The best Shopify apps to increase sales help you fix a specific gap, from capturing emails to shipping orders and understanding revenue. This guide compares 16 options, including free plans, paid subscriptions, and time-limited trials, so you can see what each costs before installing it.
Having solid Shopify analytics in place is the foundation for knowing which of these apps will actually move the needle for your store, and understanding the common challenges Shopify stores face helps you pick a fix instead of adding complexity you don’t need.
Each entry explains its free tier or trial separately from paid features. A permanent free plan can still have usage limits, while a trial expires. Check the app’s current listing and Shopify plan requirements before choosing a tool for dropshipping or regular retail.
Growave: one of the best shopify apps for reviews, loyalty, and wishlists
Growave combines reviews, wishlists, and loyalty points for stores focused on customer retention. Its free tier covers these core tools, while referrals and more advanced rewards require a paid plan.
How does it work?
- One dashboard controls reviews, wishlists, and loyalty points.
- Reward points and VIP tiers sit on top of Shopify’s checkout and account pages.
- Reviews import from past platforms in one pass if you’re migrating.
Features:
- Loyalty points, with referrals and advanced rewards on paid plans.
- Product wishlists with back-in-stock and price-drop reminders.
- Customer photo and video reviews.
- Product-review imports and exports.
- Instagram UGC on eligible paid plans.
Free plan: $0/month for up to 200 orders/month, including loyalty points, wishlists, and product reviews, with Growave branding.
Price: The Shopify listing advertises Entry at $15/month, including 500 monthly orders, with additional-order charges. Higher tiers add more features and capacity.
Best for: New and small Shopify stores that want reviews, loyalty, and wishlists without paying for three separate apps.
Best free Shopify app for popups: OptiMonk
OptiMonk builds popups, banners, and exit-intent offers to capture emails and recover visitors before they leave. The free plan isn’t a stripped demo either: it includes the full AI popup builder, not just one template.
How does it work?
- Enter your store URL and OptiMonk’s AI drafts an on-brand popup automatically.
- A drag-and-drop editor lets you fine-tune copy, design, and targeting by hand.
- Campaigns can target by traffic source, page, device, or cart behavior.
Features:
- Exit-intent, email/SMS capture, and cart-abandonment popups.
- A/B testing on every campaign.
- Facebook Messenger integration for a second capture channel.
- Real-time analytics on revenue attributed to each popup.
Free plan: $0/month for 10,000 pageviews, 1,000 AI credits per month, and one domain. Core features are included, subject to these usage limits.
Price: Paid plans start at $29/month (Essential) once you outgrow the pageview cap, up to $249/month (Premium) for high-traffic stores.
Best for: Stores under roughly 10,000 monthly visits that want a full-featured popup builder before paying for one.
Best free Shopify app for upsells and cross-sells: Essential Upsell & Cross Sell
Essential Upsell & Cross Sell adds frequently-bought-together bundles, product-page upsells, and post-purchase offers. We’re including it because its free plan covers real revenue, not just a feature preview.
How does it work?
- Product page widgets suggest frequently bought together bundles at the point of purchase.
- Post-purchase offers appear right after checkout, before the customer leaves the confirmation page.
- Analytics show which upsells are actually converting so you can drop the ones that aren’t.
Features:
- Customizable upsell, cross-sell, and add-on widgets.
- Frequently bought together bundles with automatic discounts.
- Post-purchase upsell offers.
- Built-in translations for international stores.
Free plan: $0/month for up to $100 in additional revenue generated through the app, covering product-page and post-purchase offers.
Price: Paid plans start at $9.99/month once you pass $100 in upsell revenue, up to $39.99/month for unlimited revenue and cart-page offers.
Best for: Stores testing whether upsells move the needle before committing to a paid plan.
Best free Shopify app for a free shipping bar: Hextom
Hextom’s Free Shipping Bar shows customers a progress message, “you’re $12 away from free shipping,” as they add items to their cart. It’s a small nudge, but Shopify currently marks the app as unavailable; Hextom’s own product page still lists a free plan.
How does it work?
- The bar tracks live cart value and updates its message as customers add or remove items.
- Targeting rules can vary the offer by country, device, page, or product.
- Premium adds multiple active bars, geo-targeting, and automatic currency conversion.
Features:
- Fully customizable banner text, color, and position.
- Device and page-level targeting.
- Scheduling for planned sales events on Premium.
- Emoji support and multi-language text.
Free plan: Hextom advertises a $0/month Basic plan with one active bar and basic display targeting. Its Shopify listing currently says the app is unavailable, so confirm installation access with Hextom first.
Price: $9.99/month (Premium) adds geo-targeting through Shopify Markets, auto currency conversion, and performance tracking.
Best for: Stores that want a free-shipping progress bar, subject to confirming current app availability.
Best free Shopify app for WhatsApp marketing: Dondy
Dondy adds a WhatsApp chat widget and, on paid plans, abandoned-cart recovery and marketing automation over WhatsApp. We’re upfront about the split here: the free plan is the chat widget, not the automation.
How does it work?
- A floating WhatsApp button connects customers straight to a chat, with pre-filled messages you control.
- Paid plans add automated abandoned-cart messages, marketing campaigns, and an AI chatbot on top of the widget.
- Everything ties back into Shopify order and customer data through the app’s dashboard.
Features:
- Unlimited WhatsApp conversations through the widget.
- Custom button size, position, and design.
- Pre-filled message templates.
- Integrates with Judge.me, Loox, Klaviyo, and Shopify Flow.
Free plan: $0/month for the WhatsApp chat widget with unlimited conversations. Abandoned-cart recovery, marketing campaigns, and the AI chatbot require a paid plan.
Price: Pro starts at $6.99/month. Power Automation costs $79.99/month, while Elite with AI features costs $159.99/month. Messaging charges can apply.
Best for: Stores that want a WhatsApp contact channel now and can add automation later if it earns its keep.
Best free Shopify app for email and SMS marketing: Klaviyo
Klaviyo handles email and SMS campaigns, automated flows, and customer segmentation based on real purchase behavior. The free plan works for a brand-new store, and gets tight fast once your list grows.
How does it work?
- Klaviyo pulls order, browse, and customer data straight from Shopify to trigger flows automatically.
- Drag-and-drop editors build welcome series, abandoned-cart, and post-purchase emails without code.
- Segments update in real time as customers browse, buy, or go quiet.
Features:
- Email and SMS in one platform.
- Behavior-based automation flows.
- Revenue and campaign-performance reporting.
- Segmentation by purchase history, browsing, and engagement.
Free plan: $0/month for up to 250 active profiles and 500 email sends per month, plus a small SMS/MMS credit. Enough to test flows, not to run a real list.
Price: Paid plans vary by active profiles, email volume, messaging usage, and selected products. Check the current Klaviyo pricing for your audience size.
Best for: Brand-new stores testing their first automated flows before their list grows past a few hundred people.
Best free Shopify app for loyalty and referrals: Smile.io
Smile.io runs points, referrals, and, on paid plans, VIP tiers. It’s one of the most widely installed loyalty apps on Shopify, and its free plan is a real points-and-referrals program, not a watered-down teaser.
How does it work?
- Customers earn points for purchases, referrals, and social actions, then redeem them for discounts or rewards.
- A dedicated loyalty page and on-site widget show customers their balance without leaving the store.
- Referral links generate automatically and reward both sides of the referral.
Features:
- Points program with discount and free-shipping rewards.
- Built-in referral system.
- Full branding customization.
- Multi-language support.
Free plan: $0/month for up to 200 orders/month, including points and referrals.
Price: Paid plans start at $15/month (Essential), followed by $79/month (Standard) and $199/month (Growth). VIP tiers are included in the Growth plan.
Best for: Stores that want points and referrals running before deciding whether VIP tiers are worth the jump to $199/month.
Best free Shopify app for low stock alerts: Bee Low Stock Alert & Forecast
Bee, by Merchbees, watches inventory levels and emails you before a product runs out. The free plan covers basic stock alerts and a live inventory dashboard. Reorder calculations and demand forecasting require higher paid tiers.
How does it work?
- Set a minimum stock threshold per product, and Bee emails you and your vendor when inventory drops below it.
- Advanced adds reorder-quantity calculations; Enterprise adds demand forecasting.
- Alerts can run storewide, by collection, or by individual product.
Features:
- Scheduled low-stock alerts by email.
- Reorder-quantity calculation on Advanced and higher plans.
- Real-time inventory dashboard.
- CSV export for reports.
Free plan: $0/month for up to 250 SKUs, one scheduled alert, and one email recipient.
Price: Professional starts at $5.99/month for up to 8,000 SKUs. Advanced costs $11.99/month and adds reorder calculations; Enterprise costs $39.99/month and adds demand forecasting.
Best for: Stores that need basic stockout alerts now and can add forecasting when required.
Best free Shopify app for heatmaps and session recordings: Microsoft Clarity
Microsoft Clarity shows heatmaps and session recordings of real visitors on your store, the kind of user behavior data that actually explains why your conversion rate looks the way it does. It’s the one app on this list with no free-plan limit at all: no traffic cap, no session cap, ever.
How does it work?
- Clarity’s Shopify Pixel integration tracks product views, add-to-carts, and checkout steps automatically, with no manual event setup.
- Heatmaps show exactly where visitors click, scroll, and lose interest on any page.
- Session recordings let you watch an actual visitor’s path through your store.
Features:
- Unlimited heatmaps and session recordings.
- Rage-click and dead-click detection for frustration points.
- Checkout and post-purchase page tracking through the Shopify Pixel.
- No page-speed impact from the tracking script.
Free plan: $0/month with no traffic-based charges or paid upgrade. Recording retention and technical limits still apply.
Price: There isn’t one. Clarity has no paid tier.
Best for: Every store. There’s no real reason not to run this alongside whatever analytics tool you’re already using.
Shopify app for wishlists: Wishlist Plus
Wishlist Plus lets shoppers save products and receive price-drop or restock alerts. New merchants get a 30-day trial rather than a permanent free plan. Its Shopify listing currently says the app is unavailable, so confirm access with Swym before planning an installation.
How does it work?
- A heart icon on product and collection pages lets customers save items without creating an account.
- Saved items sync to email so customers can pick up their wishlist on any device.
- Price-drop and restock alerts notify customers automatically once you’re on a paid plan.
Features:
- Guest wishlists with no login required.
- Wishlist sharing via social media.
- Basic shopper-behavior reports.
- Save-for-later at checkout.
Free plan: None for new merchants since 11 May 2026. Existing free accounts can retain their 500 lifetime-action allowance. New users receive a 30-day trial, according to Swym’s announcement.
Price: A paid subscription is required after the trial. Confirm current pricing and installation availability with Swym.
Best for: Stores evaluating a paid wishlist tool, once installation availability is confirmed.
Best free Shopify app for wholesale catalogs: Catalog Maker by EasyCatalog
Catalog Maker turns your product catalog into a PDF or flipbook linesheet for wholesale buyers, trade shows, or B2B customers. We’re including it as the wholesale-specific pick on this list rather than a general sales app, since that’s exactly what it’s built for.
How does it work?
- Select products or collections, apply a template, and the app generates a branded PDF catalog with pricing and variants.
- A dedicated wholesale channel turns the catalog into an order form that creates draft orders in Shopify.
- Canva integration lets you sync images and pricing without leaving Canva.
Features:
- Wholesale and retail pricing in the same catalog.
- QR codes, barcodes, and variant tables.
- PDF, flipbook, and print-ready formats.
- Order forms tied to Shopify draft orders.
Free plan: A $0 plan is listed, including one cloud-stored catalog and a watermark. Check the current Shopify listing for export and feature limits before relying on it for a trade show.
Price: The Shopify listing advertises Basic from $9.99/month, Pro at $29.99/month, and Unlimited at $59.99/month. Compare the listed limits before choosing a plan.
Best for: Stores that sell wholesale or attend trade shows and need a shareable line sheet, not a general sales-boosting app.
Best free Shopify app for restock alerts: Back in Stock
Back in Stock adds a “Notify me” button to out-of-stock products and emails or texts customers the moment inventory returns. It’s been around since 2011, and the free plan is enough for a store with occasional stockouts.
How does it work?
- Shoppers click “Notify me” on an out-of-stock product and leave their email or phone number.
- The app sends alerts automatically, usually within 60 seconds of a restock.
- Batch sending lets you control the pace of alerts if a limited restock would sell out again in seconds.
Features:
- Email and SMS restock alerts.
- Customizable signup forms and buttons.
- Demand analytics on which out-of-stock products get the most signups.
- Integrates with Klaviyo and other mailing platforms.
Free plan: $0/month for up to 10 notifications per month, with unlimited customer signups.
Price: Paid plans start at $19/month for more notification volume, up to $99/month for high-traffic stores.
Best for: Stores with occasional stockouts that don’t need more than a handful of restock alerts a month.
Best free Shopify app for SEO: Sherpas Smart SEO
Smart SEO automates meta tags, image alt text, and broken-link fixes, the unglamorous SEO work most stores never get around to. The free plan handles real fixes, just at a limited quota.
How does it work?
- The app scans your store for missing meta tags, broken links, and unoptimized images.
- AI generates meta titles and descriptions in bulk instead of writing each one by hand.
- Pro adds JSON-LD structured data for search engines.
Features:
- AI-generated meta tags.
- Image optimization and compression.
- Broken-link detection and fixes.
- JSON-LD structured data on Pro and higher plans.
Free plan: $0/month with a 100-page broken-link check, 50 image optimizations, and 20 AI generations, plus core meta-tag and alt-tag tools.
Price: Paid plans start at $14.99/month (Pro), followed by $24.99/month (Business) and $49.99/month (Premium).
Best for: Stores that know they’re behind on basic SEO hygiene and want it automated instead of done by hand.
Best free Shopify app for live chat: Tidio
Tidio adds live chat and an AI chatbot to your store so customers can ask questions before they abandon a purchase. The free plan covers a real, if modest, volume of conversations.
How does it work?
- A chat widget sits on your storefront and routes conversations to you or an AI chatbot.
- The chatbot answers common questions automatically and hands off to a human when it can’t.
- Deeper Shopify actions, like pulling up a customer’s order status inside the chat, require a paid plan.
Features:
- Live chat and AI chatbot in one dashboard.
- Multichannel inbox for chat, email, and social messages.
- Mobile apps for iOS and Android.
- Free live chat and limited Flows automation.
Free plan: Live chat with 50 users and Flows for up to 100 visitors/month. Native Shopify actions are listed on the paid Lyro tier.
Price: Customer Service and Flows each start at $29/month. Lyro AI Chatbot starts at $39/month; charges scale with the selected product and usage.
Best for: Stores testing live chat within the free user allowance before adding paid support or AI tools.
Shopify shipping app for multiple carriers: PH MultiCarrier Shipping Label
PH MultiCarrier Shipping Label by PluginHive helps you manage shipping rates, labels, and tracking from Shopify admin. Connect supported carriers such as UPS, FedEx, USPS, and DHL Express, then prepare shipments without switching between separate carrier portals.
How does it work?
- Connect your carrier accounts and configure packaging and shipping services.
- Generate shipping labels and send tracking details to customers.
- Display carrier-calculated rates at checkout on an eligible app plan and Shopify plan.
Features:
- Domestic and international shipping with supported carriers.
- Shipping-label generation, with bulk printing on eligible plans.
- Tracking updates and shipping automation rules.
- Carrier flat-rate boxes and custom packaging.
- Live checkout rates on Starter and higher plans.
Free plan: None. A 14-day free trial is available.
Price: Basic starts at $9/month for one carrier and 100 labels. Starter costs $19/month for two carriers and 200 labels, including checkout rates. Popular costs $29/month for all supported carriers and 1,000 labels. Shipping postage is separate from the app subscription.
Requirements: Third-party carrier-calculated checkout rates also need an eligible Shopify plan. Shopify includes this on Advanced and Plus; Grow offers it with annual billing or an additional monthly fee. Check Shopify’s current availability before subscribing for checkout rates.
Best for: Stores using carrier accounts to manage rates, labels, and tracking from one place.
Putler: the best shopify apps pick for sales and customer reporting
Putler consolidates data from Shopify and 16 other sources into one dashboard: sales, customers, products, refunds, and, if you run a SaaS side of the business, subscription metrics like MRR and ARR. It also handles customer segmentation and forecasting alongside the reporting.
Putler is our own product. It offers a 14-day trial rather than a permanent free plan.
How does it work?
- Connect Shopify along with WooCommerce, PayPal, Stripe, Braintree, BigCommerce, eBay, Mailchimp, Google Analytics, and other sources, and Putler deduplicates and merges the data into one view.
- Reports cover sales trends and product performance without exporting anything to a spreadsheet.
- RFM segmentation groups customers by recency, frequency, and monetary value automatically.
Features:
- Multi-store and multi-source reporting from one dashboard.
- Instant transaction lookup and refund management.
- Automatic currency and timezone conversion.
- 200+ metrics and reports across sales, customers, and products.
Free plan: None. Putler offers a 14-day free trial with no credit card required.
Price: Revenue-based plans start at $20/month for stores with up to $10,000 in monthly revenue, followed by $50/month for $10,000-$30,000. Higher revenue tiers and custom plans are available.
Best for: Stores that outgrew checking Shopify analytics, PayPal, and a spreadsheet separately and want one number for how the business is actually doing.
Over to you
These 16 picks cover marketing, loyalty, inventory, shipping, and reporting. Some offer permanent free tiers; others require a paid plan after a trial. A wholesale seller may need Catalog Maker, while a store without stockout problems can skip Back in Stock.
Start with the gap that’s actually costing you sales right now, install one app for it, and see what changes before adding a second. If you’ve found a shopify app for dropshipping or general sales that deserves a spot on this list, we’d like to hear about it in the comments.
Once you’ve got the right apps in place, strategies to boost sales on your Shopify store are the next piece worth reading.
FAQs
What are the best shopify apps to increase sales?
The best shopify apps to increase sales depend on where your store is actually losing revenue. Popups and email capture (OptiMonk, Klaviyo) address visitors who leave without buying. Upsell and loyalty apps (Essential Upsell & Cross Sell, Smile.io, Growave) increase what existing customers spend. Restock and low-stock alerts (Back in Stock, Bee) recover sales lost to inventory gaps.
Are there actually free shopify apps, or do they all require a credit card eventually?
Several apps here have permanent free tiers, including OptiMonk, Klaviyo, and Smile.io, with usage or feature limits. Microsoft Clarity is free without a paid upgrade. PH MultiCarrier Shipping Label and Putler offer 14-day trials; Wishlist Plus offers new merchants a 30-day trial, subject to current installation availability.
Is there a good shopify app for dropshipping on this list?
Nothing here is dropshipping-specific, but nothing on this list requires holding your own inventory either. Popups, email marketing, loyalty, upsells, and live chat all work the same way whether you fulfill orders yourself or drop-ship them.
How many shopify apps should a new store actually install?
Fewer than most guides suggest. Install one app to fix the biggest gap first, usually cart abandonment or no email capture, confirm it’s working, then add the next one. Running ten free apps at once slows a store down and makes it hard to tell which one is actually driving sales.
Do free plans on these apps ever stop being free?
A permanent free tier does not expire just because time passes, but its usage allowance or features can be limited. Growave and Smile.io cap monthly orders, while OptiMonk caps pageviews and AI credits. Trials expire, and vendors can change their offers. Existing Wishlist Plus free accounts have a legacy lifetime-action allowance.