Author

Ritwik Kar

eCommerce & Analytics Expert

Ritwik works across the full marketing funnel for eCommerce software and WordPress products - which sounds like something everyone says, but in his case means he's actually done it. Content and SEO at the top; landing pages, email sequences, and outreach at the bottom; product positioning and messaging in between.

He leads a marketing team and mentors marketers on search-led content for WordPress and WooCommerce audiences - the kind of coaching that's more useful when it comes from someone who still gets into the work themselves. He collaborates closely with product and engineering, which gives his marketing a specificity that most eCommerce content lacks.

In his spare time he builds software tools - which means he tends to think in systems: content systems, marketing frameworks, the kind of structure that makes a team faster rather than more dependent.

Posts by Ritwik Kar · 24 posts

How to Export Shopify Data Manually & Automatically in 2026?

Top 10 Customer Retention Metrics & How to Measure Them

How To Set Effective Sales Goals in 2025?

Unlock the power of sales goals, leverage practical examples, and gain actionable insights. With clarity, adaptability, and tools like Putler, success in sales is within reach.

How to Accurately Define Your Customer Segments in Business?

Understanding customers is crucial. Segmentation tailors strategies, enhances satisfaction, optimizes resources, and fosters competitive advantage. Learn how to leverage customer segments to drive business growth and success.

MRR vs ARR: The Difference, the Formulas, and Which One to Track

MRR and ARR track the same recurring revenue on different clocks. Here's the exact difference between them, the corrected formulas, and when each one should actually drive a decision.

Best Stripe Alternatives & Competitors for 2025

SaaS Analytics: Simple and Complete Guide to Unleashing Business Growth

User Behavior Analytics: A Comprehensive Guide for Business Success

Explore the essential guide to User Behavior Analytics (UBA) for achieving business success. Learn why UBA is crucial, its benefits, key metrics, common mistakes to avoid, and how to analyze user behavior effectively with Putler.

Customer Insights: Key to improving customer experience

Discover the game-changing power of customer insights! Explore how decoding feedback with tools like Putler transforms strategies, boosts engagement, and bridges the gap between expectations and reality.

How to Increase Sales on Your WooCommerce Online Store?

Unlock the potential of your WooCommerce online store. Boost sales with expert tips! Explore proven strategies to shoot up your eCommerce sales in this comprehensive guide.