Finding the right product to sell on Amazon can make or break your business. With millions of products already on the platform, identifying what actually sells requires more than guesswork.
I have seen sellers waste months on products that looked promising but never gained traction. The difference between success and failure often comes down to research and understanding the data behind Amazon analytics and sales trends.
In this article, we will cover proven methods to find best selling products on Amazon and tools that make the research process faster and more accurate.
Is it profitable to sell on Amazon?
Yes! Amazon is a highly profitable platform for sellers.
According to MyRealProfit, the average annual income of sellers on Amazon in 2021 ranged from $12,000 to $300,000.
In 2023, around 89% of Amazon sellers reported that Amazon was profitable. Here’s why Amazon is a profitable platform.
- Every day, millions of potential customers worldwide use Amazon to purchase something. This helps you get access to a huge customer base.
- You gain access to international customers, and with minimal price, you can export your products internationally.
- You can use fulfillment services by Amazon to leverage Amazon’s logistics network to store, pack, and ship your products.
- If you are just starting, Amazon could be the best place to sell your products and build brand awareness.
- A successful selling strategy, like competitive pricing, excellent customer service, and keyword research, can help you to increase your product visibility and attract new customers.
- Amazon is trusted by millions to buy products and, therefore, often brings higher conversion rates than lesser-known platforms.
- Amazon also offers various tools and programs, such as sponsored products. Moreover, Amazon advertising helps you increase your product visibility and sales.
Amazon is a quite lucrative place to sell your product but you must consider various things before choosing this platform. Some of them are high competition fees, policy compliance, and adaptability.
How to find best selling products on Amazon?
If you are currently selling on Amazon, you must know the importance of finding the right product to succeed in this competitive marketplace.
But how to find the best selling products on Amazon? Let’s discuss this:
Sales
One of the first and pivotal aspects is sales. Look for top Amazon products with consistent and high sales over the past six months.
Sellers must also note that they do not determine the best selling products by looking at the sales volume only. Instead, it would be a fair practice to assess sales velocity.
Understand Amazon’s Best Sellers Rank (BSR)
Best Sellers Rank (BSR) is the most important metric for identifying winning products, but most sellers misinterpret what the numbers actually mean.
How BSR is calculated
- Hourly updates: Amazon recalculates BSR every hour based on recent and historical sales velocity.
- Category-specific: BSR is relative to the category, not Amazon overall. A BSR of 5,000 in Electronics means something different than 5,000 in Pet Supplies.
- Recent sales weighted: Recent orders carry more weight than older ones, causing BSR to fluctuate quickly.
What BSR numbers actually mean
- Under 1,000: Exceptional performers selling multiple units daily.
- 1,000 to 10,000: Strong sellers with consistent demand.
- 10,000 to 50,000: Moderate sellers with regular but not high volume sales.
- 50,000 to 100,000: Occasional sales, possibly a few per week.
- 100,000 to 500,000: Infrequent sales, possibly a few per month.
- Over 500,000: Very low demand, may go weeks without sales.
What BSR does not tell you
- Profit margins: A low BSR product might have razor-thin margins.
- Competition level: High demand often means saturated markets.
- Seasonality: BSR reflects current performance, not annual patterns.
- Review authenticity: BSR can be temporarily manipulated through giveaways.
Leverage Amazon’s data
You can also utilize the data provided by Amazon itself to identify Amazon trending products.
You can review this data to identify the top Amazon products that are constantly generating high sales volume. You should look for patterns of seasonal trained promotional spikes or steady demands.
You can also utilize the Amazon Seller Central platform to access detailed sales reports with metrics like units sold, revenue, and profit margins for each product.
Another way to find the top Amazon products is by checking trending and hot new release tags on products.
This will help you find the product that has gained significant traction in terms of sales or customer interest.
Utilize Amazon research tools
Another way to find the Amazon trending products is by using various research tools available in the market.
These tools offer a range of features to help you identify trending Amazon products.
We will be discussing these tools in the latter half of the article, so stay tuned. Click here to learn more about it in detail.
Analyze customer feedback
Another way to find the top selling items on Amazon is to use customer feedback data.
You can analyze customer reviews and ratings to understand how well your product meets your customers’ needs.
You can also identify the strengths and weaknesses of the product, which will aid in product development.
Track trends
You can also keep an eye on emerging trends and consumer preferences to check the best selling Amazon products.
To do this you must regularly monitor changes in product ranking, identify trends in your sales data, and use keyword research tools to find relevant keywords.
Conduct competitive analysis
You can also study competitors’ best selling Amazon products to identify their well-performing assets. You should analyze their features, pricing, packaging, and even customer reviews.
This will help you build a strategy to highlight your product and increase its sales. It also helps to find loopholes that can be converted into opportunities to improve your sales.
Tools to Uncover the Secrets of Success
Here are some incredible tools on how to find the best selling Amazon products.
These tools help you find countless features to improve your Amazon sales and grow your revenue over time.
Jungle Scout
Jungle Scout is a comprehensive product research tool specially designed for Amazon sellers.
It offers various features that help sellers with market analysis and product research.
Pros
- Chrome extension with seamless integration
- User-friendly interface with easy-to-navigate features
- A vast database of top Amazon products to find the high-demand categories
- Estimate monthly sales volume
- Find relevant keywords to optimize product listing
Cons
- The free plan offers limited features
- High prescription fees
Pricing
- $149/ 3 Month Subscription
Helium 10
Helium 10 is a comprehensive software that provides different features to Amazon sellers.
It helps sellers streamline product research, analyze market trends, optimize listings, and much more.
Pros
- Wide range of tools and features covers every aspect of Amazon’s selling
- Robust data analytics and a site to make informed decisions
- User-friendly dashboard with an intuitive interface
- Vibrant community of Amazon sellers
Cons
- Learning call for new users
- Relatively expensive for sellers on a tight budget
Pricing
Helium 10 has a free subscription plan and three paid plans:
- Starter – starting at $29/month
- Platinum – starting at $79/month
- Diamond – $229/month
AMZ Tracker
AMZ Tracker is a comprehensive tool for Amazon sellers. It helps them enhance product listings and improve sales performance.
From optimizing keyboard ranking to managing product reviews, AMZ pH trackers are equipped with all the features that help you stay ahead in a competitive marketplace.
Pros
- Advanced keyword tracking capabilities
- Detailed competitor analysis, including insights into competitor keyword rankings
- Monitor and manage product reviews across multiple ASINs
- Track comprehensive sales performance birthdays, including sales velocity, revenue, etc.
- Easy-to-use interface
Cons
- Steep learning curve
Pricing
- $50/per month
Putler
Putler is an analytical and SaaS-based tool for eCommerce sellers.
So, if you are a seller willing to identify your best selling Amazon products, Putler can be just the tool for you.
It offers seamless integration with more than 17 different platforms including Amazon.
You can track your different online stores in one place.
Moreover, despite the data being consolidated in one place, Putler presents your data in a polished manner using pictorial charts, graphs, etc.
The home dashboard of Putler offers a centralized overview of key metrics and insights into your business. It saves time and helps you focus on key metrics to assess your business performance.
And if you want to dig deeper into your top selling Amazon products, Putler also has dedicated dashboards for sales, orders, products, customers, audience activity, subscriptions, transactions, and more.
The best part, it provides stand-alone reports to understand various aspects of your business.
Pros
- User-friendly dashboard
- In-depth analytics and reporting
- Create custom reports and visualizations
- Segment customers based on their purchasing frequency using RFM analysis
- Sales heatmap for an overview of sales performance
- Product performance tracking
Cons
- No inventory management feature
Pricing
Putler offers three different plans:
- Starter: $20 per month
- Growth: $50 per month onwards
- Custom: You can get a tailored plan to accommodate all your business requirements
These were the best tools for tracking your Amazon success.
All these tools have their pros and cons, but if you have a well-established online store or multiple stores, you should try out Putler.
Let’s dig deeper into Putler in the next section to understand more.
Ideal product criteria for new sellers
Experienced sellers evaluate products against specific criteria before committing inventory dollars.
Physical characteristics
- Weight: Under 2 pounds keeps FBA fees manageable.
- Size: Small standard size (under 18x14x8 inches) avoids oversized fees.
- Durability: Products that survive shipping without damage reduce return rates.
- Simplicity: Fewer parts means fewer defect complaints.
Market characteristics
- Price range: $20 to $70 balances impulse purchases with healthy margins.
- Review count: Top competitors with 200 to 500 reviews suggest opportunity without oversaturation.
- Year-round demand: Avoid products with extreme seasonal spikes unless you can manage inventory.
- Low return rates: Categories under 10% return rates protect your margins.
Business characteristics
- Target margin: Aim for 3x to 4x landed cost after all Amazon fees.
- No regulatory hurdles: Avoid products requiring FDA approval, certifications, or age restrictions initially.
- Differentiation potential: Products you can improve or bundle stand out from competitors.
Once you identify a winning product, focus on strategies to increase sales on the Amazon marketplace through optimized listings and advertising.
How to connect Putler with Amazon Sellers Central Account?
Putler is the ultimate solution for e-commerce analytics. It allows you to dig deeper into your business and ensure growth.
While it offers endless features, first, let’s see how to connect your Amazon seller account to Putler.
- Sign in to your Putler account.
- Now, click on the Amazon icon and name the account.
- Now log in to your Amazon seller account.
- Click “Select an account”, select the appropriate account to link to Putler, and then click on the “Select account button”.
- A permission page will appear after this. Accept and approve the required permission for Putler and hit the confirm button.
- Now you are ready to unlock the real power of data through your Putler account.
These were some simple steps to connect your Amazon seller account to Putler.
How to identify best selling products with Putler?
Now, let’s move on to the next step – how to use Putler to find the top selling items on Amazon and increase your revenue.
- Explore the Putler sales report to gain a comprehensive overview of your Amazon business.
- Putler also provides detailed reports that help you to dive into various aspects of your business. This includes sales, customers, subscriptions, web analytics, and so on.
- You can use Putler analytics to delve deeper into your product performance. Moreover, it helps businesses identify the top-selling items on Amazon based on their sales volume and revenue generated.
- Putler allows you to connect multiple Amazon stores to view data in a single place.
- Understand your customer better with RFM analysis. It allows you to segment your customers based on their buying frequency. Putler also helps identify high-paying buyers so that you can customize your marketing strategy for better revenue growth.
- Time machine features allow you to forecast your sales performance in the upcoming months. It also gives you the formula for success (10x growth).
Overall, Putler provides comprehensive analytics and allows Amazon sellers to dig deeper into their business performance. Using these features, you can optimize your product listing, pricing strategies, and more.
Conclusion
To successfully navigate the world of Amazon to sell your products you need to research, plan, and choose the right tools as your partner.
By understanding the top selling items on Amazon, you can make informed decisions about your business. This will allow you to focus your efforts on aspects that matter the most and ultimately lead to added sales and profit.
Above all, ensuring these steps help you to stay ahead of the competition and perform well.
Additionally, ensure you utilize the tools mentioned in this article to ease your job and ensure continued success on Amazon.
FAQs
How do I find top-rated items on Amazon?
You can easily identify your top Amazon products by monitoring their sales trend, using the best seller section, and using the sales tracking tools like Putler to gain insights into the popular items.
How do you see what products are selling most on Amazon?
To see the best selling Amazon products, you need to explore the “best seller” sections or use tools like Putler to track the sales data.
What should I not do when selling on Amazon?
Avoid violating Amazon policies, neglecting customer service, or compromising product quality. Also, try not to engage in fake reviews or manipulate the sales ranking.
How do I optimize product listings for better visibility?
To optimize a product listing on Amazon you need to use relevant keywords, high-quality images, compelling product descriptions, and an effective pricing strategy. These will help you to improve your visibility on Amazon and increase your sales.
What are some effective marketing strategies for selling on Amazon?
Here are a few effective marketing strategies to boost your sales on Amazon:
- Identify your top Amazon products
- Use Amazon PPC advertising
- Optimize your product listing
- Utilize social media platforms
- Use advanced tools like Putler to gain deeper insights into your business and make better decision
- Run promotions and discounts
- Consider influencer partnerships