10 Best WordPress Analytics Plugins of 2023 (Free + Paid)

Trying to improve a website’s performance using analytics?

Well, Google Analytics is always a great way to analyze your website but that’s not the only option.

In this article, we will talk about the best analytics solutions for your WordPress website.

The Best WordPress Analytics Plugins

Before we go into these plugins, keep in mind that a variety of things influence the amount of visitors that come to your website. These tools will provide visual statistics to drive improvements, whether it’s content quality, website structure, or page load time.

MonsterInsights

MonsterInsights is hands-down the best WordPress analytics plugin, with over two million active installations.

MonsterInsights adds your Google Analytics tracking code to your site with no coding required on your part. It pulls your data into a user-friendly interface that runs inside your WordPress dashboard and offers flexibility for growing sites with free and premium versions.

Features:

• Performance & optimize
• Custom dimensions
• EU compliance (GDPR friendly)
• Enhanced e-commerce tracking
• Page level analytics
• Affiliate link & ads tracking
• Real-time stats
• Google analytics dashboard

Pros:

• Easy installation and setup
• Customization options
• Simple UI
• Ability to import and export reports

Cons:

Limited free version

Verdict

Cost: $239.70/ year

Open MonsterInsights

Analytify

Analytify is a freemium WordPress analytics plugin that offers a simple installation process to add the tracking code to your site. The interface allows you to access your data right from your WordPress dashboard.

Features:

• Geographic data.
• Frontend and backend view.
• Multilingual plugin available in 8 languages.
• Enhanced eCommerce tracking.
• Social media statistics.
• Track product clicks, impressions & detail pages.
• Coupons & refund tracking.
• Country wise tracking.
• Track Checkouts & purchases.
• Shopping behaviour funnel.
• Product performance.

Pros:

• It works effectively without slowing down your site.
• Comes with a free version
• Exquisite customer support including documentation, FAQs and chats support.
• Configure social share buttons, using the simple backend interface.

Cons:

• For getting add-ons, you have to pay. But not everything comes free, right?
• The features to set up primary Google Analytics tracking might be a little confusing.

Cost: $39/year

Open Analytify

Putler

Putler is the best WordPress analytics plugin that gives you in-depth reports and advanced analytics on all aspects of your website. It processes your data in real-time and provides you accurate reports and important metrics helping you take profitable decisions. Along with website analytics, Putler is also great for handling eCommerce data which is something other analytics tools lack.

Features:

• Search, refund and manage orders in seconds
• Enriched customer profiles, target segmentation, email, export
• Business intelligence & growth
• DIY filters, segmentation & drill downs
• Executive business overview
• Better customer insights in real-time
• Product management and catalog
• Sales trends, details, breakups and drilldowns
• SaaS subscription metrics reporting
• Google Analytics, email reports
• Better marketing and CRM
• Quicker support and daily operations

Pros:

• In-depth customer, product, sales, website analytics
• Affordable pricing compared to competitors
• Most competitors only cater to businesses with monthly recurring revenue
• Easy statistics for products and total orders – easy to track and follow customers

Cons:

• No inventory reports
• No mobile app

Cost:

• Starter plan – $20/mo
• Growth plan – starts at $50/mo

Try Putler for free

Crazy Egg

Crazy Egg is a WordPress analytics solution that allows you to see what’s working on your website and what’s not in order to make your website better. This WP analytics plugin helps you understand how visitors are interacting with your site using a technology called heatmapping.

Features:

• Marketing integrations with popular tools
• A/B testing tool
• Click-through reports
• Visual heatmaps and scroll maps
• User session recordings

Pros:

• Click tracking with visual heat mapping of results, identifying the most clicked on aspects of a site
• Data segmentation
• Confetti tool
• A/B testing
• Record visitor interactions with the website
• High level, visual reports
• Low cost

Cons:

• Month to month plan.
• Special trail or discounted rate only for entrepreneurs or new website owners.
• The free version only allows you to track a limited number of pages.
• Visualisations are limited.

Cost: $249/month

Open Crazy Egg

Jetpack by WordPress.com

Jetpack is a multi-functional WP analytics plugins for design, marketing, and security platform that includes analytics as one of its many capabilities. It provides a quick overview of your site’s performance by displaying your stats in a simple interface. You won’t be able to drill down into the data on particular sites or posts, though.

Features:

• Traffic growth and statistics
• Enhanced website functionality
• Search engine optimization
• Fortified security
• Centralized website management

Pros:

• Add essential features conveniently.
• The core Jetpack plugin is free. Premium features like daily backups, premium themes, and SEO tools are tied into 1 of 3 paid plans.
• Constantly adding more and more features to the plugin.

Cons:

• Interface looks bloated
• Slows down your site
• Risk profile

Cost: $299/per year

Open Jetpack

ExactMetrics

ExactMetrics is a popular WordPress analytics plugin that allows you to easily link your WordPress site with Google Analytics. It’s jam-packed with features that make it easy to connect to Google Analytics and track your website’s visitors.

All of your Google Analytics reports and analytical data are simply accessible from your WordPress dashboard. As a result, viewing analytics will never require you to leave your site or open additional apps.

Features:

• Easy Analytics dashboard
• Real-time stats
• Ecommerce tracking
• Accurate tracking
• Page level insights
• Affiliate ad tracking
• GDPR/CCPA compliant
• Custom dimensions

Pros:

• Time on site tracking
• Referral source tracking
• Conversion tracking
• Affiliate link tracking
• Multiple site management
• Page view tracking
• User interaction tracking
• Integrates with most plugins

Cons:

• Possible plugin conflicts
• No free version

Cost: $199.50/ year

Open ExactMetrics

Google Analytics by 10Web

Google Analytics by 10Web is another simple-to-install WP analytics plugin that allows you to set and manage objectives, build and use custom dimensions, and view Google Analytics results all from the WordPress admin area.

This wordpress analytics plugin also works with Google Ads and Google AdSense to provide you with crucial information about your ad campaigns in one place.

Features:

• Offers eCommerce tracking, custom notifications on specific triggers, and custom event tracking codes
• Set and manage goals within your WordPress admin area
• Lets you send automated email reports
• Integrated with Google Adsense and Google ads to get important data from paid ad campaigns
• Get all your analytics reports in your dashboard, just like MonsterInsights
• Lets you export reports in CSV to use elsewhere

Pros:

• Easy to use
• Easy to manage everything from one dashboard

Cons:

• Email hosting feature missing

Cost: Free. premium version starts at $30

Open Google Analytics by 10Web

Heap

With Heap Analytics, you can automatically track every event on your website or mobile app.

When used on a mobile device, Heap keeps track of every touch, swipe, tap, or other gesture-driven event without requiring any configuration.

When it comes to website performance tracking, Heap is fantastic. Heap, on the other hand, is not the same as Google Analytics.

Heap focuses on recording automatic events, whereas Google Analytics merely tracks page views. Individual user tracking is also made easy with Heap across many devices and cookies.

Furthermore, Heap Funnels allow you to see every single step that occurs prior to a conversion: This may aid in the detection of drop-offs, the reduction of friction, and the reduction of costs.

Features:

• Sessions – digital analytics
• Custom event tracking
• Real-time reporting
• Custom reports and dashboards
• Performance and reliability
• User, role, and access management
• User data
• Segmentation

Pros:

• Data visualization
• Preserving web analytics history
• Visualization, especially for A/B testing
• Real time data and fast results
• Conversion and drop off analysis
• Generate a funnel view with defined steps

Cons:

• High-cost support
• Path report only shows 5 steps maximum
• Graph report – when comparing multiple events, the UI does not allow filtering for each event
• Data does not always match what our internal data is saying

Cost: Contact Heap

Open Heap

Matomo

Matomo Analytics is the #1 used WP analytics plugin that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way.

Features:

• Campaign tracking
• Segmentation
• Real time reports
• Extensive geolocation reports / maps
• Report comparisons
• Export features
• Transitions
• Cohorts
• Custom reporting

Pros:

• Easily restructured dashboard
• Ease of use
• GDPR compliant
• Good quality data
• Heatmap
• Easy to track daily traffic
• Easy to monitor visitor traffic

Cons:

• User interface
• Collects too much information
• Missing A/B testing
• Define customized views for clients

Cost: 39USD/year

Open Matomo

Mixpanel

Mixpanel is a wordpress analytics plugin to help you learn more about your users, increase engagement, and boost conversions. See how Mixpanel and other WP Analytics plugins stack up against each other by comparing features, pricing, ratings, integrations, security & more.

Features:

• Engagement
• Entry and exit pages
• Standard event tracking
• Custom event tracking
• Retention
• Return
• Conversions
• Funnels
• Real-time reporting
• Trending segmentation
• Custom reports and dashboards
• User data
• API / integrations
• Performance and reliability

Pros:

• User segmentation
• Simple and easy to set up and well documented
• Event data and the ability to send messages being integrated works really well
• Reports are easy to peruse
• Mobile app is handy
• Funnels tracking
• User behavior
• Visualising data
• User-friendly

Cons:

• Their API is not very scalable.
• Reports could be more visual and have more graphics.
• The UI doesn’t scale well.
• Difficult to identify triggers easily.
• No instant customer support.

Cost: $25/month

Open Mixpanel

Conclusion: Best Analytics Plugins for WordPress

To recap we have discussed the most popular WordPress analytics plugins which can be used to collect important data and predict visitor’s behavior to scale website traffic on the way. If you have used any of the mentioned WordPress analytics plugins feel free to share your experience in the comment section.