Multiple Etsy Shops: Complete guide and expert tips to run multiple Etsy stores with ease

Etsy is a marketplace that encourages merchants to create multiple shops. But before diving in, one must understand the nitty gritty around having multiple shops on Etsy.

This article will help you get all the information around creating and managing multiple Etsy stores. It will also give you answers to most frequently asked questions on this topic.

Additionally, it will cover pros, cons, tools and tips that will help you make a more informed decision on running multiple Etsy stores.

Can you have more than one shop on Etsy?

Yes, you can have more than one shop on Etsy.

Etsy permits sellers to run multiple Etsy shops. But there are two crucial things you should keep in mind.

For each new shop, you should have:
1. A separate Etsy account
2. A separate email address

Additionally, each new shop will have to adhere to Etsy’s Seller Policy

How many Etsy shops can you have?

You can have as many Etsy shops as you want.

Etsy doesn’t impose a strict limit on the number of shops you can own.

Why do you need another Etsy store?

Before thinking of multiple Etsy shops, you should analyze the reasons behind having multiple shops.

1. Multiple Products – If your current store has multiple products, you could think of organizing your product line and creating a different store to improve product visibility.
2. Selling to multiple niches – Instead of selling to everyone on Etsy, it is always advisable to sell to a particular niche. So you can think of creating a second Etsy shop to target a new niche.
3. Selling to multiple locations – Another reason for creating a second store would be, adhering to location wise rules and regulations. So if you are selling in the European region where GDPR needs to be followed, you could create a separate store to sell to this location.

NOTE: Having multiple Etsy shops has both pros and cons. Let’s take a look at them both..

Advantages of having multiple Etsy stores

• Same bank account – Using the same credit card and bank account for both Etsy shops during seller registration.
• Increasing product visibility –Expanding product presence and reaching more customers.
• Niche marketing –Focusing on specific target audiences with more precision.
• Marketing strategies –Testing different prices, titles, and sales strategies.

Disadvantages of having multiple Etsy stores

• Separate accounts, email address – You need to have a separate account and a separate email address for each new store.
• More time, effort – Having multiple stores will demand more work. You will need to switch between stores regularly to make sure everything is on track.
• Manual errors – Since you will need to juggle between multiple stores there are chances for human error.
• Increased cost – Suppose you utilize paid tools on your store, your cost will automatically go up to support each of your shop.

Do’s and don’ts of creating multiple Etsy shops

Before you get started with setting up multiple Etsy shops, let’s go over some important practices to keep in mind.

This checklist will help.

1. Avoid duplicate shops and listings.
2. Mention the titles of both shops in your Etsy public profile.
3. Follow Etsy’s seller policy to keep your shops transparent.
4. Register for a new Etsy Store with a different email address.
5. Log in to different web browsers to manage your multiple Etsy shops.
6. Use the “Sell on Etsy” app to add multiple Etsy Shops.
7. Mention “about another shop” in your account profile to avoid duplication.
8. You can use the same credit card and bank information to manage your payments.
9. You can have more than two Etsy shops if needed.

How to open a second Etsy shop?

Once you have looked up the good practices and have validated your reasons, you can directly jump into creating your Etsy stores.

Now opening a second Etsy shop is simple. Here’s how…

Steps to open a second Etsy shop

1. Sign out of your current Etsy account.
2. Go to Etsy.com and select “Sign in.”
3. Choose “Register” to create a new account.
4. Enter a new email address that isn’t linked to another Etsy shop, along with your name and a password. Then, select “Register.”
5. Follow the prompts to set up your new shop.

NOTE: You can use the same steps to create more Etsy shops.

The big question: How to manage multiple Etsy shops?

Sometimes, you might have awesome products that don’t fit in your existing shop. In such cases, a second shop can be a great idea. But let’s be honest; it comes with its own set of challenge.

Challenges of managing multiple Etsy stores

• Multiple shop management: Running multiple stores is time-consuming. You will need to switch between them, monitor them and keep them updated at all times.
• Manual Uploads: Having multiple accounts means having to upload multiple products. You will have to list down bulk product details one by one on every account.
• Lack of automation: If you do everything manually it poses a danger of mismanagement and human error.

To overcome these challenges, we have some fantastic tools that will make managing multiple Etsy shops a breeze!

Best Etsy Seller Apps for Managing and Monitoring Multiple Etsy Stores

There are lots of marketing tools that are designed for the specific purpose of helping you manage, promote and monitor your multiple Etsy shops. To save your valuable time, we’ve sorted through them and compiled a list of best Etsy apps for sellers that will help your products get noticed.

Top Etsy seller app to analyze and monitor multiple Etsy shops at one place – Putler

Putler is the best eCommerce analytics app on Etsy.

It provides you with advanced reports on every vital metric, starting from sales, products, and customers to transactions, customer segments, subscriptions, and whatnot.

Not just reports, Putler also provides actionable insights, forecasts, sales heatmaps, and growth tools that help you grow your Etsy business.

All you need to do is, connect Putler to the right data sources. Once that’s done, you are good to go!

You can connect unlimited Etsy stores to Putler without breaking a sweat. And, the best part, Putler does everything automatically. It will import all your Etsy shop(s) data, merge it, cleanse it, and enrich it in no time, giving you comprehensive reports, insights, and everything you need to boost your profits.

Try live demo

Price: $29/Month onwards

Features:

• In-depth reports on Products, Customers, Sales, and Transactions
• Advanced eCommerce metrics and SaaS metrics
• Customer Segmentation based on RFM (recency, frequency, and monetary)
• Quick CSV exports and weekly updates over email
• Revenue, customer, and holiday season sales forecasting
• Actionable insights and sales heatmaps
• Multiple Etsy store consolidation, data cleansing, and reports
• Performance comparisons on several levels
• Monthly goal monitoring and tracking
• Slicing and dicing of data based on readymade filters
• Custom segment creation

Not just Etsy, even if you have multiple shops on WooCommerce, Shopify, eBay, or Amazon, you can add them to Putler as well. Take a look at all the services Putler integrates with.

Top Etsy seller app for managing multiple listings on Etsy – Vela

What’s great about the Vela app is that you can edit thousands of listings in just a few seconds, making it much easier to set up and take down a sale, add tags, create variation profiles, and optimize the product photos.

Price: Vela is completely free to use.

Features:

• Merge products across different shops into one central entity
• Connect and manage multiple shops through a single Vela account
• Bulk edit all product attributes including titles, prices, and tags

Open Vela

Top Etsy seller app for taking automatic backup from multiple Etsy shops – Backsty

The Backsty app is an important tool for every Etsy seller. It’s an automatic backup with manual restore options. That means that you can revert to a previous version of your shop if there’s a need to do so.

Price: Subscriptions for Backsty start at $3.70 per month.

Features:

• Automatic backup to a secure cloud
• Ability to restore previous version
• Safeguard against system failure or suspensions
• Human error protection – One-click site restoration
• Keep up back copies close by
• Peace of mind and flexible control

Open Backsty

Multiple Etsy Shops: Final Word

So that’s all folks!

Managing multiple Etsy shops becomes much easier with these awesome tools by your side!

They help you see how well your shops are doing and give you smart ideas to boost your profits even more!

Remember, having more shops means you can show different things to more people. It’s like having more cool stores to share your creativity with everyone.

So, don’t worry about the challenges. You can handle it like a pro!