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Best WooCommerce Reporting Plugins of 2021

Last updated on December 29, 2020

WooCommerce is definitely one of the most popular plugins to create an online business store. When you first start with creation of your business WordPress website, WooCommerce comes handy. As the conventional definition of WooCommerce designates it to be a WordPress plugin, it enables the creation of an eCommerce store. However, the features and functionality of the store extend beyond borders.

WooCommerce Reporting plugins

To everyone’s surprise, WooCommerce supports the integration of Google Analytics tools to assess and track the website speed and performance. As a matter of fact, the Google Analytics tool that gels with the WooCommerce store comes with a load of information helping store managers to enhance and optimize the store information.

WooCommerce – Google Analtyics Pros and Cons

As so it appears, the WooCommerce- Google Analtyics reporting tool:

  • Provides significant information about the traffic flow to the website. It also highlights the transition that takes place as the user moves from the site to the product page, the cart and the checkout.
  • Compares traffic across different products
  • Identify the channels that route traffic.

However, this isn’t enough to upscale the website performance and revenue. Even though Google Analytics does a lot for you, it certainly lacks few metric needed to track the website overall efficiency.

For instance, the in-house WooCommerce analytics and reporting features doesn’t render:

  • Customer-based information.
  • Retention rate of customers
  • Information about repeat visitors
  • Order refund tracking
  • Shopping behaviour trend of users

And this is not the end. There are more points, which can be added to the list. Though, you can definitely opt for the paid version, it is advocated that you integrate additional WooCommerce reporting plugins within your store to curb the limitations as posed by the above and enhance the site functionality.

Are you looking to set up a WooCommerce Reporting plugin for your website? But not sure which one to pick?

Don’t worry, we got you covered. This article outlines the top four analytical tool for WooCommerce. Walk down each of the descriptions and then make a pick.

 

WooCommerce Reporting Plugins
The Top Four

 


Putler

One of the most informational WooCommerce reporting plugin, Putler renders all that’s needed to know about the website performance.

woocommerce-reporting-plugin-putler

Features:

  • Instant Sharing: Want to share reports with your teams and management? Putler has an option of in-house sharing.
  • Regular Reports: Timely reports generated on a scheduled basis, Putler sends all reports directly to the admin.
  • Issue Refunds: Want to initiate refunds for payment gone wrong? Putler will be your guide.

Integrations:

Quick integration with PayPal, Shopify, Google Analytics, eBay, Braintree, and of course, WooCommerce.

Pricing Plans:

  • Starter:- For $29/month, connect 2 data sources, get 2 years historic data and process upto 300 orders monthly.
  • Growth:- For $79/month, connect upto 7 data sources, get 5 years historic data and process upto 3000 orders monthly
  • Scale:- For $249/month, connect upto 10 data sources, get 7 years historic data and process upto 10,000 orders monthly
  • Custom:- Have a bigger custom requirement? Reach out to the team. they will create a special plan suited to your needs and budget

Suited For:

  • Decision makers
  • Growth hackers

Advantages & Disadvantages

Without a doubt, Putler is excellent WooCommerce reporting plugin offering a range of benefits. From detailed reports on website performance to information on the customers buying behavior, it also enables segmenting them into 11 different categories. The only thing that might stop you from making a purchase is its price. If you are ready to invest a little more, Putler is the one for you.

Try Putler – It’s FREE

Metorik

The app-like WooCommerce analytics plugin, metorik is different from others on our list. If you aren’t in the mood of messing up with your dashboard, metorik is the best fit.

woocommerce-reporting-plugin-metorik

Features:

  • Quick Segmentation: Filtering users based on their buying behavior or the option of new and repeat customers.
  • Know What’s Selling: Wondering which product drives maximum money? Metorik generates reports exemplifying categories that sell more.
  • Simple Interface: Being an app, metorik will eliminate the need to run tests over the dashboard. It is pretty easy and you can generate reports in a matter of clicks.

Integrations:

Metorik integrates seamlessly with customer support platforms such as the help desk. It also integrates with email marketing tools for better marketing. (Slack, Zendesk, Goggle Ads, etc)

Pricing Plans:

  • Small: $50/month for 500 orders.
  • Medium: $100/month for 2500 orders.
  • Large: $250/month for 10,000 orders.
  • X-Large: $500/month for 25,000 orders.

Suited For:

The huge stores with heavy traffic and sale count. Metorik generates reports in a few clicks reducing wait time.

Advantages & Disadvantages

Having an easy to use interface, metorik can be used to manage orders effectively and doesn’t require much technical knowledge. Also, it is beneficial for the heavy sale stores as they don’t have to wait for reports. Since it bills you based on the number of orders, it might get costlier once you witness huge traffic.

Enhanced ECommerce Google Analytics

Planning to set up GA with enhanced eCommerce functionality? This is the one best for you.

woocommerce-google-analytics-integration

Features:

  • Track User Action: An excellent WooCommerce reporting plugin, this tool helps you to keep an eye on your user actions.
  • Enhanced Reporting: Enclose all of the major reports, starting with Sales and product, checkout behavior and the shopping behavior of the user.

Integrations

Enhanced ECommerce Google Analytics can seamlessly integrate with the WooCommerce store enabling you to track and assess the performance of your website.

Pricing Plans:

Free To Use

Suited For:

  • Website owners that are limited in budget
  • Beginners that are trying and testing their website.

Advantages & Disadvantages

The fact that this WooCommerce reporting plugin is freely available makes it the top choice of developers and website owners who have just started their online journey. However, the plugin is limited in features and doesn’t offer customization options.

Glew.io

Storehub of all information, you can make the most out of analytics reports by Glew.

woocommerce-reporting-plugin-glew

Features

  • Performance Reports: Get detailed information about your business KPIs to maximize profits.
  • Lapse Point Metrics: Know about your existing and active customers through automated calculations.
  • Orders or Reorders: Get to know what’s trending within your store to target your customers in a profitable way.

Integrations

ECommerce store integrations (ex: Shopify, 3dCart, Magneto, WooCommerce)
Google Analytics & Google AdWords

Pricing Plans:

Best Suited:

  • Growth hackers
  • ECommerce Store Managers
  • Marketers

Advantages & Disadvantages

Glew is a hub of information and exceptional WooCommerce analytics plugin. It helps segment customers, generate reports and market the product right to amplify the conversion rate. However, it is not suitable for startup users or the solopreneurs, given its big fat price rate.

Metrilo

It provides clients with all the sales insights. its precision makes this tool much more amazing. It analyzes data in real time and doesn’t count returned, canceled or fraudulent orders.

you can rearrange the dashboard to highlight most relevant details. The system measures individual product performance and also conducts in-depth retention and revenue analysis. Besides that, it also allows you to import all your order data and maintain a complete database of your customers.

Key Features:

  • Email marketing
  • Order management
  • Channel management
  • eCommerce analytics
  • Promotions management

Integrations

  • Back-end integration: Back-end integration is used to sync the order information.
  • Front-end integration: There’s a small JS library loaded online and the numerous events related to the user’s behavior is sent via it.

This way, the data is tracked by back- and front-end integrations both.

Price Plans

Small – $119/month

  • For a business with up to 10,000 visitors
  • eCRM
  • E-commerce analytics
  • Unlimited contacts, emails, team members

Medium – $299/month

  • For a business with up to 30,000 visitors
  • Email marketing
  • Everything in Small

Large – $499/month

  • For a business with up to 90,000 visitors
  • Everything in Medium

Enterprise – $699/month

  • For a business with 90,000+ visitors
  • Everything in Large

Advantage

  • Increase revenue and help in better understanding the customer experience.
  • Great way to look from where sales are coming.
  • Windows orientate 2000

Disadvantage

  • Is a breeze calculating the sent promotional emails and abandoning the cart emails.
  • Some critical features are not available.
  • The dashboard cannot be customized.

MonsterInsights

For your WordPress site MonsterInsights is the solution. It allows you to install Google analytics in WordPress itself and shows helpful reports in the WordPress dashboard of yours.

It adds “website stats dashboard” in your WordPress admin area showing your top traffic sources. It also shows the top ranking pages, articles, and more, for better understanding of user behavior and to grow your business.

Key Features:

  • Universal Tracking: Universal website tracking can be tracked across devices including campaigns with just a few clicks (without any code).
  • Google Analytics Dashboard: Inside your WordPress your website analytics report can be seen on the right dashboard with actionable insights.
  • Real-time Stats: Get real-time stats inside WordPress to see who’s online, what are they doing, and more.

Price Plan

  • Agency
    normally 799.00
    $399.50/ year
    Agency $399.50 (50%)*
  • Pro
    normally 399.00
    $199.50/ year
    Save $199.50 (50%)*
  • Plus
    normally 199.00
    $99.50/ year
    Save $99.50 (50%)*

Suited For

  • Publishers(Bloggers)
  • Business Websites
  • Agencies (Developers)
  • Store Owners(Ecommerce)

MonsterInsights Advantages

  • Easy Installation: it is non hectic and easy to setup
  • Customizing Options: every option is completely customizable to the needs of yours.
  • Friendly-Interface: everything is completed within the dashboard

Disadvantages

  • Limited Free Version: the free version is only limited to basic
  • The Price Tag: The premium version is quite expensive.

ExactMetrics

It is one of the Google Analytics plugins for WordPress. ExactMetrics makes it easy to understand all the insights and reports.

It includes enhanced link tracking, real-time reports, demographics reports, affiliate link tracking, and more.

Features:

  • Most Accurate Tracking: Properly setup powerful Google Analytics tracking features with just a few clicks.
  • Easy Analytics Dashboard: You are able to see your Google Analytics report inside the dashboard.
  • Real-time Stats: You can get real time insights regarding your website.

Pricing Plans:

  • Agency
    $399.50/ year
    normally 799.00
    $399.50 (50%) savings*
  • Pro
    $199.50/ year
    normally 399.00
    $199.50 (50%) savings*
  • Plus
    $99.50/ year
    normally 199.00
    $99.50 (50%) savings*
  • Need More Sites?
    $699.50/ year
    normally 1,399.00
    $699.50 (50%) savings*

Advantages

  • Setup Google Analytics on WordPress in few Minutes
  • eCommerce Data is simplified to assist you to Increase Sales

Disadvantages

  • Price
  • If you’re just starting, in that case I recommend the PLUS plan. Otherwise you might see other pocket-friendly ones listed above.

Reviews

At the time of transfer of ownership, there was a backlash, the new owners removed the “free option”.

Heap

Heap is a great website analytics tool that enables you to capture data for every click, pageview, swipe, change, and tap.

It includes advanced behavioral data that allows deep analysis of your website traffic.

For eCommerce websites, Heap offers conversion rate optimization, advanced attribution, faster reports, and much more.

Features:

  • Event Feed: Excellent client-side events will be there in the app’s Event Feed.
  • User Activity Streams: Use this feature to effectively diagnose any user’s usage.
  • Identity API: You can identify the users with a single line client-side Javascript.
  • Revamped Interface: Key features are more discoverable, also navigating through the dashboard is much intuitive.

Pricing Plans:

  • Team: Starting at $12,000/year
  • Business: Custom Pricing

Advantages

  • Heap has more flexibility than other tools as it allows you to create events in different ways.
  • Flexible account plans makes it simple to get started. It includes free and startup plans.
  • A live view lets you look at the events as they come in. They are filtered by your events of choice.

Disadvantages

  • Ad blockers and extensions can interrupt the tool.
  • Its UI is quite spartan-looking yet it’s generally well laid out.

StatCounter

it allows you to connect WordPress site owned by you to its service. It is a cloud-based website stats counter service that offers service of basic website statistics.

Features

  • Analyze the traffic trends over time.
  • Never miss any important visitor.
  • Track your paid traffic and detect click fraud.
  • Analyze the Google keyword data.

Pricing Plans:

  • BASIC: For hobbyist websites and blogs
    Price: FREE
  • PREMIUM: For professionals and business
    Price: $9

Advantages

  • Easy to use & install
  • Customized reporting for location & volume throughout
  • Can track real time custom activity

Disadvantages

  • Not enough to do advanced analytics like customer segmentation
  • It wasn’t very accurate when traffic on the website gets high
  • Interface isn’t as clear when compared to other tools

Conclusion

In the end, it is pretty much clear that using additional WooCommerce reporting plugins would help you accelerate sales and hit the success bar. Where enhanced eCommerce Google analytics is ideal when it comes to getting basic information, Metorik maps the usability needs and Glew works best as an eCommerce marketing tool. If you are planning to invest in software that can cater to all your website tracking and performance needs, Putler serves the purpose best.

Wondering why?

Try Putler Today!

Try Putler – It’s FREE

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