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WooCommerce Analytics: Complete Guide To Successful WooCommerce Reporting

The complete guide on Woocommerce analytics is here.Learn about inbuilt WooCommerce reports, Google Analytics plugin for WooCommerce and reporting tools.


Last updated on March 23, 2022

WooCommerce is a WordPress plugin which can turn your website into an eCommerce site within a few clicks. A holy grail for aspiring ecommerce entrepreneurs, this plugin has the capability to provide basic ecommerce functions.

You can use WooCommerce to start your own online selling platform, but that’s not the end of it. A successful ecommerce platform requires successful data analytics to monitor its performance.

To make the most of WooCommerce, there are a plethora of WooCommerce analytics tools available out there, but one tool that you can’t afford to miss out on is Google Analytics.

Why you need Google Analytics for WooCommerce store?

Won’t it be great if you can learn little details about your audience? For example

  • What do they like?
  • What products are they keen about?
  • Where do they come from?
  • How many times do they visit your online store?

Google Analytics will give you answers to these questions. Using WooCommerce Google Analytics you can learn about your audience and analyze their activity. This will help you to create marketing campaigns, customizable communication for a target audience and give you insights as to what works for you and what doesn’t so that you can direct your budget in the right places.

A common cycle that ecommerce entrepreneurs follow for analytics is:

  1. Setting a goal
  2. Collecting data via analytic tools
  3. Forming and implementing strategies based on the data
  4. Tracking performance through metrics
  5. Detecting areas that can be improved and optimized
  6. Making changes to your strategy and repeat

Google Analytics is the most used platform for analytics because it’s comprehensive, easy to use and it’s free.

How to set up Google Analytics for my WooCommerce store?

Setting up WooCommerce Google Analytics for advanced WooCoomerce reporting is quite simple.
Here is a step by step guide.

Step 1: Create a Google Analytics Account by using a Gmail ID.

Step 2: You will now need to purchase the ‘Google Analytics Pro’ plugin for integration. We would highly recommend the Pro version since it has more detailed reporting features than the free one. Nonetheless, if you wish to use the free one then you can do so.

Step 3: Once purchased or downloaded, you will now need to upload the plugin on WordPress. Open WordPress> Go to Plugins> Add new> Click on Activate.

Step 4: It’s time to connect your website to GA. Go to WooCommerce> Settings> Integrations and go to ‘Google Analytics Pro’ section.


Once here, check the box named ‘Enable Google Analytics Tracking’ and then authenticate your connection by clicking on ‘Authenticate with your Google Account’, authenticate your account which is set up with GA.

Step 5: GA has in-built settings for analysing and reporting. If you wish, then you can customize your setting as per the events. Don’t forget to turn on ‘Checkout Behaviour Analytics’ which allows you to track how your users move through checkout from one step to another. You can customize your steps by going to E-Commerce Settings> Click on ‘Enable Enhanced Reporting’ then you can either add or delete steps which are relevant to your business and then click on ‘Submit’

Save all your settings and you’re done!

Don’t forget in-built WooCommerce reports in the process

WooCommerce Google Analytics reports are quite helpful, however for added advantage, you can also keep an eye on in-built WooCommerce analytics dashboard. Yes, WooCommerce has in-built WooCommerce reporting where they provide you with the following reports:

WooCommerce Order Reports

Traditional WooCommerce reporting will give you insights on your store’s orders and sales which you can custom based on date, last 7 days, months, year or a custom date range.

WooCommerce customer reports

This report will show you the details of registered users and guests that visited your website.

WooCommerce stock reports

Stock indicates if your inventory is full or empty. It’ll give you updates on the number of stock sold.

WooCommerce taxes reports

This report shows you ‘Taxes by Code’ (based on state) and ‘Taxes by Date’ which you can filter based on need.

Limitations of inbuilt WooCommerce analytics + Google Analytics

Now both these reports – Google analytics reports and WooCommerce reports are great, but they don’t provide you with in-depth details, insights related to your WooCommerce store.
In a nutshell, some limitations include:

  • Overwhelming data
  • Confusing metrics
  • No advanced reporting
  • No insights
  • Handling multiple stores is impossible

Therefore, as WooCommerce store owner, its easy to get overwhelmed with data, hence you need concrete insights about your ecommerce business in order to develop it further.

And that’s where Putler comes in. It combines the goodness of both WooCommerce Analytics as well as Google analytics minus the setup hassle. it also provides in-depth data and insights that help you grow your store the right way.

Interesting right? Let’s dig deeper-

All in one WooCommerce analytics and Google Analytics reporting solution: Putler

Putler is a comprehensive data collecting, filtering and reporting tool which understands data on your behalf and converts it into actionable insights in the form of charts and graphs for easy understanding.

For a WooCommerce store owner who wishes to make instant sense of his data and get insights, Putler is perfect.
Also it doesn’t comes with elaborate setup instructions. Here’s how simple integrating your WooCommerce store + Google analytics is with Putler:

Steps to connect your WooCommerce store to Putler

  • Log in to Putler
  • Click on settings
  • Click on WooCommerce > Fill your WooCommerce store URL
  • Log in to your WooCommerce store
  • It will automatically install WooCommerce – Putler connector plugin on your WooCommerce site via FTP

Steps to connect your Google analytics to Putler

  • Log in to Putler
  • Click on settings
  • Click on Google Analytics and connect your Google
  • It will open up a window and ask you to sign in to your Google Analytics account
  • Once signed in, it will ask you to ‘Allow’ Putler access your analytics data
  • Select the views you want to connect within Putler
  • Hit save. Your Google Analytics data source is now connected to Putler.

Integrating both WooCommerce + Google Analytics should take less than a few minutes. It is that simple!

Once integrated, Putler will automatically pull in data and show you in-depth reports on products, sales, customers, website audience and a lot more…

What features does Putler provide that WooCommerce Analytics + Google Analytics lack?

With Putler you get in-depth WooCommerce sales reports, product reports, customers reports, subscription reports, actionable insights and important metrics.

Continue reading to know what additional features Putler provides:

Customer history

Customer history

Putler gives you an overall report on a customer’s history. From customer’s activities to his purchasing habits. As an ecommerce firm, you and your team can use this feature to target specific customers through customized communication. This will play an important role in your customer’s journey.

Customer segmentation

Putler's RFM Chart
Customer segmentation

This report will give you an in-depth understanding of your customer’s activity based on recency, frequency and monetary behaviour with other stats like a visitation, purchases, location etc. With the help of this metric, you can form multiple target audiences like loyal customers, champions, hibernating customers location-based etc. Having numerous target audiences can assist in niche targeting.

SaaS Metrics

Putler's full blown subscription dashboard
SaaS Metrics

Since Putler is a Saas product, you get the benefits of additional Saas metrics like

  • Customer Lifetime Value
  • MRR
  • ARR
  • Churn

These metrics portray an overall value of your business and customers and it helps you to define and direct a set budget in areas of need.


Putler’s Forecasting

How good would it be if you have assistance to predict your future? Putler has an in-built feature that forecasts your sales based on past and present sales activities. Through this metric, you can set growth targets and sales goals for your employees. Not only will it give you a forecast, but also help you and your team stay on track.

Multi-store reporting

Multi-store reporting

If you’re a businessman/ businesswoman that runs more than one online store, then you probably need an all-in-one dashboard which can detail all your store activities in one place. To help you balance all your businesses, Putler has a multi-store reporting dashboard where you can get data on an individual or all of your stores in a few clicks.



When you’re presented with endless data, it might get confusing to keep a track. Therefore, with Putler, you can filter data points like date, time, visit, location, customers etc. Filtering is easy and comes handy when you have to make quick decisions.

A lot of analytics tools in the market will provide you with various WooCommerce metrics hence, you can read more on alternatives to Google Analytics Pro and In-built WooCommerce Reports here.

Over to you

Although there are endless advanced WooCommerce reporting tools, each tool has its own advantages and disadvantages. We created Putler with the sole aim to close the gap between analytics and insights in order to give way to easy decision making for your ecommerce business.

Once you set up your store in Putler and integrate it with Google Analytics, then you need not worry about anything. Putler, as a one-stop solution, will handle everything for you.

Try Putler Today!

Try Putler – It’s FREE
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