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WooCommerce Export Products – Top 3 Plugins & 5 Real-life Benefits of Exporting Products from Your WooCommerce Store

Quick and easy ways to export products from your WooCommerce stores. Discover the top 3 plugins and 5 ways you can use WooCommerce export products like a pro.

Last updated on August 12, 2021

Exporting a CSV is one of the key activities for any store owner. He might need to export a CSV of his products, orders, customers or transactions to carry out tasks like accounting, analyzing and a lot more.

In this article, I will be covering product export for your WooCommerce website. So let’s get started:

Why do you need to export products from your WooCommerce store?

WooCommerce export products is something a WooCommerce store owner might need to do in a couple of cases; like-

1. Taking a backup
2. Migrating his website
3. Shifting his service provider
4. Analysing products

The good news is, native Woocommerce allows you to export products internally. You don’t need to use a service or add a plugin to do this.

You can read the step-by-step here – ‘How to export products from your WooCommerce store?

But, everything isn’t as rosy…

Though exporting products is available internally within WooCommerce it has some drawbacks.

Limitations of native WooCommerce product export

1. It only allows to export CSV files
2. It doesn’t have flexible settings
3. Not suitable for product analysis

Top 3 WooCommerce product export plugins

In order to combat the above limitations of the native WooCommerce product export, we have handpicked 3 export plugins. Take a look at them one by one –

WooCommerce import export

This is a product import export plugin for WooCommerce. It supports all product types. It has flexible settings and exports products as CSV as well as XML.

WooCommerce-Import-Export

Features:

  • Export to or import products from csv/xml
  • Scheduled import or export using multiple ftp/url
  • Supports multiple product types
  • Compatible with major 3rd-party plugins
  • Simple ajax interface and flexible api
  • Several filter options for custom import/export
  • Detailed History, Debug logs, Cron Schedules
  • Effortless to&fro migration
  • Provision for bulk edit

Pros:

  • Easy to use
  • Effective technical support
  • Value for money
  • Flexibility

Cons:

  • CSV does not support
  • Not importing vendors WCFM

WooCommerce import export

WP all import

Contrary to the name, this plugin provides both product import export for WooCommerce. It has a drag and drop functionality and it supports CSV as well as XML exports.

WP-All-Import

Features:

  • Simple interface & flexible api
  • Powerful scheduling options
  • Supports very large files, and any file structure
  • Use any xml, csv, or excel file
  • Compatible with custom plugin and theme fields
  • Images, categories, WooCommerce, ACF, etc.

Pros:

  • Automatic, scheduled import updates with cron
  • Import images from anywhere
  • Import to plugin & theme custom fields
  • Fully documented api and action reference

Cons:

  • Problems with import files
  • Common server configuration issues
  • Maximum upload file size (PHP)
  • Memory limit (PHP)
  • Maximum post size (PHP)

WP All Import

Putler

This plugin provides much more than product exports. It helps analyze your store and provides you with reports and personalized tips. Putler helps export all types of products. It also has multiple filters which help you dig deep into data and export whatever data you want to view be it Products, Customers, Sales, Orders.


Features:

  • Most accurate reporting
  • Apt for eCommerce, subscriptions, memberships businesses
  • Multi-store reporting
  • CSV exports
  • Search, filter, segment and drill-down
  • Customer intelligence and automatic customer segmentation

Pros:

  • Ease of use
  • Best customer support
  • Provides multiple features and not just export
  • Value for money

Cons:

  • Alerts and report templates are lacking.
  • Only csv exports

5 Real life benefits of exporting products

Now that you know how to tackle the native limitation of WooCommerce product export, let’s find out how you could benefit from exporting products from your WooCommerce stores.

Before I start, I’d like to dispense a myth. Most store owners think product export is only useful while migrating your store or raking backups. But in reality, there are 5 everyday use cases that can be achieved by exporting products smartly (using filters).

NOTE: Default WooCommerce Product export + the other WooCommerce export plugins don’t provide smart filters to export products. Putler is one such WooCommerce export tool that provides you with smart filters which help you export products based on a number of criteria.

Export products based on customers

Exporting products based on the number of customers will help you assess the popularity of your products.

Actionable tips:

For products having majority customers:
1. Make a list of such products
2. Understand what works for these products – Is it the pricing, feature set, lack of competitors, bigger need etc
3. Based on your findings, apply it for the products with minimum customers.

For products having few customers:
1. Spot these products
2. Evaluate what’s not working – More competitors? No need? High pricing?
3. Either change pricing
4. Bundle these products with the best sellers to sell more quantities of these.

Export products on quantity sold

Again this is similar to exporting products based on the number of customers. Putler allows you to export products based on the quantity sold. You can adjust the period you want to export the products for.

For example: If you want to analyze last month’s performance, adjust the date range to last month and then click on the product segment you wish to export. Say you want to export products that sold more than 100 quantities or you wish to export products that sold lesser than 10 quantities.

Actionable tip: Based on the quantity sold you can take marketing decisions like creating bundles, changing pricing, estimating inventory.

Export products on price

Suppose you have a multi-store product, it might get difficult for you to track the different price ranges your products fall in. Putler automatically processes all your products and places them in different price ranges. You can then select whichever price range you want and check which products fall in that price range.

Actionable tip: Once you filter products based on the price range, you can check out the metrics like ‘Fastest moving product’ and ‘Slowest moving product’ in that price range and take actions like bundling the slowest moving product with the fastest moving product and then viewing if revenue grows further.

Export products on variations

Using Putler you can export products based on the variation as well. Simply select the variation you wish to export and Putler will pull up all the products that have that variation. You can then export the complete CSV of all the products that have that variation and use it for inventory/accounting purposes.

Actionable tip: Once you filter products based on variations, you will understand which variations sell well and which don’t. You can use this key piece of information while predicting inventory.

Export products on refund %

Another important use case is evaluating products based on their refund percentages. Putler divides refunds into various percentages and distributes your products based on the actual refunds processed in the selected date range.

Actionable tip: If you want to analyse the refund history of your store in the last quarter, adjust the date range to last 3 months and check the refund % filter. Check which products were not refunded, which have a 5% refund, which are above 10% so on and so forth.

Based on this evaluation, take strategic marketing decisions of collecting feedback, improving the product, changing pricing etc.

Your turn

So that was it, our top 3 plugins for exporting products from your WooCommerce stores. Along with 5 ways you can benefit from WooCommerce product export. Do try these strategies out. We are eager to hear the results.

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