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9 Best WooCommerce Reporting and Analytics Plugins for Your Business (2024)

Looking for the best WooCommerce reporting plugin of this year? Here's a detailed list of the best WooCommerce reporting plugins to help you make the right decision.


Last updated on February 12, 2024

WooCommerce is one of the most preferred eCommerce platforms, globally. It is easy to use and provides store owners with tons of options when it comes to plugins.

But, with so many options available, it can be a bit overwhelming to choose the right plugin, whether it’s for order reports, customer segmentation, or cart recovery.

To make things easier, I’ll be jotting down a list of the best WooCommerce reporting plugins available today. This way, you can find the perfect fit without any hassle.

But first, let’s understand why would you require an additional reporting plugin for WooCommerce.

Why is WooCommerce reporting important?

WooCommerce, being a powerful eCommerce platform, generates a wealth of information about your business operations.

It provides invaluable insights that empower you to optimize and scale your online store effectively.

Let’s delve into the importance of WooCommerce reports for a better understanding.

  • Performance evaluation

    WooCommerce reporting allows you to assess the performance of your online store as a whole.

    Know what’s working by tracking key metrics such as sales, conversion rates, and customer behavior, and where to make necessary improvements.

    This helps you tweak your strategies and make smarter business decisions.

  • Customer insights

    Understanding your customers is important in building lasting relationships and getting repeat orders.

    WooCommerce reporting provides insights into customer demographics, purchasing patterns, and preferences.

    With this information, you can tailor your marketing efforts to create personalized experiences and implement loyalty programs, engaging and retaining your customer base.

  • Financial analysis

    Your online store’s financial health is a key aspect of business success.

    WooCommerce reporting tools offer in-depth financial analysis, allowing you to track revenue, expenses, and profitability.

    This is crucial for budgeting, forecasting, and making informed decisions that contribute to long-term sustainability.

  • Adaptation to trends

    eCommerce is dynamic, considering the constantly evolving trends and consumer behaviors.

    WooCommerce reporting enables you to stay ahead of the curve by identifying emerging trends and adapting your strategies accordingly.

    Whether it’s changes in product demand, seasonal variations, or shifts in marketing channels, staying informed allows you to proactively adjust your approach.

Harnessing the power of data-driven insights empowers you to make informed decisions. This enables optimizing processes, boosting the performance and profitability of your WooCommerce store.

Now let’s dig into the importance of having a WooCommerce reporting plugin.

Why do you need a WooCommerce reporting plugin?

A Woocommerce reporting and analytics plugin can help you track your online store’s performance, providing you with valuable insights to boost your revenue.

Here are some additional benefits of installing a WooCommerce reporting plugin on your store:

  • Track your online store’s performance.
  • Manage, measure, and develop your online business.
  • Monitor marketing campaigns and make key decisions based on performance.
  • Analyze customer’s online shopping behavior.
  • Identify product trends and increase sales based on customer behavior.

Let’s explore some of the best WooCommerce reporting and analytics plugins.

Top Woocommerce reporting plugins [Free & Paid]

Let’s explore the best tools to supercharge your data analysis and take your eCommerce game to the next level.


Metorik is different from others on our list. If you aren’t in the mood for messing up with your dashboard, Metorik is the best fit.


Key features of Metorik:

  • Quick segmentation for filtering users based on buying behavior.
  • Insights into top-selling categories.
  • Simple interface for easy report generation.

Pricing plans:

  • Small: $50/month for 500 orders.
  • Add-on: Engage + $25 USD / month


  • Easily manage orders without needing extensive technical expertise.
  • No waiting for reports, especially beneficial for high-sales stores.
  • Billed based on the number of orders, offering scalability.


  • Cost increases with increased traffic and order volume.
  • Pricing structure tied to order count, potentially leading to higher costs for growing businesses.

Open Metorik


One of the most effective and efficient WooCommerce reporting plugins, Putler renders all that you need to track on your WooCommerce store.

Putler connects all your relevant data sources and shows you a comprehensive yet compact business overview.

For instance, you can integrate Putler into your WooCommerce store along with your payment gateways and Google Analytics, and you will see the most vital bits of business information in real time.

Yes, Putler automatically fetches, merges, cleanses, and enriches all the data from your data sources to provide you with the most vital insights and analytics that drive your business to the moon!

Putler new dashboard

Key feature of Putler:

Pricing plans:

  • Starter plan – $20/mo
  • Growth plan – starts at $50/mo


  • Conveniently add and track multiple WooCommerce stores in one place, either separately or combined.
  • Comprehensive insights into website performance and customer behavior.
  • Recency, frequency, and monetary level-based customer segmentation into 11 categories for better analysis.
  • Offers competitive pricing considering its extensive feature set.
  • Cost of the plan is dependent on revenue, accommodating fluctuations in order volume and cancellations.


  • Does not include inventory tracking functionality, potentially limiting its utility for some users.

Woocommerce Google Analytics Pro

WooCommerce Analytics is a platform-native reporting tool seamlessly integrated into your WooCommerce plugin.

Serving as the successor to the now-obsolete WooCommerce Reports, it brings a fresh approach to data analysis tailored to modern eCommerce needs.

Compatible with WooCommerce versions 5.3 and beyond, this tool offers invaluable insights to propel your online store forward.

Accessing WooCommerce Analytics is a breeze—navigate to the Analytics section conveniently located under the WooCommerce tab on your WordPress dashboard.


Key features of WooCommerce analytics

  • Covers all aspects from shipment costs to sales metrics like average order size and refunds, streamlining store logistics.
  • Neatly laid out dashboard customizable to your preferences for easy management and tracking of performance KPIs.
  • Real-time data empowers you to make informed decisions on the go.
  • Hassle-free integration with your store eliminates the need to move data around. No additional costs since it comes bundled with the WooCommerce plugin.
  • Easily download and share reports with relevant stakeholders for collaborative decision-making.

Pricing plans: WooCommerce Analytics is a free tool.


  • No cost barriers.
  • Addresses all essential aspects crucial for managing any eCommerce store effectively.
  • Tailor dashboards to suit your business needs, facilitating a better understanding of operations.
  • Access advanced filters for easy data manipulation and analysis.
  • Easily managed directly from the WordPress backend for convenience.
  • Ample resources and insights on maximizing WooCommerce Analytics.


  • Lacks advanced metrics required by larger eCommerce establishments for comprehensive performance tracking.
  • Works only with WordPress versions 5.3 and above, limiting accessibility for users on older versions.
  • Fewer features compared to paid alternatives available for WooCommerce, limiting functionality for users with specific requirements

Open Google Analytics provides visualization and performance reports, making it suitable for growth hackers, eCommerce store managers, and marketers. It offers performance reports, lapse point metrics, and orders/reorders insights. However, its high price tag might not be suitable for startup users.


Key feature of

  • Performance reports about your business KPIs to maximize profits.
  • Lapse point metrics highlighting your existing and active customers through automated calculations.
  • Insights on what’s trending within your store to target your customers in a profitable way.


  • eCommerce store integrations (ex: Shopify, 3dCart, Magneto, WooCommerce)
  • Google Analytics & Google AdWords

Pricing plans:

  • $79/month


  • Offers comprehensive data and analytics capabilities.
  • Allows segmentation of customers for targeted marketing efforts.
  • Facilitates data-driven strategies to enhance conversion rates.


  • Expensive pricing may not be feasible for startup users or solopreneurs.



Metrilo offers sales insights and analyzes business data in real-time. However, it doesn’t count returned, canceled, or fraudulent orders.

With Metrilo, you can rearrange the dashboard to highlight the most relevant details. The system measures individual product performance and also conducts in-depth retention and revenue analysis. Besides that, it also allows you to import all your order data and maintain a complete database of your customers.

Key feature of Metrilo:

  • Email marketing
  • Order management
  • Channel management
  • eCommerce analytics
  • Promotions management

Price plans

  • Essential– $119/month
  • Pro- $199/month
  • Premium- from $299/month


  • Increase revenue and help in better understanding the customer experience.
  • Great way to look at where sales are coming from.
  • Windows Orientate 2000


  • Easily calculate the sent promotional emails and abandon the cart emails.
  • Some critical features are not available.
  • The dashboard cannot be customized.

Open Metrilo


MonsterInsights allows easy integration of Google Analytics into WordPress, offering a dashboard with helpful reports. It’s suitable for bloggers, business websites, agencies, and eCommerce store owners.

It adds a “website stats dashboard” in your WordPress admin area showing your top traffic sources. It also shows the top-ranking pages, articles, and more, for a better understanding of user behavior and to grow your business.


Key features of MonsterInsights:

  • Universal tracking across devices including campaigns with just a few clicks (without any code).
  • Your WordPress website analytics report can be seen on the right dashboard with actionable insights.
  • Real-time stats inside WordPress to see who’s online, what they’re doing, and more.

Price plans:

  • Agency
    normally 799.00
    $399.50/ year
    Agency $399.50 (50%)*
  • Pro
    normally 399.00
    $199.50/ year
    Save $199.50 (50%)*
  • Plus
    normally 199.00
    $99.50/ year
    Save $99.50 (50%)*


  • Easy installation
  • Every option is completely customizable to your needs.
  • User-friendly interface


  • The free version is only limited to basic.
  • The premium version is quite expensive.

Open MonsterInsights


ExactMetrics is a Google Analytics plugin for WordPress that provides enhanced link tracking, real-time reports, and demographics insights.

Key features of ExactMetrics:

  • Set up powerful Google Analytics tracking features with just a few clicks.
  • Easy analytics dashboard lets you see your Google Analytics report inside the dashboard.
  • Get real-time insights regarding your website.

Pricing plans:

  • Agency
    $399.50/ year
    normally 799.00
    $399.50 (50%) savings*
  • Pro
    $199.50/ year
    normally 399.00
    $199.50 (50%) savings*
  • Plus
    $99.50/ year
    normally 199.00
    $99.50 (50%) savings*
  • Need More Sites?
    $699.50/ year
    normally 1,399.00
    $699.50 (50%) savings*


  • Setup Google analytics on WordPress in few minutes
  • eCommerce data is simplified to assist you to increase sales


  • High price
  • If you’re just starting, in that case, I would recommend the PLUS plan. Otherwise, you might see other pocket-friendly ones listed above.

Open ExactMetrics


Heap is a great WooCommerce reporting plugin that enables you to capture data for every click, pageview, swipe, change, and tap.

It includes advanced behavioral data that allows deep analysis of your website traffic.

For eCommerce websites, Heap offers conversion rate optimization, advanced attribution, faster reports, and much more.

Key features of Heap:

  • Excellent client-side events will be there in the app’s Event Feed.
  • User activity streams to effectively diagnose any user’s usage.
  • Identify the users with a single-line client-side Javascript.
  • Key features are more discoverable in the revamped interface, making the dashboard much more intuitive.

Pricing plans: Contact Heap for pricing


  • Heap has more flexibility than other tools as it allows you to create events in different ways.
  • Flexible account plans make it simple to get started. It includes free and startup plans.
  • A live view lets you look at the events as they come in. They are filtered by your events of choice.


  • Ad blockers and extensions can interrupt the tool.
  • Its UI is quite spartan-looking yet it’s generally well laid out.

Open Heap


It allows you to connect a WordPress site owned by you to its service. It is a cloud-based website stats counter service that offers service of basic website statistics.

Key features of StatCounter:

  • Analyze the traffic trends over time.
  • Never miss any important visitor.
  • Track your paid traffic and detect click fraud.
  • Analyze the Google keyword data.

Pricing plans:

  • Basic: Free
  • Premium: $16/month
  • Premium Plus: $28/month


  • Easy to use & install
  • Customized reporting for location & volume throughout
  • Can track real-time custom activity


  • Not enough to do advanced analytics like customer segmentation
  • Not very accurate when traffic on the website gets high
  • Interface isn’t as clear when compared to other tools

Open StatCounter


To sum up, using additional WooCommerce reporting plugins can boost your sales and help you reach your goals.

While enhanced Google Analytics Pro is great for basic analytics and tracking, Metorik is your go-to for user insights, and Glew works wonders for eCommerce marketing.

But if you’re after an all-in-one solution for tracking and business performance analysis, Putler is your best bet.

Want to know why? Give Putler a try today!


What are the KPIs and metrics you should monitor?
Key performance indicators (KPIs) and metrics to monitor include sales revenue, conversion rate, average order value, customer acquisition cost, and customer retention rate.

What is the best plugin for WooCommerce?
Putler is considered the best plugin for WooCommerce by many WooCommerce sellers. Although there are multiple plugins available for WooCommerce, such as WooCommerce Analytics, Metorik, and Glew, Putler often stands out as the preferred choice due to its comprehensive features and user-friendly interface.

Is WooCommerce analytics free?
Yes, WooCommerce Analytics is free to use. It comes integrated with the WooCommerce plugin, offering valuable insights into your eCommerce store’s performance.

Try Putler – It’s FREE

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