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WooCommerce Reports: A Detailed Guide

Last updated on April 1, 2021

E-commerce business is a complex conundrum of heavy data, analytics and accounting. An operation heavy business like this requires simple plugins that can assist it in day to day management. Hence, plugins like WooCommerce have been booming for a while.

What is WooCommerce Reporting?

WooCommerce is an analytical plugin that simplifies your data to make analysis easier. This report provides coherent data in the form of graphs and charts which helps users view their stocks, revenue, customers etc. The time-frame of data can be customized to get monthly, weekly or daily data.

Native or Core WooCommerce Reports?

Native WooCommerce reports are sectioned to make your life easier. Some of the reports that come to mind are:

WooCommerce Order Reports

Orders section lets you view net and gross sales volumes along with totals, top freebies, top earners, product downloads etc. Some sub section under Orders include:

  • Sales by date- Provides sales data basis last year, last month, this month, last 7 days and custom date range
  • Sales by category- Sales numbers can be viewed by categories
  • Sales by product- Gives you a report similar to sales by date but it’ll be customized basis product
  • Coupons by date – Shows discounts in total and number of coupons used. The coupons can be filtered basis the requirement
  • Customer downloads- Downloads are tracked and logged as per a unique customer ID. This report details the customer activity using their IP address

WooCommerce Customer Reports

This gives an overview of the Customer V/S Guest report.

The report can be filtered on the basis of date and time. Apart from this, you will get an idea of the number of new customers along with returning customers.

WooCommerce Stock Reports

Stock report is quite literally your stock summary. It shows low stock, out of stock items and quantity of stocks.

It’s a great way to analyse your inventory and pre-plan.

WooCommerce Taxes Report

This report allows you to view ‘Taxes by Code’ (basis your state) and ‘Taxes by Date’. You can filter the details through custom time

Taxes By code
Taxes By code
Taxes by date
Taxes by date

WooCommerce reports are great. However, there are two major disadvantages of WooCommerce’s in-house reporting that needs to be analysed.

Limitations of WooCommerce Reporting

No Advanced WooCommerce reports

Many WooCommerce plugins provide only basic reporting. They may not provide you the numbers that you are looking for hence, advanced WooCommerce reports are not always provided.

Multi-store WooCommerce reports in single dashboard

Reporting on WooCommerce is mainly done for a single store on a single dashboard. This becomes tricky for those who manage multiple stores. You have to log in to individual stores to view reports from individual stores.

PLUS there is no way to see combined reports from all your stores.

Top WooCommerce Reporting Softwares

With growing tech, there are tons of options for eCommerce sites to opt for KPIs. While these options have great features, not every business will be able to benefit unless they find the perfect fit for themselves. Here’s a quick look at various tools

Features Putler Metorik Metrilo Advanced WooCommerce Reporting Enhanced Ecommerce Google
Sales Reports Yes Yes Yes Yes Yes
Customer Reports Yes Yes Yes Yes Yes
Order Reports Yes Yes Yes Yes Yes
Product Reports Yes Yes Yes Yes Yes
Subcription Reports Yes Yes No No No
Insight Reports Yes No No No No
Customer RFM Segmentation Yes No No No
Filtering Yes Yes Yes No
Export option Yes Yes Yes No
Multi-store Reporting Yes Yes No No
Price Starts at $29/month Starts at $50/month Starts at $119/month Starts at $39/month Free

As you can evidently see, there are some features lacking in some of the tools. But our team has been consistently working to bring a simple solution on the table in the form of Putler. It has all the features listed above and more.


Putler is a comprehensive, all-rounder eCommerce analytics tool. It has been created for the sole purpose of providing solutions for problems pertaining to eCommerce.

The tool provides a detailed analysis of your data and makes it comprehensible in the form of charts and graphs.

Putler’s reporting ability provides the above-mentioned features and more. It was made to understand data and give you insightful reports.

How to connect WooCommerce to Putler?

All you have to do is sign in to Putler, enter your WooCommerce URL by clicking on the WooCommerce icon and login to your WooCommerce account. The Putler plugin will be automatically installed to your WooCommerce site. That’s it.


Putler provides the following
WooCommerce reports:

  • Home Dashboard
    Provides an overview of your entire business by showcasing important performance indicators
  • Sales Dashboard
    All important KPI data is provided in this report like net sales, revenue, average sales etc.
  • Subscription Dashboard
    It’s a dashboard that gives you SaaS metrics like ARR, MRR, churn, LTV etc.
  • Product Dashboard
    It’s an in depth analysis of your products and their performances
  • Customer Dashboard
    This report provides more than customer insights, it allows you to get RFM segmentation of your customers which is a key index
  • Transactions Dashboard
    This feature is unique to Putler and Google Analytics only as it extracts important metrics from Google Analytics and displays it in Putler
  • Time Machine
    This dashboard allows a user to forecast monthly revenue and customers
  • Insights
    Putler was made to understand and analyse data, it keeps adding insightful reports to help you make better decisions.
    This dashboard provides two insight reports:
    1. Holiday Sales Insights
    2. Comparison Insights

Try Putler – It’s FREE


As WooCommerce reporting is quickly becoming an imperative part of eCommerce operations, more and more plugins are being developed to suit individual business needs.

Putler has more to offer when it comes to reporting for WooCommerce. It understands your business’s key data points and converts it into usable charts and graphs. It’s a plugin designed to help you understand your business scenario and assist you in making healthy business decisions.

If you’re not sure about Putler then go get a live demo before you make any decision.

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