Ranking on Amazon’s first page is a tough but crucial challenge for any seller aiming to succeed.
It’s not enough to just list your products; you need to master Amazon SEO and create compelling listings that attract and convert.
Learning how to increase sales on the Amazon marketplace involves mastering these elements. Tracking the right Amazon analytics helps you understand what’s working and where to improve.
This guide delves into key strategies for optimizing your Amazon presence.
Whether you’re a newbie or a seasoned pro, these tips will help you boost your rankings and increase sales on Amazon.
How to increase sales on Amazon Marketplace: Tested strategies
You must learn how to boost sales on Amazon, as it requires a mix of strategic planning and tactical execution.
Here are some tested strategies to help you enhance your visibility, attract more customers, and boost your revenue.
Learn Amazon SEO
Ranking on the first page for your key keywords on Amazon isn’t easy, but it’s essential.
You need to put in the hard work to optimize every part of your listings to align with Amazon’s search algorithm.
This effort is crucial for understanding how to increase organic sales on Amazon.
Go beyond just adding keywords randomly. Be precise with your product titles, bullet points, backend keywords, and more.
Use professional keyword tools to find valuable, high-converting terms based on data. The SEO work doesn’t stop there.
Keep your rankings by regularly updating your content, monitoring performance, and making adjustments to improve your position in the search results.
Hiring an Amazon SEO expert can help you reach the top spots.
Master copywriting
Visibility is great, but if your product listings don’t convert well, you’re missing out on sales.
Write descriptions that emphasize benefits and create urgency, making buyers want to purchase immediately.
Go beyond just listing features and tap into emotional triggers.
Effective copywriting is a critical step in increasing sales on the Amazon marketplace. If you need help with copywriting, use resources like YouTube and other blogs to improve your skills.
Instead of completely rewriting your listings, make small changes to headlines, bullet points, and calls to action to see what increases conversion rates.
Increase sales with smart bundling
Boosting your average order value is simpler with strategic product bundling.
Offering complementary products enhances the shopping experience and drives more sales.
First, you need to identify which products customers are frequently buying together. Use Putler to get insights on products that pair well.
Use these insights to develop Amazon product bundles or suggest complementary items in your descriptions. Customers will appreciate the convenience.
Build a comprehensive marketing strategy
Don’t rely solely on Amazon. Successful eCommerce businesses use a full-funnel, omnichannel marketing strategy.
Start by creating a strong presence on social media platforms like Facebook and Instagram. Use shoppable posts and influencers to build brand awareness.
Create engaging content, run ads, and keep your audience engaged. Expand your marketing to include email campaigns, organic SEO, YouTube collaborations, and other channels that resonate with your audience.
Link everything back to your Amazon store to drive more traffic and boost sales.
Perfect your promotion timing
Maximize the impact of your promotions by timing them perfectly.
Launching promotions when customers are most active increases their effectiveness.
For this, you can use sales heatmaps that highlight the busiest shopping times on Amazon. This allows you to schedule promotions and grow sales on Amazon.
You can perfectly time your promotions, flash sales, and marketing campaigns during peak traffic periods for maximum impact and engagement.
Understand how Amazon’s algorithm works
Navigating Amazon without understanding its algorithms is risky and expensive. You need to understand how Amazon’s search rankings and Buy Box criteria work.
Mastering these algorithms is the answer to the question of “how to increase sales on the Amazon marketplace?”
Analyze what factors influence rankings and how price optimization affects results.
While you can try figuring this out yourself, hiring an expert Amazon marketing agency can be very beneficial.
They can help you understand these algorithms and develop strategies to improve your performance.
Amazon A10 algorithm updates for 2025
Amazon’s search algorithm has evolved significantly. Understanding the A10 algorithm helps you prioritize the right optimization efforts.
Key ranking factors in 2025
- Sales velocity: Products that sell consistently rank higher than those with sporadic sales. Amazon rewards momentum over occasional spikes.
- External traffic: A10 places more weight on traffic from outside Amazon. Social media, email campaigns, and Google searches that lead to your listing signal product demand.
- Seller authority: Your overall account health, history, and performance metrics influence individual product rankings.
- Organic sales ratio: Sales from organic searches carry more weight than PPC-driven sales. Paid ads help visibility, but organic conversions build lasting rank.
- Click-through rate: Products that get clicked more often from search results signal relevance to Amazon’s algorithm.
- Conversion rate: High-converting listings prove to Amazon that your product satisfies customer intent.
What changed from A9
- Less PPC dependency: A9 heavily favored products with strong advertising spend. A10 balances this with organic performance signals.
- More external traffic value: Driving traffic from social media, blogs, and email now directly impacts your Amazon rankings.
- Seller history matters more: New sellers face a longer runway to rank compared to established accounts with proven track records.
- Relevance over revenue: A10 prioritizes showing customers the most relevant products rather than just the highest-grossing ones.
How to optimize for A10
- Build external traffic sources: Create social media content, run Google ads to your listings, and build an email list that drives Amazon purchases.
- Focus on organic conversions: Improve your listing quality so customers buy without needing ad prompts.
- Maintain account health: Keep your metrics clean. Late shipments, negative feedback, and policy violations hurt your ranking potential.
- Encourage repeat purchases: Returning customers signal product quality to the algorithm.
Use long-tail keywords
High-traffic single-word keywords are competitive and costly, but long-tail keywords can be your secret weapon in 2024.
Focusing on specific, niche long-tail keywords can help attract valuable traffic and improve conversion rates.
Create a content calendar focusing on these long-tail keywords. Write blogs, make videos, and create listicles optimized for these terms.
Use tools like AlsoAsked.com to find long-tail keyword ideas.
Focus on key metrics
Not all metrics are equally important.
Focus on key metrics like churn rate, lifetime value, and average order value.
If you’re weak in churn rate, improve your retargeting campaign.
If LTV rates are low, enhance your customer service.
Small increases in average order value can lead to significant revenue gains.
Identify customer segments
Understanding your customer segments is crucial.
Knowing your top customers and those who need more attention allows you to tailor your marketing efforts effectively, saving time and resources.
Through this, you can identify your most loyal customers and those who are leaving.
Use this data to create personalized promotions. Offer exclusive previews to your “Champions” and discounts to your “At Risk” customers to re-engage them.
Use high-quality visuals
High-quality images are essential for attracting buyers and increasing conversions, leading to an increase in Amazon sales.
Invest in professional photography and image editing for your product listings.
Use multiple angles, styled photos, and lifestyle shots to make your product listings stand out.
Master your SLA drills
Maintaining a stellar seller reputation on Amazon requires a rock-solid Service Level Agreement (SLA).
This means lightning-fast order fulfillment and transparent communication about any delays.
Avoiding SLA violations and shortcomings is crucial, as they can severely damage your credibility with customers.
Use management tools like eDesk to monitor your shipping performance and handling times in real-time.
Catching and correcting slip-ups promptly helps maintain a positive customer experience and protects your metrics.
A strong SLA builds confidence and trust with your audience.
Failing to maintain it means wasting your promotional and SEO budgets on customers who will leave disappointed.
Buy Box strategies
The Buy Box generates over 80% of Amazon sales. If you’re not winning it, you’re losing most potential customers to competitors.
Buy Box eligibility requirements
Before competing for the Buy Box, you must meet Amazon’s baseline requirements.
- Professional seller account: Individual accounts cannot win the Buy Box.
- Account health: Your Order Defect Rate must stay below 1%, Late Shipment Rate below 4%, and Pre-fulfillment Cancel Rate below 2.5%.
- Sufficient sales history: New sellers typically need several months of consistent sales before becoming eligible.
- Product condition: Only new and renewed items qualify. Used products have a separate “Used Buy Box.”
Factors that determine Buy Box winners
Amazon rotates the Buy Box among eligible sellers based on multiple factors.
- Price: Total price, including shipping, heavily influences Buy Box rotation. Lower isn’t always better, but uncompetitive pricing disqualifies you.
- Fulfillment method: FBA sellers have a significant advantage. Amazon trusts its own fulfillment to deliver consistent customer experiences.
- Shipping speed: Faster delivery options increase your Buy Box percentage. Prime eligibility is a major advantage.
- Seller feedback: Higher feedback scores and more reviews build trust with Amazon’s algorithm.
- Inventory depth: Running out of stock loses the Buy Box immediately. Consistent availability matters.
Tactics to win more Buy Box share
- Use FBA when possible: Fulfillment by Amazon significantly increases your Buy Box win rate, often by 20-30% compared to FBM.
- Price competitively, not cheaply: Match or stay within 2-3% of the lowest FBA price. Racing to the bottom destroys margins without guaranteeing the Buy Box.
- Automate repricing: Tools like RepricerExpress or Informed.co adjust your prices in real-time based on competitor movements.
- Maintain inventory levels: Use forecasting tools to predict demand and restock before running out. Stockouts reset your Buy Box momentum.
- Improve feedback scores: Follow up with customers professionally and resolve issues quickly to build positive reviews.
What to do when you lose the Buy Box
- Check your pricing: Compare your landed price (product + shipping) against competitors.
- Review account health: A recent metric violation may have triggered Buy Box suppression.
- Verify inventory: Even temporarily showing “out of stock” can lose the Buy Box for days after restocking.
- Wait for rotation: Amazon rotates among eligible sellers. If your metrics are solid, you may regain share automatically.
How can data analytics amp up your game?
Amazon, with its vast marketplace and immense competition, requires a strategic approach to stand out and increase sales.
Leveraging advanced data analytics tools like Putler can provide the insights needed to optimize your operations, target the right customers, and enhance your overall sales performance on Amazon.
Here’s how you can use Putler to grow sales on Amazon:
Identify top products
Putler helps you quickly find your top-selling products, which likely account for 80% of your revenue.
You can then focus your marketing and inventory efforts on keeping those hot sellers well-promoted and fully stocked to meet customer demand and drive more sales.
Use these insights alongside proven methods to find best-selling products on Amazon for expanding your catalog.
Reduce refund rates
High product return rates can hurt your business.
To help you with this, Putler shows you the specific products that are getting refunded the most.
This lets you identify and fix any quality issues, wrong sizing information, or other problems causing those excess returns.
Improving product quality and descriptions reduces refunds and keeps more revenue.
You can export Amazon orders for deeper analysis in spreadsheets or accounting tools.
Implement precision marketing
Using RFM analysis, Putler segments your customers based on how recently, frequently, and how much they purchased.
You can then tailor marketing with exclusive offers for your “Champions” and win-back campaigns for “At Risk” customers.
Enhance customer experience
Comprehensive customer profiles give you insights into purchase histories and behavior.
This enables data-driven marketing strategies and personalizing your brand’s approach to increase conversions and customer loyalty.
Monitor conversion rates
Track visitor stats and conversion rates to identify friction points in your sales funnel.
Putler also surfaces your most popular pages and top search terms so you can optimize content accordingly.
However, for this, you need to have your GA connected to your Amazon store.
Conclusion
Amazon SEO and eCommerce success demand ongoing effort and strategic adaptation.
Remember, it’s not just about visibility; it’s about engaging and satisfying your customers.
Understanding how to increase sales on the Amazon marketplace requires continuous learning and application of effective strategies.
Use long-tail keywords, master the Buy Box, and leverage data analytics like Putler for informed decisions.
Putler provides insightful analytics to optimize your operations, target the right customers, and maximize sales potential.
Don’t hesitate to seek professional help when needed. Stay ahead of the competition and watch your Amazon business thrive.