How to Increase Sales on Your WooCommerce Online Store?

WooCommerce sales grow when you understand your store’s numbers and act on them, not when you guess. This article covers how to read your store’s performance, eight proven strategies to increase online sales for WooCommerce stores, and the best WooCommerce plugins to increase sales for each one.

Every strategy here is paired with a specific tool, so you leave with a plan you can act on, not just theory.

First, a look at how to analyze your store’s performance, because that’s where every real sales gain starts.

Understanding your WooCommerce store performance

Growing WooCommerce sales starts with knowing what your store is already doing. You cannot improve a number you have not measured.

Analyze your current WooCommerce sales data: Start with your recent sales data. Look for the trends and patterns: your best-selling items, the times when most people shop, and what customers return for. This data points you toward where the next sale is most likely to come from.

Identify your key performance metrics: Two metrics sit at the center of any sales strategy.

1. Sales conversion rate: the share of visitors who end up buying. This number tells you what’s working and what needs fine-tuning.
2. Customer lifetime value: how much a single customer brings over their entire relationship with your store. Raising this number means more revenue over the long haul.

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Set realistic sales growth goals: Define achievable sales growth targets. Where should your sales be in a month, a quarter, a year? Targets keep the work focused and measurable.

Understanding your store’s performance is the map. It shows you which moves are worth making. The strategies below are the moves.

Best strategies to increase WooCommerce sales

The right strategy paired with the right plugin is what actually moves the number. These eight approaches to increase online sales WooCommerce store owners rely on are each matched to a tool suggestion, so you can put them into practice right away.

Offer discounts and coupons

Shoppers respond to a good deal. Discounts and coupons attract new customers and bring existing ones back, as long as your pricing stays profitable. Limited-time offers and targeted promotions are the simplest lever most stores underuse.

Tool suggestion: Smart Coupons

Smart Coupons from StoreApps is a WordPress plugin for creating and managing coupons, gift cards, store credits, and discounts on your WooCommerce store.

With Smart Coupons, you can:

• Generate and send bulk coupons via email or CSV file
• Create responsive coupons with shortcodes
• Restrict coupons based on your chosen criteria
• Make URL coupons that apply automatically
• Create BOGO (buy one get one) coupons
• Attach free or paid gifts to coupons
• Offer discounts based on the number of products purchased
• Create and sell gift cards or store credits
• Track coupon performance with detailed reports

Use email marketing

Email is a direct line to your customers, and it converts. Compelling email campaigns, from abandoned-cart reminders to personalized product recommendations, recover sales that would otherwise slip away.

Tool suggestion: Icegram Express

Icegram Express is a WordPress plugin for email marketing campaigns and newsletters. It’s privacy-focused, easy to use, and cost-effective.

With Icegram Express, you can:

• Convert visitors into subscribers with opt-in forms and lead magnets
• Send newsletters, notifications, drip sequences, and recovery emails
• Use your preferred SMTP service or email provider to deliver emails
• Segment your audience based on various criteria and rules
• Track campaign performance with detailed reports and analytics
• Own your data and avoid expensive third-party services

Reward customers with loyalty points

A loyalty program encourages repeat business and builds a base of customers who keep coming back. Rewarding points for each purchase gives shoppers a reason to return to you instead of a competitor.

Tool suggestion: Loyalty Gator

Loyalty Gator lets you build custom loyalty programs to boost customer retention and spending.

With Loyalty Gator, you can:

• Reward loyalty with points, tiers, stamps, or cashback
• Distribute coupons, gift cards, and vouchers via email or SMS
• Integrate with your existing systems
• Analyze program performance with detailed reports
• Pay for active members only and avoid transaction fees

Engage customers on social media

Your audience already spends time on social media, so your store should show up there. Use it to showcase products, build a community, share user-generated content, and turn attention into sales.

Tool suggestion: Outfy

Outfy lets you create and post engaging social media content for your online store.

With Outfy, you can:

• Create product content including videos, collages, and promos
• Share across networks like Facebook, Instagram, X, and more
• Automate posting through scheduling or autopilot
• Reach more customers to lift engagement and sales
• Choose from flexible, affordable plans

Use upsell and cross-sell techniques

When a customer is ready to buy, that’s the moment to raise the order value. Suggest a complementary product (cross-sell) or an upgraded version (upsell). Both lift the average order value without needing a single extra visitor.

Tool suggestion: Putler and Offermative

1. Putler is an analytics and reporting tool covering products, customers, orders, website traffic, sales, and more. It’s not a dedicated upsell tool (more on Putler’s core strengths later), but its data surfaces the opportunities. Here’s how:
   • Visit the Products dashboard
   • Click any product to open the product card
   • Scroll down to the Products Bought Together section

   

   This shows which products people already buy as a bundle, so you can build matching bundle offers and act on real upsell and cross-sell demand instead of guessing.

2. Offermative is a dedicated WooCommerce plugin for upsell and cross-sell offers, built to run strategic promotions that encourage customers to buy more or higher-value products related to their initial purchase.
   

   

   With Offermative, you can:

   • Create and run automated upsell promotions
   • Use AI for offer generation, design, and targeting
   • Choose from offer types including discounts, recommendations, and more

Analyze customer behavior

Knowing what your customers look at, and what they ignore, tells you where your store is losing sales. Behavioral data shows you what to optimize and what to leave alone.

Tool suggestion: Google Analytics

Google Analytics is a web analytics service for tracking and analyzing website traffic. Pair it with your sales process to see where visitors drop off.

With Google Analytics, you can:

• Gain insight into your website’s performance
• Understand user behavior and preferences
• Track conversion rates and sales
• Measure the effectiveness of your marketing
• Make data-driven decisions to optimize your store

Retarget your customers

Most visitors don’t convert on their first visit. Retargeting ads bring back people who showed interest but didn’t buy, which makes it one of the more effective ways to recover lost WooCommerce sales. It’s a second chance to convert an already-warm visitor.

Tool suggestion: Putler and Retargeting.biz

1. Putler is versatile enough to support retargeting even though it isn’t a dedicated retargeting tool. Its RFM segmentation is the key. You can read more on RFM analysis.
   

   

   To find the customers worth retargeting:

   • Visit the Customers dashboard in Putler
   • Open the RFM segmentation panel
   • Focus on these segments: Need attention, About to sleep, Hibernating, Can’t lose them, At risk, and Lost

   Putler analyzes each customer’s activity and sorts them into these segments automatically. From there, you run the retargeting campaign to win them back.

2. Retargeting.biz is a dedicated, all-in-one marketing automation platform for personalized customer retargeting.

   With Retargeting.biz, you can:

   • Show relevant, personalized ads based on a customer’s previous behavior or interests
   • Use AI to suggest products based on purchase history, cart abandonment, and browsing patterns
   • Measure and fine-tune campaigns across channels to improve return on ad spend

Retargeting.biz runs the campaigns, but it needs accurate customer segments to aim at. That’s where Putler comes in. Without proper segments, retargeting campaigns fire at the wrong people and return half-baked results.

Split test and optimize your product descriptions

Product descriptions drive conversions, but you can’t know which version wins by guessing. Split testing shows different versions to different visitors and lets the data pick the winner.

Tool suggestion: Divi by Elegant Themes

Divi is a WordPress tool for A/B testing product descriptions, titles, and images. With WooCommerce integration, its A/B testing shows which variations resonate most, so you can refine product pages for higher conversions.

With Divi’s A/B testing feature, you can:

• Split-test product descriptions, images, and titles to see what works best
• Improve product images and titles for higher conversions
• Access real-time insights and analytics to optimize as you go

Track, monitor, and implement your strategy

Consistency is what separates a strategy from a one-off experiment. Watch how each tactic performs and adjust as you go, because what worked last month may need tweaking this month. eCommerce moves, so your approach has to move with it.

Tool suggestion: Putler

Putler is one of the best WooCommerce plugins to increase sales, because it gives you in-depth reports on products, customers, orders, website traffic, sales, and more, all in one place.

With its tracking capabilities, Putler helps you monitor how your retargeting and other campaigns actually performed. You can read your increased WooCommerce sales straight from the Sales dashboard.

To check whether retargeted customers made new purchases:

• Search Putler with the emails of retargeted customers
• Open the in-depth customer card for each one
• Check their purchase history to see whether the retargeting worked

Wrapping it up

Increasing WooCommerce sales comes down to three things: know your store’s numbers, apply proven strategies with the right plugins, and keep adjusting as the data changes.

The strategies here, from coupons and loyalty programs to email, retargeting, and split testing, are proven. The tools make them practical. And a sales analytics layer like Putler is what tells you which ones are actually working.

Keep your customers at the center, keep refining, and the sales growth follows.