Comparison & Review

Best ChartMogul alternative – Putler

ChartMogul is purely a SaaS reporting tool. But Putler provides both SaaS as well as non SaaS reports. As both these softwares have a lot to offer, here’s a detailed comparison that includes their features, pricing, differences and which one would fit your business needs the best.

Already familiar with ChartMogul? Then try Putler’s live demo to compare it yourself.

Putler WooCommerce analytics software screenshot
ChartMogul analytics software screenshot


Overall comparison of Putler and ChartMogul

If you want to view consolidated reports of your online business, both ChartMogul and Putler are a good fit. But they do differ fundamentally in many aspects. So let’s look at basic similarities and differences first.

ChartMogul is more fitted for a SaaS business. It has limited direct integrations but some really interesting features.

Putler, on the other hand is versatile. It is fitted for both SaaS as well as Non SaaS businesses. Has more direct integrations and some unique features as well.

Feature Putler ChartMogul
Connect Shopify
Connect other eCommerce platforms like WooCommerce, Etsy, BigCommerce and many more
Connect PayPal, Stripe, Braintree
Connect other payment gateways like 2CO,, SagePay
Connect with Google Analytics
Export data to other systems
Import CSV data
Aggregation, de-duping, data cleanups and enrichment
Email alerts
Segmentation, KPIs, Reporting capabilities
Price / Value for Money
View reports from individual data sources

Reporting dashboard

Business overview at a glance

Both ChartMogul and Putler provide you important metrics on their home dashboard. While ChartMogul only provides SaaS metrics like MRR, Churn, LTV etc. Putler focuses both on SaaS as well as Non SaaS metrics. Thus making Putler a go to choice for most of the businesses.

Feature Putler ChartMogul
Most important SaaS metrics
Drill downs and details for SaaS metrics
Customize the dashboard
Quick filters, search
Website visitor numbers
Top products leaderboard
Revenue goal setting & tracking
Monthly sales forecast and tracking
Putler Customer Profile
ChartMogul Customer Profile

In-depth sales and customer metrics

Sales trends and customer reports

Both Putler and ChartMogul provide you useful sales and customer stats. While ChartMogul provides only SaaS related metrics for customers. Putler gives a more indepth view of sales, orders and products for every customer.

Feature Putler ChartMogul
In-depth customer details
Sales heatmap
Process refunds
Manage subscriptions
Customers who bought a product
Order notes & tags
Overall and individual product analytics
Customers who bought a product
Frequently bought together analysis
Cohort analysis
Product refund stats
Easy & powerful instant faceting

Interesting: Behind the scenes

The people behind ChartMogul & Putler

ChartMogul and Putler both are managed by amazing teams. While ChartMogul is 6 years old Putler has been in the analytics business for a decade. The founder of ChartMogul – Nick Franklin, worked at Zendesk. He experienced firsthand how difficult it was to track and analyze their metrics and he built up a system for it internally. It wasn’t user friendly however, nor did it answer all his questions quickly. So after 5 years at Zendesk, he went out on his own and started ChartMogul..

As for Putler, it is headed by Nirav Mehta. He is also the founder of brands like StoreApps and Icegram. Store Apps is WooCommerce’s third-party plugin developer (from the early days) with a large portfolio of popular WooCommerce plugins. Overall, the team has tremendous experience with WooCommerce, WordPress and analytics.

Unique + useful

What gives Putler an edge over others?

ChartMogul has in-depth SaaS metrics and cohorts, while Putler doesn’t. But there are lots of things in Putler that give it a solid competitive advantage – here are some…

Aggregation & cleanups

Unify multiple e-commerce platforms, payment gateways, currencies, teams, segments… Putler is the only solution that can handle such complexities – so you can make better decisions.

Powerful analytics

Sales, products, customers, subscriptions, forecasting, website audience… Instant search, filters, facets, comparisons, drill downs… Get power and convenience both.

Segmentation, RFM, useful metrics

Develop marketing campaigns with holiday season insights and automatic RFM segmentation on customers. Create custom segments. Monitor your business with 153+ pre-bulit metrics.

Beyond marketing and C level

Business owners, executives, marketing, data analysts, fulfillment and even customer support. Putler has reporting as well as operational tools – and supports unlimited teams and team members.

Blazing speed means faster answers

Need to find a transaction? Want to find some stat? Curious about metrics for a product, geography or segment? Putler is built with cutting edge technologies to get you answers quickly.

For every business, not just SaaS

Well known analytics products cater only to recurring billing businesses. Most also support limited platforms. Putler works for e-commerce, digital products as well as subscription businesses.

Initially my store only had subscription products. So ChartMogul was a perfect-fit. But when I added physical non SaaS products, reporting became a mess. I had no track of the sales and the numbers seemed really off. That’s when I heard of Putler and gave it a try. To my surprise, Putler is what my business needed. I can see stats from both my SaaS as well as Non SaaS products and track everything automatically. No more manual tracking needed. It practically saves me so much time which I utilize in making my marketing stronger.

Rhonda Miles
Rhonda Miles
Founder, Raspberry Quirks

Final verdict

So what’s better? ChartMogul or Putler?

ChartMogul is an excellent tool if you’re in the subscription business, use Stripe as your payment gateway and don’t mind spending a little extra for SaaS metrics, forecasts and insights. Putler is a better alternative for most users, because of a number of reasons.

  • Putler integrates with 17+ services. Combines and cleans up the data to remove duplicates, anomalies, orphaned or incomplete data. This is big for anyone who wants accurate metrics.
  • Easy setup, huge value right out of the box, powerful analytics and useful growth insights: Putler makes a lot of sense intuitively, and gives you a whole lot of reporting flexibility.
  • Multi business, multi user, multi currency friendly: Putler works with different types and sizes of businesses – and is affordable.
  • Fast and secure: Putler is snappier than most other analytics solutions. It also emphasizes security and offers 2FA.
  • Overall, the conclusion is that Putler is a clear winner over ChartMogul.
Winner is Putler

Need more proof? Read ChartMogul review

Putler home dashboard

Ready to track, understand and improve your business – with powerful unified analytics?

Trusted by thousands of online businesses. Quick setup. Don’t delay now.

Businesses of all size use and love Putler for their analytics

Putler intelligently syncs together different platforms.

Putler integrates with many payment gateways, eCommerce platforms, Google Analytics and other services