Number of unique purchasers in the selected date range.
Green & Red stands for % increase and % decrease in the number of customers respectively
compared to the same number of days in the corresponding previous date range.
If the metric shows 182 customers and 116.67% increase for date range June 16, 2018, to June 30, 2018 (15 days), there will be 84 customers in the previous date range June 1, 2018, to Jun 15, 2018 (15 days).
New vs Returning
A customer who makes his first purchase within the selected date range is classified as “New” customer. If the same customer makes another or more purchases within the same date range, he is still considered as “New” customer.
On the other hand, a customer who has made a purchase/purchases before the selected date range and made a purchase/purchases again within the selected date range is classified as a “Returning” customer.
The % of customers who are no longer customers (refunded, canceled) to the total number of customers for the selected date range.
Average Lifetime Value is a prediction of how much money you can expect to earn from a customer before he churns. Here, the customers taken into consideration includes both the recurring and non-recurring ones.
Top 20% Customers
The net sales from your top 20% customers for the selected date range.
Revenue / Customer
The net sales for the selected date range divided by the total number of customers for the same date range.
Orders / Customer
The total number of orders placed in the selected date range divided by the total number of customers for the same date range.
Acquired / Day
The total number of new customers acquired in the selected date range divided by the total number of days in the same date range.
The total number of customers to whom refund is issued, and the % of refunds to the total sales.
Segregation of all your customers into various segments based on three parameters of their purchasing behavior – Recency (R), Frequency (F) & Monetary (M) values.
A very important tool for tailored email marketing, grow sales and increase lifetime value.
Learn more about RFM customer segments.
The numbers shown in the graph are based on the entire data. RFM is updated every 24 hours. Hence, if your stats show zero, kindly wait for data to get updated.
Individual Customer Card
Includes social media details, contact details, email address, geolocation, customer’s website information, list of products the customer purchased.
The total amount of money the customer spent on your store to buy your products/services till date.
The total amount of money you refunded to the customer till date and the number of products refunded by the customer.
The total number of orders placed by the customer till date.
The total number of items purchased by the customer till date.
Note – If a customer purchases three items in one order and two items in another order, order count will be 2 and item count will be 5.