5 Actionable Holiday Insights To Increase Your Revenue

The Holiday Season is back with a bang!

Statistics state that as of 2025, over 81% of the population in the United States shops online.

But with so many businesses trying to attract the same audience, the competition is tougher than ever.

To stay ahead, I have learned that it takes more than just reviewing last year’s numbers, designing offers, and sending out a few emails.

You need to dig deeper into your store’s data and uncover actionable holiday insights that can truly make a difference.

Here are the top 5 insights you must pay attention to before you plan your holiday marketing strategy.

We used these strategies on our sister company StoreApps and got a 12% rise in revenue. I hope you see similar results.

Insight 1: Identify your most profitable customers

Whatever the revenue you earn, it is only because of your customers.

Putler provides information about the customers that give you the maximum revenue.

So you could specifically create offers and loyalty rewards just for them and get them to purchase even more items during the holiday season

Insight 2: Maximize sales on high-performing products

Your revenue depends on the products that you sell, their popularity, and the price associated with them.

Putler tells you how much revenue you earn from each of your products.

It also tells you about your fastest and slowest moving products, Top 20% products, refunds, etc.

Insight 3: Boost engagement on high-converting pages

To make a holiday sale, you need to convert your visitors into returning customers.

For that, you need to know their behavior on your website:

• Which page are they landing on?
• How much time do they spend on the page?
• How much is the bounce rate? etc.

Using Putler, you get to know your most popular page where visitors land, how much time they spend on your site, how many visitors visit that page, what search terms made them land on your site, etc.

Insight 4: Leverage customer demographics for targeted campaigns

Knowing your customers better is the key to a successful business.

Putler is your best friend when it comes to analyzing your customers.

This Woo analytics tool gives you a full-fledged list of your customers. It also tells where these customers live and how much revenue they contribute to.

Insight 5:Reduce refunds by improving customer experience

Refunds is something everyone is interested in knowing before learning other key metrics.

Putler tells you the exact amount of refunds that have been issued.

Looking at Putler’s dashboard, you can easily make out the total refunds and the customers who received refunds.

Don’t Miss Out on Holiday Sales—Leverage These Insights Now!

Go ahead, check out these insights, and plan your holiday offers the right way.

Wish you all the luck. In case you have any questions, drop in a comment. our team will be happy to reply.

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