If you run an Etsy business (in fact, any business), you want to focus on growing sales. Now, since Etsy is a tightly-knit community, it has tons of Etsy seller apps that help you achieve this.
One such category within Etsy seller apps is Etsy analytics/ Etsy reporting apps.
To make your task easier, I have jotted down some exciting Etsy apps in this category of Etsy reporting/analytics that also help you gain visibility, grow sales, and, in some cases, even retain customers.
Do take a look at these amazing Etsy seller apps and stick to the ones that appeal to you the most:
Etsy’s native Stats dashboard: What it offers and where it falls short
Before jumping into third-party tools, it helps to understand what Etsy already gives you for free.
Every seller gets access to the Stats dashboard through Shop Manager. It tracks the basics and can be helpful for quick check-ins on how your shop is doing.
What Etsy stats tracks:
- Visits: The number of people who viewed your shop or listings. This refreshes a few times daily and filters out bot traffic.
- Views: Total times people looked at individual listings. One visitor viewing five listings counts as one visit and five views.
- Orders: Total number of orders placed (not items sold).
- Revenue: Sales minus shipping and tax costs.
- Conversion rate: Percentage of visitors who made a purchase. Most Etsy shops fall between 1% and 5%.
- Traffic sources: Breaks down where visitors came from, including Etsy search, direct traffic, social media, Etsy Ads, and Offsite Ads.
- Listing performance: Shows which products get the most views, favourites, and sales.
- Search terms: Reveals what keywords shoppers used to find your listings through Etsy search.
You can filter data by time period (last 30 days, this year, all time) and compare against the previous year if your shop has been open long enough. Etsy also provides quick insights on performance trends, like whether revenue is up or visits are down.
Where Etsy Stats falls short:
The dashboard covers the basics, but it has some clear limitations that can hold you back as your shop grows.
- No customer segmentation. You can’t separate first-time buyers from repeat customers. There’s no way to identify your highest spenders or group customers by behaviour. Everyone looks the same in the data.
- Limited historical analysis. Data only goes back to November 2017. If you want to spot long-term trends or compare performance across multiple years, you’ll need to export and track it yourself.
- No profit tracking. Revenue numbers don’t account for Etsy fees, shipping costs you absorbed, or product costs. You see what came in, not what you actually kept.
- Basic traffic insights. You’ll know visitors came from “social media,” but not which specific post or campaign drove them. Off-site conversion tracking is limited.
- No forecasting or projections. The dashboard shows what happened. It doesn’t help you predict what’s coming or plan inventory based on trends.
- Single-shop view only. If you run multiple Etsy shops, each one has its own separate Stats dashboard. There’s no way to see combined performance across all your stores.
- No alerts or automation. You have to manually check your Stats. There are no notifications when sales spike, conversion drops, or a listing suddenly takes off.
For new sellers or shops doing a handful of sales per month, Etsy’s native Stats might be enough. But once you start scaling, the gaps become obvious. You’ll find yourself exporting CSVs, building spreadsheets, and spending hours trying to answer questions the dashboard can’t.
The tools below go beyond what Etsy provides, giving you the data you need to make smarter decisions and grow faster.
Top Etsy analytics and reporting apps
Do take a look at these amazing Etsy seller apps and stick to the ones that appeal to you the most:
Google Trends
Google Trends is the best Etsy analytics tool for comparing the popularity of your product search terms and trends.
For more advanced tracking, you can also set up Google Analytics for Etsy to monitor traffic and conversions.
Features
- Site auditing.
- Keyword suggestion.
- SERP rank tracking.
- Local SEO analysis.
- Link building.
- Backlink monitoring.
- Competitor analysis.
- Time frame and regional comparison.
- Content format comparison.
Pros
- Some Etsy analytics reports are not available for certain keywords due to insufficient data.
- Google could refine searches a bit more with Boolean language.
- Data is aggregated. Therefore, it does not provide details on the actual volume of online search activity.
Cons
- Some Etsy reports are not available for specific keywords due to insufficient data.
- Google could let you refine searches a bit more with Boolean language.
- Data is aggregated, so it does not provide details on the actual volume of search activity online
Pricing: Google Trends has not provided pricing information for this product or service.
Sked Social
Sked Social is a popular Etsy app that schedules your business’s promotional updates on Facebook, Twitter, Pinterest, etc. This application fully coordinates with your online store; you can make and share posts that you can utilize on many occasions.
Features:
- Multi-channel marketing.
- Content & campaign management.
- Campaign analysis.
- Social media integration.
- Sync the Sked calendar with the holiday and editorial calendar.
- Custom social media reporting.
- AI to brainstorm ideas.
Pros:
- Excellent support.
- Makes your business look professional.
- It generates organic traffic to your business through the social media platform.
- It creates massive awareness for your business through social media.
Cons:
- Presenting could lead to spam if not appropriately arranged.
- Week by week, the organizer is excluded from the fundamental social organizer.
Pricing:
- A 7-day free trial is available.
- Essentials: $59 USD/month.
- Professional: $199 USD/month.
- Enterprise: Custom pricing.
Putler
Putler is an advanced reporting & analytics Etsy tool that provides accurate metrics, reports, and insights for your Etsy shop within seconds. You can connect either one or multiple Etsy shops to your Putler account and get in-depth Etsy analytics reports on your sales, products, and customers.
Putler also lets you connect your Google Analytics and payment gateways and provides you with audience reports, too.
A one-stop solution for both multiple and single Etsy shops.
For a detailed walkthrough of how to navigate your data, check out the Etsy dashboard guide.
Features:
- Multiple Etsy store consolidations and reports.
- Complete sales & transaction data.
- Actionable customer insights – purchase history, variation reports, and segments.
- Customer Segmentation – loyal, champions, at-risk, and more.
- Revenue and customer forecasting.
- Monthly goal monitoring and tracking.
- Performance comparisons.
- Premade filters.
- Best time/day to sell on your Etsy shop.
- Deep product information and tracking.
- Multiple payment gateways and shopping cart consolidation.
- Get annual Etsy reports.
Pros
- Easy to track and follow customers.
- In-depth Etsy sales reports and insights that help grow your business.
- A great tool to manage a lot of people, schedules, and finances.
- Layout, ease of use, data availability, and pricing.
- The easiest and most powerful Etsy analytics tool.
Cons:
- Doesn’t provide inventory management.
Pricing: A 14-day free trial is available. After that, Putler pricing starts at $20.
- Starter plan – $20/month
- Growth plan – $50/month
Wix
Wix Etsy Analytics is a great alternative for eCommerce stores that are looking for normal website performance metrics. It provides comprehensive traffic trends reports for your eCommerce website.
Features
- Traditional payment gateways, including PayPal, Stripe, and Square.
- Inventory Management
- Shipping Options
- Abandoned Cart Recovery
- Multichannel Selling
- Wix has built-in SEO tools to make life as easy as possible.
Pros
- Category mapping
- Advanced eCommerce tools
- Beginner-friendly and easy to operate
Cons
- No stock management alerts
- Too much creative freedom
Pricing: You can sign up for free and use limited features. To enjoy more features, upgrade your plan.
- Light – $17/month
- Core – $29/month
- Business – $36/month
- Business Elite – $159/month
Alura
Alura is the all-in-one solution designed to turbocharge your Etsy business. With powerful tools and features, it simplifies sales tracking, customer analysis, inventory management, and listing optimization. Alura helps streamline operations, increase efficiency, and maximize profits for Etsy sellers.
Features:
- Comprehensive Etsy analytics to track sales, orders, and revenue trends.
- Real-time store performance monitoring for quick decision-making.
- In-depth customer insights to target and engage effectively.
- Keyword research to optimize Etsy listings.
- Manage shop finances.
Pros:
- User-friendly interface for easy navigation and quick setup.
- Customizable reports and dashboards for personalized data analysis.
- Time-saving automation for efficiently managing inventory and orders.
Cons:
- Limited integrations with other e-commerce platforms.
- Advanced features may require higher pricing plans.
- Occasional performance issues during peak usage.
Pricing: You can sign up for free.
- Starter: $19.99/month
- Professional: $29.99/month
Marmalead
Marmalead is one of the powerful Etsy analytics tools that helps find real shoppers’ keywords to promote products. It is the best machine learning tool that helps to take the guesswork out of Etsy.
Features
- Real search volume.
- Side-by-side comparison.
- Real engagement over time.
- Letter grading.
- SEO optimization.
Pros
- Appears to be an invaluable resource
- Helps to get the proper tags for your Etsy shop
Cons
- Recurring charge and no customer service.
Pricing: It offers monthly, quarterly, yearly, and lifetime pricing plans. The monthly plan costs $19/month.
LeadDyno
LeadDyno is the best analytics app that provides affiliate management and Etsy reporting to help you manage your eCommerce store. It can perform as an all-in-one platform for Etsy shop managers. It allows your online store visitors to share your products on different social media platforms.
Features:
- Single-click social sharing
- Mobile optimized
- Google Adwords conversion tracking
- Online marketing tracking
- Easy marketing & affiliate signup
Pros
- Easy to install and use.
- Great app; even better customer support.
- It easily tracks affiliates’ sales, whether they come from FB, YouTube, or the website.
Cons
- There was no way to customize the automatic payment method.
- The support team takes time to get back to you.
Pricing: It provides a 30-day free trial. The pricing plan starts at $49/month.
EverBee
EverBee Etsy Product Analytics is a robust analytics tool designed specifically for Etsy sellers. With EverBee, you gain comprehensive insights into your Etsy products’ performance, allowing you to make data-driven decisions to optimize your listings and increase sales.
Features:
- Advanced sales analytics: Dive deep into your sales data with detailed reports and visualizations.
- Customer behavior analysis: Understand your customers’ preferences, purchasing patterns, and lifetime value.
- Product performance tracking: Track each product’s performance to identify top sellers and optimize inventory.
- Everbee email: A powerful marketing tool for Etsy shop managers to grow customers.
Pros:
- Robust analytics capabilities for data-driven decision-making.
- User-friendly interface with intuitive navigation.
- Real-time updates and accurate data synchronization.
Cons:
- Limited integrations with other platforms.
- Pricing plans may be restrictive for small businesses.
- Some advanced features require additional customization.
Pricing: You can sign up for free and enjoy the Hobby Plan with limited features, which is free. To enjoy more advanced features for your Etsy shop, upgrade to premium plans:
- Hobby plan: $0/mo
- Pro plan: $7.99/mo
- Growth plan: $29.99/mo
WiseStamp
WiseStamp is an award-winning signature generator tool that generates and manages your business email signature. It automatically adds your latest product to your Etsy shop with your business email signature.
Features
- Central management
- Easy design and setup
- Professional templates
- Push marketing updates
- Detailed analytics
- Google and Microsoft app integrations
- Premium support
Pros
- Various templates are available to create your own business signature.
- A professional email signature that drives traffic to my blog and social media sites on autopilot.
- Nice User Interface.
Cons
- Signature templates are limited; need more variety.
- Glitchy interface while using the Chrome browser.
Pricing: $6/Mo The pricing plan depends on the team size. It begins with a team size of 10 people.
- Basic – $19/month.
- Plus – $23/month.
- Enterprise – Custom pricing.
Sale Samurai
Sale Samurai is a powerful Etsy analytics tool designed to empower sellers with valuable insights to boost sales and profitability. With its advanced features and data-driven approach, Sale Samurai helps sellers optimize their pricing and track competitor performance.
Features:
- Advanced sales analytics with detailed reports and charts.
- Real-time order tracking and inventory management.
- Competitor analysis to stay ahead in the market.
- Revenue and profit forecasting for strategic planning.
Pros:
- Comprehensive analytics, real-time insights, inventory control, competitive edge.
Cons:
- Limited integrations, learning curve for beginners.
Pricing: You can register for a free trial. The premium plans include:
- Monthly plan: $9.99/month
- Yearly plan: $99.99/year
These are some of the most popular Etsy analytics tools that also help you manage your Etsy shop. You can choose the best-suited tool according to your requirements. Moreover, we recommend Putler, an all-in-one analytics and reporting tool.
Which Etsy analytics tools did you like?
If you’ve already learned how to sell on Etsy, take advantage of the best Etsy analytics tools to take your ecommerce store to the next level! Check out the Etsy analytics tools I’ve listed, make use of the free trials, and increase sales on Etsy.
Once you have your analytics in place, use these strategies to increase Etsy sales and put your data to work.
Getting Etsy reports is easy, you only need to figure which tool fits your business and budget the best.
We recommend you to try out Putler – our Etsy analytics + Etsy marketing tool to get the most accurate Etsy reports and insights.