Posts by Rohit Verma

Four platforms. Four different revenue numbers. Same week. eCommerce revenue attribution is broken by design, and most stores are making budget decisions on data that's off by 20 to 50%.

Revenue's coming in and Stripe looks fine. But ask for MRR accuracy, churn by segment, or which product is profitable, and Stripe goes quiet. Here's every gap and what to do about it.

Shopify analytics look complete until you ask harder questions. Here are every significant gap, what the 2025 updates did and did not fix, and how to fill what Shopify leaves out.

WooCommerce revenue not accurate? Here are all the reasons your numbers don't match across WooCommerce, Stripe, PayPal and your bank account and exactly how to fix each one.

Shopify and GA4 show different revenue numbers for the same store. Neither is broken. Here's why the gap exists, what each platform is actually good for, and how to use both together.

Stripe, Shopify, PayPal, all showing different numbers. Putler's eCommerce data consolidation connects 17+ sources and cleans everything automatically so you finally trust your data.