10 Best Amazon Analytics Tools for Sellers in 2026

Selling on Amazon without clear analytics is like driving with your eyes half closed. You might make sales, but you won’t know what’s actually working, what’s hurting your margins, or where you’re losing money.

In this guide you will see which tools are best for profit tracking, keyword research, PPC optimization, competitor monitoring, and multi store reporting, so you can confidently pick the one that fits your business stage and budget.

Why do you need Amazon Analytics Tools?

If your Amazon store has more than two or three products, investing in one of these analytical tools is essential.

Manually analyzing a few products is still possible. But, if the number of products that you sell on Amazon is more than two or three, it becomes difficult to handle the analytics yourself.

Adding one or more analytics tools to analyze your Amazon business will help you make quicker and more profitable decisions in the long run.

Once you have analytics in place, implement strategies to increase sales on Amazon marketplace based on your data insights.

Best Amazon Analytics Tools for Sellers (Compared by Use Case & Budget)

There are many tools available, but we have narrowed this list down to the most reliable Amazon analytics tools based on real seller use cases.

AMZ Tracker — Best for keyword tracking + review monitoring

AMZ Tracker is an Amazon analytics tool that helps you enhance your product listing and boost performance on the platform. It is a comprehensive solution that helps you track keywords, analyze competitors, and monitor reviews.

Features:

• Keyword tracking: It helps sellers monitor their keyword performance and then adjust strategies to improve visibility.
• Competitor analysis: Provides insights into competitors’ product ranking and strategies so that you can optimize yours
• Review alerts: It sends you alerts for every review and feedback so that you can manage and reply to them in time
• Sales tracking: This allows you to track sales trends and performance over time to make informed decisions
• PPC optimization: Another highlight of his analytics tool is PPC optimization. It helps you analyze your payment-per-click campaigns and suggest improvements to enhance ad performance.

Pros:

• Allows you to discover and track keywords
• Easy to use
• Increase sales
• Shows you how to optimize your listings
• Helps you get more reviews

Cons:

• Interface can be complex
• Tracking data may have delays
• Some features can be unlocked only on high plans

Customer Reviews

AMZ Tracker has an overall rating of 2.1/5 stars on Capterra.

Customer feedback is largely mixed to negative. While some users find the tool useful for basic keyword tracking and product research, many report concerns around usability, value for money, and customer support experience.

👉 Read more reviews on Capterra

Pricing: $50/Month

Open AMZ Tracker

Helium 10 — Best all-in-one Amazon seller suite

Helium 10 is widely considered the industry standard for Amazon seller tools. It offers over 30 tools covering product research, keyword tracking, listing optimization, and financial analytics in one comprehensive suite.

Features:

• Profits dashboard: Track revenue, expenses, and net profit across multiple marketplaces with automatic fee calculations.
• Market tracker: Monitor your market share and track competitor movements over time.
• Keyword tracker: Track your organic and sponsored rankings for target keywords.
• Cerebro: Reverse ASIN lookup to discover competitor keyword strategies.
• Black box: Product research database with advanced filtering options.
• Inventory management: Forecasting and restock alerts to prevent stockouts.
• Listing builder: AI-powered tool to create optimized product listings.

Pros:

• A comprehensive all-in-one platform covering nearly every seller’s need
• Robust free tier allows testing most tools before committing
• Chrome extension provides instant data while browsing Amazon
• Large community and extensive training resources
• Accurate profit calculations, including all Amazon fees

Cons:

• Steep learning curve due to the number of tools available
• Higher price point than specialized single-purpose tools
• Some advanced features are only available on top-tier plans
• It can feel overwhelming for new sellers at first

Customer Reviews

Helium 10 has an overall rating of 4.2/5 stars on Capterra.

Customers appreciate its powerful all-in-one toolset for keyword research, product tracking, and listing optimization. However, some users mention that the platform can have a learning curve and may feel overwhelming due to the number of features.

👉 Read more reviews on Capterra

Pricing: $99/month

Open Helium 10

Putler — Best for multi-store & revenue analytics

Putler is a robust analytics and insight tool for Amazon. It lets you pull data from one or multiple Amazon stores into one place. And show you detailed reports on Products, Customers, Orders, and Subscriptions.

Along with reports, Putler also provides marketing tools like forecasting, goal tracking, segmentation, filtering, performance comparison, and a lot more.

Features:

• Advanced Sales Analytics: Putler provides detailed reports on sales performance, revenue, and profitability. So you can track sales trends across different product categories and identify peak periods. It also helps in adjusting inventory and marketing strategies accordingly.
• Customer Insights: It offers in-depth analytics on customer behavior, including purchase history, lifetime value, and engagement patterns. You can further segment your customers into various groups to tailor marketing campaigns and your approach towards them.
• Inventory Management: Though Putler doesn’t help manage inventory levels directly, it helps you monitor your product performance so you can identify your best-selling products and ensure they are never out of stock.
• Pricing Strategies: Putler can also help you to modify your pricing strategy. You can use Putler’s dashboards, specifically Sales and Customer dashboards, to analyze your sales and customer activity and tailor your pricing based on customer responses and market dynamics.
• Sales Forecasting: Putler also helps you accurately predict your future sales performance. It uses its advanced analytics capabilities to provide accurate reports.
• Multi-Channel Integration: Putler offers multi-channel integration which means you can integrate it with various eCommerce platforms, shopping carts, payment gateways, and other platforms to get a unified view of data across different sales channels. For example, if you sell both on an Amazon store and a Shopify store, you can get consolidated data from both platforms in Putler. And can make better and informed decisions.
• Sales heatmap: Putler also helps you identify the best time to set a new product listing or offer discounts.

Pros:

• Useful for reporting across multiple Amazon accounts.
• Provide detailed reports and key metrics.
• Provide actionable insights to grow sales.
• Helps spot trends and figure out opportunities.

Cons:

• No inventory reports
• No mobile app

Customer Reviews

Putler has an overall rating of 4.8/5 stars on Capterra.

Customers consistently highlight its ease of use, cost-effectiveness, and the responsive, helpful support team. Many also appreciate the ability to track and analyze data from multiple platforms in one place.

👉 Read more reviews on Capterra

Pricing:

• Starter plan – $20/mo
• Growth plan – starts at $50/mo

Try Putler for free

Sellerboard — Best for profit + inventory tracking

Sellerboard is a profitability analytics and stock management software for Amazon sellers. It provides a live profit report, sends restock alerts, automates follow-up message campaigns, finds reimbursements for FBA errors (including lost and damaged stock), identifies PPC optimizations, and sends listing change alerts.

Features:

• Profit tracking: Monitor your real-time financial performance with this tool.
• Sales analytics: Get detailed reports on revenue, sales trends, and performance metrics.
• Expense management: Track and categorize expenses to help you manage costs and maximize your profitability.
• Inventory management: It offers inventory levels and turnover rates so that you can maintain optimal inventory.
• PPC analytics: Analyze your PPC campaign performances and get insights to improve your ROI.

Pros:

• Listing change alerts
• Inventory management
• PPC optimization
• Users & rights management
• Refunds for lost inventory
• Additional seller accounts
• Monitoring of your fixed costs and other expenses
• Negative seller feedback More events
• Restock and reorder alerts
• “Request a review” automation and email follow-up campaigns

Cons:

• Managing users’ access rights by account is not available in the standard plan
• More pricing options needed for small sellers
• Limited integrations

Customer Reviews

Sellerboard has an overall rating of 4.9/5 stars on Capterra.

Customers highly appreciate its accurate profit tracking, detailed financial insights, and ease of use. Many users also highlight its affordability and responsive support, making it a reliable choice for Amazon sellers looking to monitor performance and profitability in one place.

👉 Read more reviews on Capterra

Pricing: $15/month.

Open SellerBoard

Jungle Scout — Best for product research

Jungle Scout is a comprehensive Amazon research tool that helps you analyze and streamline your Amazon journey. It helps you sort through that long list in order and discover which Amazon products will be the most profitable.

Features:

• Product research: You can use this tool to identify profitable product opportunities using metrics like sales estimates, competition levels, and market trends.
• Keyword research: It helps you find the best keywords based on their search volume and competition.
• Sales analytics: It tracks your sales performance and provides detailed reports on revenue, product, and other related key metrics.
• Supplier data-based: You can also connect with verified suppliers and manufacturers to simplify your sourcing process
• Listing optimization: It helps you optimize your product listing by providing keyword suggestions and competitor analysis.

Pros:

• Easy to use
• Access to the supplier’s database
• Affordable
• All-in-one of every tool you need to grow or kick-start a business.

Cons:

• It can be expensive
• No mobile app
• There can be delays and discrepancies

Customer Reviews

Jungle Scout has an overall rating of 4.7/5 stars on Capterra.

Customers appreciate its powerful product research capabilities, ease of use, and reliable data for identifying profitable opportunities. Many users also highlight its helpful customer support and comprehensive feature set, though some mention that pricing can be on the higher side.

👉 Read more reviews on Capterra

Pricing: $29/month

Open Jungle Scout

SellerApp — Best for PPC + keyword insights

SellerApp combines a range of capabilities to help you supercharge your Amazon business. Whether you’re looking to take your marketing efforts to the next level or keep an eye on your sales performance, SellerApp is an ideal analytics tool to use.

Features:

• Product research: It helps you to identify profitable products by analyzing sales data and market trends.
• Keyword research: It provides detailed keyword analytics to optimize your product listings and search visibility.
• Sales tracking: Monitor sales performance with real-time data and performance metrics.
• PPC management: It also helps to analyze and optimize PPC campaigns and enhance your ROI.
• Competitor analysis: It also offers insights into competitors’ strategies and performance.

Pros:

• Precise insights with actionable tips
• Excellent video knowledge base to help you get started.
• All-in-one tool, suitable for beginners and experienced sellers alike.
• Amazing customer service that connects with their users on a personal level.
• Manage your seller account with the help of some of the best professionals in the business.

Cons:

• Product sourcing limited to Alibaba.com suppliers.
• Requires a credit card for the free trial.
• Somewhat expensive once you begin accessing advanced options.
• Some features require an advanced understanding of how Amazon sales work.

Customer Reviews

SellerApp currently has no user ratings on Capterra (0 reviews).

Since there are no verified user reviews yet, there isn’t enough public feedback available to assess customer satisfaction or overall user experience on Capterra.

👉 Read more details on Capterra

Pricing: $99/month

Open SellerApp

Accelerlist — Best for fast bulk listing

Accelerlist is an Amazon solution that includes fast product listing tools, automated COGS/cash flow trackers, and inventory health analytics. It also offers a cloud-based Amаzоn bulk lіѕtіng tool that is compatible with аnу browser. Track every buy cost on your items in real-time, so you have the big picture of your cash flow. Check your sales ranks and income analytics as well.

Features:

• Fast product listing: It enables bulk listing of products so that you can streamline tools for quick product entry
• Automated cash flow tracking: It monitors and calculates the cost of goods sold and your cash flow in real-time.
• Inventory health analytics: It also provides insights into inventory levels so that you can manage optimal stock management.
• Sales rank and income analytics: It helps in tracking sales performance and income metrics to help with strategic planning.
• Cloud-based platform: It allows you to access information on any device for complete flexibility and convenience.

Pros:

• Accelerlist is 36% less expensive.
• List more products per hour with Accelerlist.
• Accelerlist lets you set default conditions and condition notes.
• Accelerlist shows you the Keepa graph on the listing page.
• Live chat support.

Cons:

• Not optimized for mobile devices
• No Tech Support

Pricing: $39.98/month

Open Accelerlist

DataHawk — Best for brand & agency analytics

DataHawk is an eCommerce Analytics & Optimization Platform that helps brands, resellers, and agencies increase sales, optimize margins, and increase productivity when selling on Amazon and Walmart.

Features:

• Sales analytics: It provides detailed insights into sales performance and helps you identify ongoing trends and opportunities.
• Margin optimization: It helps you improve your product margins by optimizing pricing strategies.
• Product and market research: It offers in-depth product research and market analysis to help you make informed decisions.
• Competitor tracking: It also helps you monitor your competitors’ performance and their strategies so that you can always remain competitive by optimizing your own strategy.
• Performance dashboard: It provides a customizable dashboard so that you can track metrics and performance indicators that matter most to you.

Pros:

• Automate PDP tracking
• Quickly assess the SEO performance
• Unique data aggregator & essential for tracking product metrics
• Monitoring organic Ranking
• Easy to use and get key information
• Bulk actions and data for all listings

Cons:

• The research function is very general
• Price, expensive
• A low number of tracked keywords limits the insights

Customer Reviews

DataHawk has an overall rating of 4.5/5 stars on Capterra.

Customers appreciate its clean interface, ease of use, and helpful customer support. Many users find it useful for tracking and analyzing ecommerce performance, though some mention that the feature set is still evolving and may feel limited in certain areas.

👉 Read more reviews on Capterra

Pricing: Price provided on request

Open DataHawk

PriceBlink — Best for competitor price checks

PriceBlink is a web browser price comparison add-on that displays a banner at the top of the webpage a user is viewing once it has searched for a better price to indicate whether a better price is available, as well as which other websites are selling the same product.

Features:

• Price comparison: It provides you with alerts whenever there is a better price available for the product you are viewing. This helps you to track your competitor’s pricing and adjust your own strategy to remain competitive.
• Product availability: It also tells you what other websites are offering the same products and their price. It helps you understand the niche you are working in and optimize your pricing strategy.
• Historical pricing data: It provides insights into historical pricing trends of products so that you can analyze past price fluctuations and make better decisions.

Pros:

• Silently works in the background
• Pops up only when needed

Cons:

• Works best with products found in multiple stores

Pricing: Free

Open PriceBlink

Trendle Analytics — Best for A/B testing + optimization

Trendle Analytics has a complete line-up of Amazon sellers’ essential tools for business operations.

Features:

• Account integration: It combines all your Seller Central accounts in one place.
• Sales analytics: It provides detailed reports on sales performance, revenue trends, and profitability
• Inventory management: It also helps you to track inventory levels, turnover rates and manage stock alerts.
• Expense tracking: You can use this feature to monitor and categorize expenses and manage costs to maximize profitability
• Performance metrics: It offers insights into key performance metrics to track your business growth and make strategic decisions.

Pros:

• Increase organic ranking for your listings.
• Automatic Testing of Every Element
• Combine all the accounts of the Seller Central
• Automatically optimize your campaigns
• Maximize your profitability.
• Trendle Analytics has recovered over half a million dollars from FBA sellers on Amazon.
• Run at least 50 tests at the same time and optimize it well.

Cons:

• In a Starter plan, you can test only 100 keywords at a time.
• If you want to run more than 50 tests at the same time, then it is not possible in this application
• Integration setup can be a little complex

Pricing:

• $10 for new sellers
• $50 for Starter package
• $250 for Pro package

Open Trendle Analytics

Comparison Table

How to choose the best Amazon analytics tool for your business?

Choosing the right Amazon analytics tool depends on your specific business needs, size, and growth stage. Here is a framework to guide your decision.

Step 1: Define your primary need

Different tools excel in different areas.

• Profitability tracking: SellerBoard, Helium 10 Profits, Putler
• Product research: Jungle Scout, Helium 10, SellerApp
• Keyword research and tracking: Helium 10, Jungle Scout, AMZ Tracker
• Multi-channel consolidation: Putler (strongest for this use case)
• PPC optimization: Helium 10, SellerApp, SellerBoard
• Inventory management: SellerBoard, Jungle Scout, Trendle Analytics
• Price monitoring: PriceBlink, DataHawk

Step 2: Consider your business size

• New sellers (under $10K/month): Start with Amazon’s free tools plus one affordable option like SellerBoard ($19/month) or Helium 10’s free tier.
• Growing sellers ($10K to $100K/month): Invest in a comprehensive tool like Helium 10 or Jungle Scout, plus Putler for multi-channel analytics if selling on multiple platforms.
• Established sellers ($100K+/month): Consider enterprise solutions like DataHawk or Intentwise for advanced analytics, or combine specialized tools for each function.

Step 3: Evaluate multi-channel needs

If you sell on platforms beyond Amazon (Shopify, eBay, WooCommerce), prioritize tools with multi-channel integration.

• Putler: Strongest multi-channel consolidation with 17+ integrations.
• Helium 10: Primarily Amazon-focused with limited multi-channel support.
• SellerApp: Amazon-focused but expanding integrations.

Step 4: Test before committing

Most tools offer free trials or free tiers.

• Putler: 14-day free trial
• Helium 10: Free tier with limited usage
• Jungle Scout: 7-day money-back guarantee
• SellerBoard: Free trial available
• SellerApp: Free tier available

If you sell on multiple platforms, understanding Amazon vs Shopify differences helps you choose tools that support both.

Your choice

There’s no single “best” Amazon analytics tool for everyone. The right choice depends on what you want to improve first — profits, product research, PPC performance, or multi-store reporting.

• If you want one powerful suite, Helium 10 covers most seller needs.
• If your focus is clean profit tracking and reimbursements, SellerBoard is simple and effective.
• If you sell across platforms and want deeper revenue insights, Putler gives you a unified view of your business.

Start with one tool that matches your biggest bottleneck today. You can always add a second tool later once your Amazon operation scales.

FAQs

How do I choose the right tool for my Amazon business?
The first step in choosing the right tool is specifying your needs. What are you looking for in a tool? It is multi-channel integration, profitability tracking, product research, or price comparison. Now choose a tool that offers the features that resonate with your business needs and goals.

Can I use multiple tools simultaneously?
Yes, you can definitely get a combination of tools to leverage their unique strengths. For example, you can use Putler for comprehensive analytics and SellerBoard for profitability and inventory management.

Are there any free trials available?
Many tools mentioned in the list offer free trials. For example, Putler, SellerApp, and DataHawk. This helps you get a brief idea of how a product works and then you can commit to a paid plan.

Can I integrate these analytics tools with other eCommerce platforms?
Yes, many tools mentioned in this list are not just Amazon analytics tools, but also comprehensive tools. For example, Putler. You can use it to manage your entire online store, including different shopping carts and eCommerce stores.

How do I measure the ROI of using an analytic tool?
To track the ROI of an analytics tool, you have to understand what impact a certain tool is bringing to your organization. You can also track metrics like sales growth, cost savings, etc.