Get Advanced WooCommerce Reporting And Analytics For Your Store


You like most other WooCommerce store owners lack deep insights and KPI’s needed to grow your business.
But now with Putler, a complete WooCommerce reporting and analytics solution, it won’t be a problem anymore.

Why in-depth reporting for WooCommerce is a must for your store?

The standalone WooCommerce reports are good. But they only provide you with your store’s overview. You don’t really get any actionable insights about your products, orders or customers. And you may agree that this overview metrics can’t help you grow your business.

Inorder to have a thriving business, you need to look at the bigger picture. You need to have your hands on in-depth reporting on every aspect of your WooComerce store. And that’s exactly what Putler provides!

In-depth, advanced WooCommerce store metrics and reports!

Howdy WooCommerce

WooCommerce is the most popular WordPress eCommerce solution that helps you sell anything – beautifully. WooCommerce transforms your WordPress website into a thorough-bred eCommerce store for free. Delivering enterprise-level quality & features.

What’s special about WooCommerce?

  • Free, 100% Open Source – Allows you to benefit from an active and growing community of contributors, developers and designers.
  • WordPress + Ecommerce – WooCommerce runs on top of WordPress – the largest CMS platform. You get all the benefits of WordPress, and a comprehensive shopping cart system as well.
  • Big Marketplace – Thousands of free and paid themes, woocommerce plugins, woocommerce extensions that makes WooCommerce the most flexible ecommerce solution. Everything from setting up the store, to store management, inventory, shipping, taxes, marketing, SEO is covered.

Standard WooCommerce reporting & analytics

WooCommerce built-in analytics & reporting includes some basic reporting and analysis about orders, products and customers. You can filter reports by date ranges and can look-up individual product performance as well. But it’s not a complete reporting solution.

Standalone WooCommerce reports

The traditional WooCommerce reports give you an overview regarding your orders, customers and stock.

These reports are simple and just an overview of your store’s performance. All these reports can be viewed for a custom date range as well.

1. Orders

Orders reports allow you to view your gross and net sales volume and totals. You also view your top sellers, top freebies and top earners. Order reports includes the following categories:

  • Sales by date – current performance via a sales graph
  • Sales by product – sales per product section per day
  • Sales by category – sales numbers by categories (t-shirts, albums, etc.)
  • Coupons by date – discounts in total, number of coupons used, the most popular coupons, coupons giving the most discounts
2. Customers

This report includes customers vs guests and customer list options:

  • In customers vs guests, customers are paying users who register on your website
  • Customer list only shows registered users
3. Stock

Stock reports list items that are low in stock or out of stock items as well as the actual quantity left in stock.

Awesome but…here’s what WooCommerce reporting lacks!

As mentioned earlier, the traditional WooCommerce reports are just an overview and not in-depth reports. These reports fails to bring up the following:

No Transactions data

WooCommerce reporting fails to bring up transactions and other sales related metrics.
Transaction status – shopping cart, subscription, transfer, currency conversion and others, time when maximum and minimum sales occur,recent transactions quick list, revenue comparison, etc.

No Customer segmentation and insights

For a better email marketing approach, you need complete customer details – name, email, social details, etc. as well as understand their shopping behaviour – who purchased what, when and how much. Moreover, you need to identify your best and worst customers, loyal customers etc. which WooCommerce reports doesn’t show you.

Limited Product KPI’s

Apart from best sellers, WooCommerce reports doesn’t provides any insights as to how each product is performing, their ups and downs, their contribution to revenue, slowest moving product, product in trend, frequently bought together and a lot more.


Get Advanced WooCommerce Reporting In Under 5 minutes


Since WooCommerce core reporting capabilities are limited, many companies offer comprehensive reporting extensions for WooCommerce. Some of the popular ones include Kissmetrics, Mixpanel, Metrilo, Putler etc.

WooCommerce Reports gives you basic reporting whereas Putler gives you advanced in-depth reporting of your store

Is Putler the best WooCommerce reporting and analytics tool?

Putler in addition to basic reporting and sales analytics also has many unique features which you won’t find in WooCommerce.

woocommerce reporting report in Putler

Putler’s main competitive advantages include:

  • Consolidation: Accurately combine multiple WooCommerce accounts, payment gateways, shopping carts, currencies and even Google Analytics in a single dashboard.
  • Automatic deduping: Combining multiple accounts leads to duplication of data that yields error in results. But Putler takes care of that and provides only accurate data.
  • No switch over to multiple accounts: Unlike WooCommerce where you need to see individual data and add data manually from each account for total value, Putler provides all data at one place combined.
  • No need of paid extensions: Putler’s strong and in-depth reporting gives all the necessary data you need at one place. But with WooCommerce reports, you need different paid extensions to enhance your reports which turns out to be more costly.
  • Multiple currency support: Dollars, Euros, Yens, Rupees… Putler supports & automatically converts currencies to give you a global, single currency dashboard. WooCommerce doesn’t support multiple currencies.
  • WooCommerce subscriptions reports & analytics: Putler provides subscription reports for your WooCommerce store. Metrics like Monthly Recurring Revenue (MRR), Churn rate, Customer Lifetime Value (LTV), etc. every subscription business must watch out for.
  • Intuitive search: Putler’s search tool works at a blazing speed. Look out for your desired transactions, products or customer in seconds.
  • Product, customer, sales analytics: In-depth reporting with 153+ practical metrics, trends, overviews and drill downs
  • Deep growth insights: Get expert advice and intelligent recommendations to grow your business.

Learn more about Putler

Thousands of happy users
7 years track record

Everyone loves Putler. And we have people from all industries and all corners of the world using Putler. Here are three testimonials. We have many more on our customers page.

Steps to integrate WooCommerce with Putler


  1. Sign-Up for Putler or go to My Account and enter credentials.
  2. Go to Profile > Settings > Integrations > Link a new integration.
  3. Select WooCommerce under E-commerce category.
  4. Fill in your WooCommerce shop URL.
  5. Click ‘Install plugin’ if you have not installed WooCommerce – Putler connector plugin on your WooCommerce site.
  6. If you have already installed and activated WooCommerce – Putler connector plugin then click ‘I’ve installed Plugin’ button.

Boost your WooCommerce Reporting and Analytics

Putler is the perfect companion for anyone selling online using WooCommerce. It will provide you instantly useful and breakthrough insights on all aspects of your business- subscriptions, products, customers and more.

Open Putler Demo

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Questions? See how it works, how much it costs or contact sales

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