Comparison & Review

Best Metorik alternative – Putler

Metorik is great for WooCommerce reporting. But Putler gives more accurate numbers, in-depth dashboards, integration with many platforms and a lot more. Here’s a detailed comparison of the two analytics solutions for WooCommerce – including best features, pricing, differences and how to get the best software for free.

Already familiar with Metorik? Then try Putler’s live demo to compare it yourself.

Metorik WooCommerce reporting software dashboard
Putler WooCommerce analytics software screenshot

Basic comparison and differences

Metorik vs Putler

If you want different reports for your WooCommerce store, both Metorik and Putler are a good fit. But they do differ fundamentally in many aspects.

Metorik is only for WooCommerce. They also have a paid add-on for email marketing.

Putler is multi-system unified reporting platform. It gives you accurate statistics because it can combine WooCommerce order data with payment gateway transactions. Putler has limited email marketing features, but extremely powerful analytics.

Feature Metorik Putler
Connect multiple WooCommerce stores
Combine with PayPal, Stripe, Shopify and others
Accurate numbers due to intelligent data merging, cleanup and enrichment
Email marketing
Cart abandonment recovery
Segmentation, KPIs, reporting capabilities

Reporting dashboard

Business overview at a glance

Both Metorik and Putler provide you important metrics on their home dashboard. Metorik allows you to customize what you see on dashboards. But Putler feels “just right” from an owner or marketer perspective. It includes everything you need out of the box.

Feature Metorik Putler
Instant search, filters, segments, previous period comparisons
Key sales metrics, website visitor stats
Cashflow / account balance monitoring
Top products leaderboard
Revenue goal setting & tracking
Monthly sales forecast, quick trend spotting
Metorik WooCommerce reporting software dashboard
Putler WooCommerce analytics software screenshot

In-depth sales and product analytics

Discover sales trends and growth opportunities in products

Both Putler and Metorik provide useful sales and product performance KPIs. Putler offers more useful reports, powerful drill-down and additional operational features.

Feature Metorik Putler
Sales and product metrics
Sales heatmap, frequently bought together products, refund insights etc.
Operational tools: process refunds, manage subscriptions, order notes & tags
Instant & powerful facet based drill-down
Time machine – business planning and prediction tool

Recurring payment reporting

Subscription metrics made easy

MRR, ARR, Churn – these terms are hard to understand, and harder to get right. Both Metorik & Putler provide key SaaS / subscription business metrics in a single window. Metorik relies exclusively on WooCommerce Subscription plugin data, but we’ve found that it’s not accurate. Putler combines this with payment gateway level transaction data to give you an accurate subscription dashboard.

Feature Metorik Putler
WooCommerce Subscriptions support
Merge with PayPal, Stripe, Braintree, 2CO, for higher accuracy
Support for EDD, Shopify, Etsy etc.
Most important SaaS metrics
Drill downs and details
Metorik WooCommerce reporting software dashboard
Putler WooCommerce analytics software screenshot

Customer analytics

Outstanding buying behavior insights and marketing segmentation

Metorik provides all standard customer profile metrics. Putler seems to begin where everyone else left off! Powerful data cleanup and enrichment along with done for you scientific marketing segmentation is something you will get only in Putler.

Feature Metorik Putler
Customer profiles, order history, metrics
Data normalization, cleanups and enrichment – email, address, geo-location, website, smart merging
Automatic RFM segmentation
Customer filters – location, products, spend etc
Export, email marketing

Interesting: Behind the scenes

The people behind Metorik & Putler

Metorik founder Bryce Adams worked with WooCommerce before starting on his own. Bryce knows his stuff, has many friends in the ecosystem and his focus on WooCommerce has led to the success of Metorik.

Putler started before WooCommerce was launched. Putler’s founder Nirav Mehta also leads Store Apps and Icegram. Store Apps is WooCommerce’s official third party plugin developer with a large portfolio of popular WooCommerce plugins. Collectively, the team has tremendous expertize in WooCommerce, WordPress and analytics.

Unique + useful

What gives Putler an edge over others?

Metorik has email marketing and abandoned cart tracking. Putler has limited email marketing support and no cart tracking as of this writing. But there are lots of things in Putler that give it a solid competitive advantage – here are a few…

Aggregation & cleanups

Unify multiple e-commerce platforms, payment gateways, currencies, teams, segments… Putler is the only solution that can handle such complexities – so you can make better decisions.

Powerful analytics

Sales, products, customers, subscriptions, forecasting, website audience… Instant search, filters, facets, comparisons, drill downs… Get power and convenience both.

Segmentation, RFM, useful metrics

Develop marketing campaigns with holiday season insights and automatic RFM segmentation on customers. Create custom segments. Monitor your business with 153+ pre-bulit metrics.

Beyond marketing and C level

Business owners, executives, marketing, data analysts, fulfillment and even customer support. Putler has reporting as well as operational tools – and supports unlimited teams and team members.

Blazing speed means faster answers

Need to find a transaction? Want to find some stat? Curious about metrics for a product, geography or segment? Putler is built with cutting edge technologies to get you answers quickly.

For every business, not just SaaS

Well known analytics products cater only to recurring billing businesses. Most also support limited platforms. Putler works for e-commerce, digital products as well as subscription businesses.

Putler is the easiest and the most appropriate reporting tool for WooCommerce. During my research, Metorik and its cart recovery feature came a close second. But the fact that Putler’s reporting is more accurate and powerful won me over. Now Putler handles reporting for three of my WooCommerce stores & saves me hours that I would otherwise spend tallying spreadsheets.

Terra Benetton
Founder, Terra Bridals

Final verdict

So what’s better? Metorik or Putler?

We like a lot about Metorik. It is indeed a solid reporting and marketing solution if you are solely focused on WooCommerce. Putler is a better alternative for most users, for a number of reasons.

  • Putler integrates with 17+ services. Combines and cleans up the data to remove duplicates, anomalies, orphaned or incomplete data. This is big for anyone who wants accurate metrics.
  • Easy setup, huge value right out of the box, powerful analytics and useful growth insights: Putler makes a lot of sense intuitively, and gives you a whole lot of reporting flexibility.
  • Multi business, multi user, multi currency friendly: Putler works with different types and sizes of businesses – and is affordable.
  • Fast and secure: Putler is snappier than most other analytics solutions. It also emphasizes security and offers 2FA.
  • Overall, the conclusion is that Putler is a clear winner over Metorik for most users.
Winner is Putler

Need more proof? Read an in-depth Metorik review

Putler WooCommerce analytics software screenshot

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