price
  • Item title

Additionally, you may download a separate CSV file with all of your Etsy Payments activity for the year.

Let’s drill-down further into the three categories: Traffic, Listings & Customers.

1. Etsy store Traffic stats

This report gives you a breakdown of traffic information for a specific source you have selected. For example, if you’re looking at Etsy traffic, you might see Search or Etsy Home Page.

Here’s the summary of the traffic reports:

  • Search terms shows the words which shoppers type into searches and land upon your items
  • Social media gives the name of social platforms driving traffic to your items
  • Websites shows the actual web addresses people are on when they click to get to you
  • Pages viewed shows all the pages viewed within your Etsy shop and other sales channels

2. Etsy store Listings stats

This report shows you the most and least visited listings as well as rank of all listings. At the top right, you can change what sales channel (All Shops, Etsy, Pattern, Wholesale, Etsy Studio) you want to see or the date range.

Here’s the summary of the listings reports:

  • Traffic sources shows where people clicked to get to your listing
  • Search terms shows what words people entered in Etsy search that lead them to your Etsy shop
  • Social media gives a breakdown of exactly which sites people found your item on
  • Websites shows the exact websites where people discovered and clicked to see your listing

Also, you get the count of number people adding your listing to their favorites. It’s not the sales you made, just the count.

3. Etsy store Customer stats

From these customer stats, you to get to know:

  • The search terms that lead shoppers to your site idea of what else shoppers are interested in
  • Map of the locations of people who visited you and/or placed an order
  • The devices your customers are using and landing on your shop

Etsy Reporting Drawbacks

Along with complete sales and transactions data, you must know your individual product performance. On top of that, you need to analyze which customers are buying what and how much is their spending power.

And that’s where Etsy reporting falls behind to bring up these useful insights.

Without these insights, you can’t grow your business.

Incomplete Sales & Transactions Data

Etsy reports just gives you a glance of your transactions and sales you make. It doesn’t provide additional sales and transactions metrics like sales heatmap, maximum and minimum time of sales, provision to issue refund, etc.

Lack of Product Data

Etsy doesn’t provide any insights into which products are in trend, which products do not get sell or the product leaderboard that indicates each product performance.

Missing Customer Insights

You must know the who are your best and most profitable customers as well as those customers who haven’t made a purchase since a long time. In addition, every customer detail as to what they purchase, their spending power, personal details, etc. are not available with Etsy.

Is Putler The Best Reporting Tool for Etsy Shop?

Putler is an all-in-one ecommerce reporting and analytics solution for your business. Be it Etsy, PayPal, WooCommerce or Google Analytics, it gives you solid insights to grow your business.

For all those Etsy store owners who are looking out for a complete reporting solution and grow their Etsy business, Putler is the best tool you would ever come across.

What’s missing in Etsy, is all covered up in Putler. Plus a lot more.

Putler - the best PayPal app ever

Other Benefits of Putler

  • Multiple currency support
  • Subscription metrics – MRR, LTV, Churn, etc.
  • Visitor insights
  • Personalized insights and expert tips
  • And a lot more..

Grow your Etsy Sales Using Putler

Etsy is a good marketplace to sell products and grow business. But the strong competition has made it tough for sellers to grow their business. Add to it the incomplete Etsy reports.

Hence, if your want to grow your Etsy business, Putler is the best tool for you.
With our out of the box Etsy connectivity, you can easily import all your Etsy transactions into Putler and instantly see insightful statistics about sales, customers and products.

Disclaimer: The term ‘Etsy’ is a trademark of Etsy, Inc. This application uses the Etsy API but is not endorsed or certified by Etsy, Inc.