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Category: Updates

Shopify bundle analytics

Shopify Bundle Analytics: How to Measure Bundle Performance and AOV

Your bundles are selling more, but is that real lift or just discounted sales you’d have made anyway? Here’s how to tell.

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Payment analytics

Payment Analytics: The Complete Guide Across Every Gateway

Stripe, PayPal, and Razorpay all report on their own payments well, but none of them show the full picture once a business runs more than one. Here’s what payment analytics actually covers, and the metrics worth tracking no matter which gateway processes the sale.

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Etsy analytics

Etsy Analytics: The Complete Guide to Tracking Your Shop’s Performance

Etsy’s native Stats and Google Analytics only tell part of the story. Here’s what Etsy analytics actually covers, where each tool falls short, and the handful of metrics that actually predict growth.

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Analytics for founders

Analytics for Founders That Tells You What to Do Next

You should not have to be an analyst to understand your own business. So I stopped opening dashboards that hand me data and no answers, and built the thing that hands me the decision instead.

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Diagnostic Analytics

Diagnostic Analytics: The Layer Every Tool Skips

Anyone can generate a thousand insights. The skill is deciding which one you say out loud. Why most analytics tools narrate your data and never decide.

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What makes an analytics insight actually useful?

What makes an analytics insight actually useful?

An anomaly alert is called an insight. A percentage change on a chart is called an insight. When a word means everything, it means nothing.

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WooCommerce Authorize.Net Reporting

WooCommerce Authorize.Net Reporting: Setup Guide and Real Insights

Setting up Authorize.Net on WooCommerce is the easy part. Real reporting takes more than a daily CSV. Here is how to get from payments to actionable analytics.

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How to prevent duplicate payments

How to prevent duplicate payments: 5 proven fixes

Duplicate payments cost businesses up to 2% of total disbursements every year. Here’s what causes them and five proven fixes to stop them before they happen.

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Revenue by Business Unit

Revenue by Business Unit: A New Way To See Team-Wise Revenue in Putler

See revenue from every team in one view with Revenue by Business Unit. Compare stores, brands, or regions at a glance without switching teams.

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Shopify Analytics Limitations Explained

Shopify Analytics Limitations: What Your Dashboard Is Missing And How To Fix It

Shopify analytics look complete until you ask harder questions. Here are every significant gap, what the 2025 updates did and did not fix, and how to fill what Shopify leaves out.

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