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How to Increase Etsy Sales – 11 Evergreen Strategies

Discover proven strategies to boost your Etsy sales, from optimizing product listings to analyzing customer behavior. Transform your creative journey into a thriving business with actionable insights.

how to increase Etsy sales

Last updated on February 20, 2024

Hey, Etsy sellers and artisans!

Known to all, Etsy is a global hub that’s making around $4 billion for small businesses like yours. And, sales are the much-needed boost that helps you grow and follow your passion!

But enough with the stats – let’s face the real question – “How to increase Etsy sales and make your shop shine like a star?”

Well, let’s dive in and discover some awesome strategies that can make your shop stand out from the crowd! From sprucing up your listings to giving fantastic customer service, we’ve got you covered!

11 timeless strategies to increase Etsy sales

These tried-and-true tactics will work wonders – attracting more customers, boosting conversions, and making your shop truly stand out.

Whether you’re a seasoned pro or just starting out, these strategies are your ultimate recipe for success. So, get your notepads ready, because we’re diving into the world of game-changing Etsy strategies!

Perform Etsy competitor analysis

The competitor analysis helps you get a clear picture of your business landscape.

And, SalesDoe is perhaps the best tool for Etsy competitor analysis that is available on the Internet.

Etsy competitor analysis
Source: Etsyhunt.com

Understanding your competitors also helps you find your unique selling point (USP). When you see what others are doing, you can identify what makes your products stand out! Highlight your USP to attract more customers who resonate with your style and craftsmanship.

Pricing is essential, and competitor analysis gives you insights into pricing strategies. Try understanding how others price their products and determine the best pricing for your own creations.

Remember, this isn’t about copying others – it’s about gaining valuable insights to improve your own game. Be inspired, get creative, and stay true to your unique brand!

Add new relevant listings

There is another major benefit to performing Etsy competitor analysis. It reveals what’s working well for others, but it also helps you spot untapped opportunities.

Sometimes, your competitors might miss out on certain Etsy trends or markets. Step in and seize those chances for your shop! Adding new listings is like a breath of fresh air for your shop!

You can try using Litcommerce for this purpose, it is a great tool and makes adding new listings a breeze.

Add new relevant listings

Trying new products helps you discover what your audience loves. It’s like a mini-experiment to discover what clicks with your customers.

Every time you add a new listing, you get more chances of getting discovered by potential customers browsing Etsy. So, keep your shop lively and inviting with a variety of offerings!

Also, let’s not forget the magic of seasons and trends. Adding seasonal or trendy products keeps your shop up-to-date and relevant, resonating with your customers’ interests.

So, be creative, add new relevant listings regularly, surprise your audience, and watch your Etsy shop flourish!

Write high-converting product titles and descriptions

Adding new listings is great, but without compelling titles and descriptions, they won’t shine brightly. Let’s unlock the magic of words to boost your sales!

Your product titles and descriptions are like your shop’s first impression on potential customers. A compelling title catches their eye and makes them want to click!

Write high-converting product titles and descriptions
Source: Etsy.com
Your descriptions are where you can work your magic – showcasing the specialties of your product in a captivating way. Let your creativity flow and paint a picture with words that leave your customers eager to buy.

Keep it concise, yet engaging. Use keywords that shoppers search for, but don’t forget to add your unique flair. Stand out from the crowd and make your product shine!

Imagine you’re talking to a friend – make your descriptions friendly and personable. Show your passion for what you create and inspire your customers with your story.

Develop new products that reach new customers, globally

Going global can be a game-changer for your Etsy shop! All you need is to do some research to understand what people like in different parts of the world. Something that’s popular in one place might become a big hit somewhere else!

Thinking globally opens up tons of opportunities to grow your shop. You can reach out to different markets with different needs.

You can even have multiple Etsy stores, each tailored to specific target audiences. This will allow you to sell different types of products in different shops, catering to the needs and interests of each audience.

You might be wondering that you are already struggling with one store, how will you be able to manage multiple stores without any hassles?

Well, Putler can help. It is designed to handle data from multiple sources, ensuring seamless integration and precise analysis.

It effortlessly cleans up the data and presents you with the most important information for an all-encompassing overview of your business.

All you need to do is keep an eye on Etsy trends and customer preferences worldwide, and use that to come up with amazing new products that people everywhere will love!

So, team up with artisans from different cultures to infuse unique flavors into your creations. Embrace diversity, and let it shine in your products.

Take eye-catching product photos

Imagine going global and reaching customers from all over, but your product photos are dull and uninteresting – that’s a big no-no!

Perfectly taken photos can show off all the fantastic features of your products. It’s like having a virtual tour that makes shoppers fall in love with what you’ve made.

But not every photo comes out perfectly from your camera. You definitely need to edit them to increase the brightness, adjust the contrast, enhance the colors, and make your photos even more eye-catching!

Now, if you want to add a creative touch, you can try putting your shop’s social media handles on the photos. It’s an innovative idea that can not only get more attention to your products but can also help you get more followers and social media love.

So, grab your camera or smartphone, and let’s get snapping!

Focus on your top-selling items on Etsy

When it comes to running a successful Etsy shop, it is essential to know which products shine the brightest and which require some extra care.

Spotlight your best products that customers can’t resist – those star listings that bring in the most sales and love.

With the help of Putler, you can identify these top-performing products. Now, it’s time to give them some extra love back! Promote them more on Etsy and social media, showing potential buyers what’s already popular to build trust and encourage more sales.

Top Selling products

But don’t forget about the ones that need a little boost. With Putler’s insights, you can also identify the ones that may be underperforming and figure out what’s holding them back. Try experimenting with better photos, engaging descriptions, or slight price tweaks. With these endeavors, you can surely turn them into superstars too!

Speaking of Putler, it is a superstar tool when it comes to getting insights to better manage your Etsy products. You’ll know everything about your products in real-time – which ones are flying off the virtual shelves, which ones need a little push, and which ones bring in the most money.

Moreover, Putler makes it a breeze to access all this valuable data and download reports with just a single click!

Analyze customer behavior to identify your top customers

Analyzing your customers can give you a secret map to identify your customers and boost your sales! It helps you get to know your customers on a whole new level.

Take a closer look at your customer data with the help of Putler’s customer analytics. This can help you discover a lot of vital insights into your customers and their buying patterns.

Analyze customer behavior to identify your top customers

Yes, with Putler by your side, you get to know everything about your customers. Putler shows you customers who just made a new purchase (recency, R), those who buy from you most often (frequency, F), and even those who have contributed the most to your revenue (monetary, M).

Understanding RFM analysis is vital because it can help you segment your customers into different groups and target each group with personalized deals they’ll adore. This can be a game-changer for your Etsy shop, bringing you closer to your customers and skyrocketing your success!

RFM Segmentation in live demo

Offer multiple payment options

What if a customer falls in love with your product and is ready to hit that “Buy Now” button, but they can only pay with a payment gateway you don’t offer?

There can be countless reasons behind such instances, such as customer preferences, availability of payment gateway in the respective countries, etc.

And, despite your countless efforts, this could mean losing a sale!

That’s why having multiple payment options is a smart move. It caters to different preferences and ensures that no potential customer slips away.

So, even if you plan to have multiple payment platforms to smoothen the checkout process for your buyers, you don’t need to worry about managing the data or confusing yourself with currency calculations.

Putler has direct integration with 17+ platforms! And for other platforms, you can simply use Putler API or reach out to their support team for a super-smooth integration process – they’re quick to respond!

It’s like having a universal translator that speaks the language of different platforms.

By offering various payment options, you open the door to welcome customers from all over the world. You break down barriers and make it easy for them to shop without any worries.

Ask your top customers for reviews

By analyzing your customers and offering personalized deals, you make them fall in love with your shop even more. They’ll be thrilled with the special treatment they receive!

Now, let’s turn that fondness into glowing reviews. Happy customer reviews are like gold for your shop. They build trust and confidence in potential buyers and encourage them to make a purchase.

When new customers see that others are raving about your products and service, they’ll feel confident in choosing you too. It’s like having your very own fan club cheering for your shop!

Positive reviews can be a game-changer for boosting your Etsy sales. They act like a shining badge of approval, attracting more and more customers to your shop.

So, don’t be shy – ask your top customers for reviews! Your outstanding products and personalized deals will make them happy to share their experiences. Watch as those glowing reviews make your Etsy shop a true success story!

Get a better understanding of Etsy sales trends

Harnessing the power of Etsy sales trends can take your shop to new heights! And, with Putler, tracking and analyzing all the trends in your shop becomes a cakewalk!

With its sales heatmap, you can see exactly when your sales are hot and when they need a little boost. It’s like a magic chart that guides you on when and how to sell more effectively!

But that’s not all – Putler goes beyond just regular sales insights. It shows you your essential subscription analytics like MRR, ARR, ARPPU, churn rate, and more.

These numbers tell you how well your shop is doing overall, and how to make it even better!

Here’s a guide that can help you with a better understanding of these metrics, in case you are not using Putler, unlike your fellow Etsy sellers.

Identify new customers and convert them into repeat buyers

If your Etsy shop is doing well, you might be having a good number of people who purchase your products every day. But, if you can identify the ones who have bought something from you for the first time, then there is a chance that you can convert such first-time shoppers.

But, the most important question here is, “How?” Well, Putler has got you covered.

Putler shares real-time information on your customers and creates a list, along with RFM segmentation – a better way to understand your customers. You can access this valuable info right from the dashboard!

With Putler’s help, you can spot those first-time buyers who have just purchased your products. How cool is that? You’ll know exactly who they are and what they bought!

Putler also gives you their email address along with other necessary details. This allows you to send them personalized emails with special gifts like gift cards, coupon codes, and awesome bundle offers, convincing them to come back for more!

Bonus: Use practical tools to stay on top of Etsy trends

Besides Putler, the other tools that I mentioned earlier, there are a few more that can help simplify your tasks and help you stay ahead of the competition.

Understanding the importance of Etsy SEO is a no-brainer. And, you would require a robust tool to perform the necessary actions for your business. Well, in that case, Marmalead is a gem! It can boost your shop’s visibility, making it easier for customers to find you.

For social media marketing, Sked Social is your go-to sidekick! It streamlines your posts, saves time, and keeps your social media game strong.

You can find more effective such tools, here.

Wrapping it up!

Optimizing product listings, captivating customers with eye-catching photos, and offering multiple payment options, you’re already ahead in the Etsy game.

And, with Putler’s powerful insights and real-time data, you’re equipped to boost Etsy sales and take your business to new heights.

Experiment with new products, explore global markets and analyze customer behavior. Putler’s forecasting will help you stay prepared and stand out from the competition.

Embrace Putler, your guiding light in the vast world of Etsy. Get ready to turn your passion into profits and watch your creative journey soar to new heights!

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