eBay analytics tools help you decide what to stock, how to price it, and which sales deserve a closer look. But a report about products selling across eBay answers a different question from a dashboard showing your own store’s revenue. Choosing the wrong type can leave you paying for data you already have.
Start with eBay’s free Seller Hub reports and Product Research. Add a specialist tool when you need deeper competitor research, listing keywords, or combined reporting across stores and payment sources.
This guide compares six eBay analytics tools by features, pricing, and the work they support. Use the comparison table to shortlist options, then check the product profiles for their strengths, limits, and setup needs.
What is eBay analytics?
eBay analytics is the use of sales, listing, customer, and market data to guide selling decisions. Native eBay reports track store performance, research tools compare marketplace demand, and connected reporting software combines business data. Each type serves a different purpose, so choose by the question being investigated.
The three main jobs are:
- Track your own listings and sales. Seller Hub provides performance reports for your eBay business. Use these to investigate sales and listing traffic before buying extra reporting software.
- Research products and competitors. Market research helps compare demand, sold prices, and competing offers before buying stock or changing a listing.
- Review the wider business. Connected reports help compare sales, products, and customers across supported accounts or channels. Our eBay analytics guide covers this reporting use case in more detail.
A popular product can still be a poor purchase for your business. Check your buying cost, fees, shipping, and likely returns alongside the selling price before deciding how much stock to order.
How do you choose an eBay analytics tool?
Choose an eBay analytics tool by the decision it must support, the marketplace it covers, and the data it collects. Free native reports provide a starting point. Paid software earns its place when it adds useful research, reduces manual reporting, or answers a question those reports leave open.
For US sellers, check these four details:
- Marketplace and item match. Compare eBay.com results for the same model, condition, and listing format. A used item sold at auction is a weak pricing comparison for new stock sold at a fixed price.
- Data source and history. Check whether a figure is a completed sale, a search-volume estimate, or an imported transaction. Market sales history and your private account history are different datasets.
- The cost of using the tool. Compare regular monthly pricing with introductory offers and annual commitments. Check lookup limits, exports, and the features in the plan you will actually buy.
- Your reporting setup. If you manage multiple eBay accounts, verify each connection and compare a few imported orders with your records. Use the same currency, timezone, and date range when checking totals.
Here is a quick comparison of the six entries:
| Tool | Main use | Starting cost or access |
|---|---|---|
| ZIK Analytics | Product and competitor research | PRO $39.90/month regular monthly price; $1 trial |
| Putler | Combined sales and customer reporting | $20/month for up to $10,000 monthly revenue |
| Algopix | Product research across supported marketplaces | Homepage advertises paid plans from $29/month; verify billing and eBay access |
| eBay Product Research | Sold-price and demand research | Free through Seller Hub |
| 3Dsellers | Price analysis and sales reporting with selling tools | Essential $19/month or $16/month billed annually; 7-day trial |
| KeywordTool.io | Listing keyword ideas | Free suggestions; Starter $88/month or $68/month billed annually |
Prices are in USD. Use the linked plan pages to check allowances and promotions for the account you intend to use.
Six eBay analytics tools and research options compared
ZIK Analytics
ZIK Analytics suits sellers researching products and competing listings. Its eBay research tools help build a shortlist before committing money to stock. The results still need to fit your costs and the items you can supply.
Features:
- Product and competitor research for eBay.
- Title Builder and Market Insights.
- Product Explorer, with usage allowances by plan.
- Bulk and Turbo Scanner features in applicable plans.
Pros: Product research and listing ideas sit in one workflow. Sellers who regularly compare competing offers can use it to narrow their research.
Cons: Advanced scanners have plan-specific access and limits. Research results do not guarantee profit or a first-page listing position.
Pricing: The current eBay pricing page lists PRO at $39.90/month and PRO+ at $59.90/month on regular monthly billing. First-month offers and annual prices differ. The advertised trial costs $1; it is not a permanent free plan.
Best fit: Sellers doing repeat product and competitor research who can justify a paid tool beyond eBay’s free research reports.
Putler
Putler is eBay analytics software for reviewing your business after sales happen. Its eBay integration brings sales, customer, and product data into reports that can be combined with other supported sources.
Features:
- Combined reporting across supported stores and payment sources.
- Product performance and customer purchase histories.
- Filters and RFM segmentation based on purchase recency, frequency, and spending.
- Reporting across currencies and revenue forecasts.
Pros: You can compare connected sources in one place and filter back to an individual source. This helps when weekly reporting otherwise means joining several spreadsheets.
Cons: Putler does not replace product sourcing, inventory management, or shipping software. Revenue reports also need your costs before they can answer a profit question; forecasts are projections.
Pricing: Plans start at $20/month for up to $10,000 in monthly revenue. The listed tier for up to $30,000 is $50/month. A 14-day trial is available without a credit card.
Best fit: Sellers who need to compare eBay with other supported accounts or sales channels. During the trial, check the available history and confirm a few orders appear once with the expected amounts.
Algopix
Algopix helps compare product opportunities across marketplaces. Its current homepage lists eBay US among the supported markets, alongside Amazon and Walmart. Many of its promoted tools focus on Amazon, so confirm the specific eBay lookup you need before paying.
Features:
- Individual product analysis and bulk lookups.
- Product matching and identifier conversion.
- Market comparisons for supported products and locations.
Pros: Product-level research can help sellers investigate another marketplace before expanding a catalog. Bulk lookups suit a shortlist of products with usable identifiers.
Cons: Market estimates need checking against real fees, shipping, and buying costs. The homepage FAQ says an eBay seller-account connection is planned, so do not choose it expecting imported private eBay sales reports.
Pricing: The homepage advertises Beginner at $29/month, Achiever at $49/month, and Champion at $99/month. It also lists a free plan rather than a free trial. Verify the billing term, lookup allowance, and eBay coverage for your selected plan.
Best fit: Sellers comparing identifiable products across supported marketplaces, with a separate system for their own sales reporting.
eBay Product Research (formerly Terapeak)
Terapeak Product Research is now called eBay Product Research. It is free for sellers through the Research tab in Seller Hub, with access in the mobile app too. Start here when the decision is what to list or how to price a comparable item.
Features:
- Up to three years of marketplace sales data.
- Actual sold prices, including accepted Best Offers.
- Sold-price ranges, shipping information, and seller activity.
- Filters such as category, condition, and buyer or seller location.
Pros: Native market data is available without a separate analytics subscription. Filters help narrow broad searches to items comparable with yours.
Cons: Metric coverage varies: eBay documents sell-through rate for searches spanning 90 days or less. Market history is separate from a combined report of your own stores’ revenue.
Pricing: Product Research is free. Sourcing Insights is a separate feature included for eligible business sellers with a Basic Store subscription or above.
Best fit: Sellers checking completed-sale prices and demand before buying stock. Compare the same condition and delivery terms rather than using the highest sold price as your target.
3Dsellers
3Dsellers combines eBay reporting with listing and order management. Its Price Analytics panel compares prices for similar items, while its sales dashboard shows store activity. It suits sellers who want analysis close to their daily selling work.
Features:
- Comparable listing prices, price trends, and item details.
- Sales and profit figures based on configured fees and costs.
- Listing and order management alongside reporting.
- Multiple eBay accounts in eligible plans.
Pros: Price comparisons and selling tools sit in the same workspace. The panel shows comparable listings, so sellers can check whether the items match their own.
Cons: Price estimates exclude shipping, so check delivery costs and comparable completed sales before changing a price. Its profit calculations depend on entered fees and wholesale costs; the dashboard and listing calculations differ.
Pricing: Essential is $19/month, or $16/month billed annually, for 100 listings and one eBay account. Growth supports two eBay accounts at $39.90/month on monthly billing. A seven-day free trial is available without a credit card; check allowances and add-ons before choosing a plan.
Best fit: Sellers who want price analysis and sales figures alongside listing and order management.
KeywordTool.io
KeywordTool.io helps find phrases to consider for listing titles and descriptions. Its free eBay tool collects autocomplete suggestions. Use relevant phrases to describe the item accurately; a keyword list does not prove that a product will sell.
Features:
- Keyword suggestions from eBay autocomplete.
- Language options and keyword filtering.
- Paid search-volume and trend data, with plan limits.
Pros: Free suggestions can reveal wording you missed, such as a model name or product type. A focused list is useful when your title omits details buyers search for.
Cons: The vendor describes eBay search volumes as modeled estimates based on clickstream data. They are not completed orders, and higher search demand does not guarantee less competition or more sales.
Pricing: Basic suggestions are free. The current Starter plan is $88/month on monthly billing, or $68/month billed annually. Higher plans add allowances. The paid product lists a 30-day money-back guarantee rather than a free trial.
Best fit: Sellers improving listing wording who already have a separate way to check product demand and store performance.
Which option should you start with?
Start with free Seller Hub reports for store performance and Product Research for completed-sale comparisons. Add ZIK or Algopix for more product research, KeywordTool.io for listing phrases, or Putler for connected sales reports. Consider 3Dsellers when price analysis and reporting need to sit alongside listing and order management.
Before subscribing, test one real task: research five comparable listings, improve one product title, or reconcile a week’s sales across accounts. Record what the extra tool helped you decide. If it only repeats a report you already use, keep the free setup and spend the budget elsewhere.
eBay analytics tools FAQs
What is the best free eBay analytics tool?
Seller Hub is a useful free starting point for an eBay store’s performance reports, while Product Research covers marketplace demand and sold prices. The better choice depends on the task: reviewing a store’s own activity or researching products before listing them. Use both before deciding whether extra paid features would help.
Is Terapeak still available, and is it free?
Terapeak Product Research is now eBay Product Research. Sellers can access it free through Seller Hub’s Research tab and the eBay mobile app. Sourcing Insights is a separate feature with subscription eligibility. The old standalone Terapeak monthly price in earlier comparisons does not describe current Product Research access.
Can eBay research tools show more than 90 days of sales?
Product Research provides up to three years of marketplace sales history, while eBay’s standard completed-listing search covers a shorter window. Some research metrics have tighter limits, including sell-through rate for searches of 90 days or less. Those windows do not establish how much private account history a third-party connector can import.
Are eBay keyword search volumes the same as sales?
Search volume measures searches or an estimate of search activity. Sales measure completed transactions. KeywordTool.io describes its eBay volumes as modeled estimates, so use them to compare potential keyword interest. Check comparable sold items, costs, and competition separately before treating a phrase as evidence for buying stock.
Which eBay analytics tools help with multiple stores?
Putler can combine sales, customer, and product data from supported connected sources, including eBay. Check that every account you need can connect and that the imported history meets your reporting needs. Reconcile a few orders, date ranges, and currencies during the trial before relying on a combined total.
Sources
Official eBay documentation: Seller Hub, Product Research help, and research tools.