Running an ecommerce store is no easy feat. And understanding the numbers behind it? Even harder.
For those businesses using WooCommerce as their online store partner, though, the good news is that the enterprise already has WooCommerce product filter analytics in place.
WooCommerce product filter analytics: What is it?
WooCommerce recently introduced reporting and data analysis through its Analytics. These reports help users manage their ecommerce store and monitor key sales metrics. Particularly analytics related to products are spread over a few filters.
Some of the product filters features included are:
- Items sold
- Net sales
- Historical sales data
- Comparison of two different periods of the product’s sale
- Custom filter of specific products, their data and comparison
Is WooCommerce product filter analytics enough to grow your business?
The simple answer – No.
Even though WooCommerce has upgraded its analytics recently, the available insights on products are still limited. The product filters show you existing information but don’t guide you in applying learned insights to your marketing strategies.
Limitations of native WooCommerce product filters
No advanced insights
While you have the numbers at hand, you must manually interpret what they mean. There are no advanced insights for why customers purchase a certain product and if they’ve done so previously, how many times they bought it.
Non-integration of Google Analytics
You cannot integrate Google Analytics into the WooCommerce Analytics ecosystem. As a result, you may miss out on important reports like cart and checkout abandonment, the number of “add to carts” for specific products, and product list performance.
Lack of custom filters
The custom filters you can create are limited, accounting for only a few product-related data. Filters like customers who purchased products, average sale amount, refund percentage of total sales for a product, and more are missing. You also can’t create unlimited custom filters with multiple combinations for in-depth analysis.
No subscription metrics
If your product is subscription-based, WooCommerce product filters don’t include key subscription metrics such as MRR, ARR, Churn rate, and more.
As is evident, the product filter for WooCommerce may be great for first-level analysis. But if you want to understand the “Why” behind your sales, it’s best to choose a more holistic and broader reporting tool.
Putler’s powerful WooCommerce product filters
Consider us biased, but we have to say Putler is the best choice for detailed product filter WooCommerce analytics!
Most other product analytics applications don’t provide extensive reports. Unless your business has in-depth visibility on which products work, you can’t maximize their popularity to grow revenue. Putler understands this and provides real-time order updates alongside in-depth product insights that can take your online store to the next level.
Once you apply the filters, all of the insights on the Products dashboard will reflect data for the same. You can use this information to create custom marketing strategies for different products.
How Putler’s WooCommerce product filters work?
WooCommerce product filter by “customer”
This filter lets you sort through the number of customers who’ve purchased from you for the corresponding sales.
For example, you can use the customer filter if you wish to know how many buyers purchased products between 5 to 25 units in March 2022. You’ll also know which was the top-selling product within this category and details of customers who bought it.
Product filter for WooCommerce by “quantity sold”
Next, you can filter your products based on the number of products sold in the selected period.
You can use this information to increase sales of products purchased for the lowest quantity. For instance, if you sell organic coffee, you could entice buyers to purchase more from you through discounts such as buying three units and getting the fourth for 20% off.
WooCommerce product filter by “average price”
The “Average Price” filter gives you an overview of the price range in which most of your products sell.
As you can see, the fastest and slowest moving products are also listed. You may want to push slow-moving products faster and increase the number of products sold in your highest price range. In that case, you could offer these products as bundles. For example, customers can buy Generic Granite Salad and Smart Coupons for a bundled cost of $100.
WooCommerce product filter by “refund percent”
A unique way of looking at product insights is checking your refund percentage. If many products fall within a higher refund percent range, you can find out which ones aren’t working for the customer.
Similarly, you can also use Putler’s dashboard to see which were your top 20% products and not refunded. You can then set up promotion strategies or link them to your loyalty program.
For instance, if customers purchase five units of your top 20% products between April 1st and 15th, they get 200 reward points. This also ensures your customers come back and use those reward points to purchase from you again.
Product filter for WooCommerce by “attributes”
Putler also lets you analyze products using attributes such as color, size, package, material, and more. With these insights, you can make critical product decisions.
Consider this. You’re selling a black t-shirt in 3 different sizes. Using the “Attributes” filter, you realize that size L sells 35 times, M sells 25 times, S sells 15 times, and XS sells 5 times. Here, you can choose to discontinue selling size XS. Or, if you want to continue selling it, market it differently as a parent-child matching t-shirt bundle.
WooCommerce product filter by “categories”
This filter provides insights on products by way of their categories. For example, your business sells subscriptions to a lunch service for working professionals. You offer three packages in three different food categories – Veg, Non-veg, and Vegan.
With the “Categories” product filter, you can understand which food category sells the most and least. Once you figure that out, you can plan to add more dishes to the best-selling category.
Create custom filter
If all of the above doesn’t get you the insights you’re looking for, Putler also has the option of creating custom filter segments.
There’s no limit on the number of segments you can create, which allows you to customize reports for all your business needs.
And it’s not just product filters!
Putler has a lot more to offer such as:
- Multiple stores connected to one dashboard
- Sales heat map to find out best selling times and days
- RFM analysis for customer segmentation
- SaaS KPIs such as LTV, MRR, ARR, ARPU, and more
- Multi currency and multi team set-up
- Customer history for richer customer experience
Ecommerce is an ever-growing industry today, with several competitors going head to head. If you want to stand out, you need to understand your customer and market products in ways that help solve their problems.
Product filter WooCommerce analytics is a good starting point to analyze your sales. But if you want to grow your revenue, Putler’s got the answer for you.
Get in touch with our team, and we’ll help scale your business through rich, data-backed insights.
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