Shopify stands out as one of the best eCommerce platforms for online businesses. With cloud-based hosting, built-in marketing tools, responsive support, advanced functionality, and even an integrated payment gateway, it offers a comprehensive suite of features.
However, while Shopify checks off most boxes, it falls short in one key area—advanced reporting.
The built-in Shopify analytics dashboard is good, but isn’t sufficient for propelling your store’s growth. To overcome this limitation, you need to turn to third-party tools for advanced reporting.
In this article, I’ve curated a list of the top 11 advanced Shopify Analytics tools. Let’s dive in:
Audiencefy is an exceptional ecommerce analytics tool designed to enhance your advertising efforts and significantly improve your ecommerce metrics.
- Executive summary
- Predefined customer segments
- Individual customer data & journey analysis
- Order & products analytics
- PDF reports
- Substantial traffic analysis
- Advanced AI capabilities
- Simple traffic data
- Lack of sophisticated designs
- No SEO features
Putler is a user-friendly-Shopify analytics tool that caters to eCommerce business owners and SaaS entrepreneurs.
It excels in monitoring multiple Shopify stores from a single platform.
Beyond reporting, Putler offers advanced reports on every vital metric that can help you make better business decisions. To get started, you just need to connect Putler to the relevant data sources, and it does the rest automatically..
Take a look at what more Putler has to offer:
- Starter plan – $20/mo
- Growth plan – starts at $50/mo
- Fetches data from multiple Shopify stores, payment gateways, 17+ other data sources.
- Automatically merges the data of several sources, cleans them up and shows you data points that truly matter, all in one place..
- Comprehensive reports on products, sales, transactions, and customers.
- 200+ key performance indicators(KPIs) and reports.
- Issue refunds, manage subscriptions.
- RFM (recency, frequency, and monetary) customer segmentation.
- Personalized growth recommendations.
- Inbound & outbound API.
- Not just reports, Putler provides growth tools like – customer segmentation, forecasting, goal setting, and tracking.
- Multiple data source reporting in a single place
- Affordable pricing
- Works for both SaaS as well as eCommerce businesses
- Putler is extraordinary for dealing with many individuals, timetables, and accounts.
- No inventory management
- Lack of cohort analysis
Sensai Metrics facilitates data-driven business growth by employing various data science models and AI. It consolidates eCommerce data for comprehensive business analysis.
- Startup: $29/month
- Pro: $100/month
- Budget allocation with campaign performance and customers conversion insights
- Customer journey tracking Facebook audience analysis
- Custom and general insights
- Sales statistics
- Real-time traffic insights
- Rich features
- Competitive pricing
- Limited customization options
- Technical limitations
- No content-related features
Revtap.ai is a robust Shopify reporting tool that brings data from various marketing and analytics apps onto a single dashboard. It also uses eCommerce intelligence to provide actionable marketing strategies, to identify untapped market opportunities to boost revenue.
- Customer analytics report
- Product analytics report
- Performance analytics report
- Growth analytics report
- Checkout reports for eCommerce
- Detailed product sections
- In-depth customer segmentation
- Slightly higher pricing
- Lacks traffic data
- No standalone traffic information
Apteo is an automated, predictive marketing tool, with an integrated analytics suite. It helps eCommerce store owners to enhance repeat purchases by identifying marketing opportunities like cross-sells, product recommendations, and win-back campaigns. The analytics module delves into key trends and predictive insights within customer data
- Automatic customer segmentation based on customer behavior
- Custom segments based on rules
- Integration with external email and SMS providers
- Automated cross-sells and repeat purchase email campaigns
- Optimized discount codes
- Optimized campaign delivery based on time and day
- Predictive analytics suite for customer lifetime value
- Speedy customer service
- Automation marketing campaigns
- Segmentation and recommendations
- Lacks traffic information
- Price considerations
- Focus on predictive analytics overstandard analytics
Conversific is an ecommerce analytics tool designed for Shopify, aiding in traffic optimization, improved data accumulation, enhanced sales, and informed marketing decisions.
- Ecommerce performance monitoring
- Benchmarks against competitors
- Actionable insights and personalized action items
- Products and customer analytics
- Predictive analytics capabilities
- Benchmarks against industry peers
- Transformation insights
- Lacks content analysis
- Considerations about pricing
- Reliant on Google analytics data
ShopIQ offers an enterprise-level predictive analytics and data science platform for eCommerce stores,delivering real-time insights to enhance business strategies.
Price: $250 USD/month
- Real-time predictive analytics
- Lifetime value and inventory forecasting
- UI-based machine learning workflows
- Prospective analysis and pattern recognition
- User-friendly interface
- Application store for tailored analysis
- Easy-to-use and real-time insights
- Limited available applications
- Some features need further development
Order Metrics provides a comprehensive Shopify analytics solution for tracking orders, revenue and profit across multiple sales channels. It enables informed decision-making by considering variables like shipping costs, transaction fees, and discounts.
- Customer behavior tracking
- In-depth data analysis
- Daily report
- Marketing campaign recommendations
- Error alerts
- Streamlined operations
- User-friendly interface
- Effective customer service
- Limited responsiveness
- Automated feedback email
Yandex Metrica is a powerful web analytics framework that combines progress tracking with heat maps and session replays.
Price: You pay according to your customer data
- Real-time data for desktop and mobile traffic
- Audience insights- location, device, browser, and ad blocker usage
- ROI from online marketing activities
- Session replay, clicks and heat maps
- Custom user segmentation
- Comparable to Google analytics
- Visitor data not shared with Google
- Simple interface
- Non-adaptive interface
- Impact on site loading speed
- Limited language support
Web-stat allows real-time tracking of individual visitors on your site. It offers insights to understand and enhance your traffic.
- User-friendly reports
- Page tracking
- Calculate total number of visitors
- Increase site performance and growth
- Visitors insights
- Awareness of website usage
- Traffic counter
- Occasional errors encountered
- Limited features in free version
- Cost and value mismatch
Segment Analytics is a comprehensive customer data platform that collects and organizes events from web and mobile apps. It empowers different teams within your company with a complete data toolkit.
- Prebuilt segmentation
- Customer cohorts
- Email ROI and Product ROI
- Enhanced customer lifetime value
- Integration with third-party tools
- Easy setup
- Reliable service and support
- Integration capabilities
- Requires developer involvement
- Potential troubleshooting complexities
Shopify analytics tools play a pivotal role in crafting growth strategies and informed decisions by offering deep insights into sales and customer data. Take the time to explore the diverse array of Shopify analytics tools mentioned above and select the one that aligns best with your business needs.
If you wish to get a hands-on and then decide, signup for a 14 day free trial of Putler. The setup is easy and will take less than 10 minutes. Also, you don’t need any coding skills or credit card information.
Feel free to drop a comment if you have any inquiries regarding Putler or any other Shopify analytics tools. I’ll make sure to provide a prompt response.