Posted on

Unlocking Business Growth with Powerful Braintree Analytics: A Comprehensive Guide

Explore the depths of Braintree analytics and reporting, alongside powerful tools to unlock your business's full potential.

Unlock Business Growth with Powerful Braintree Analytics

Last updated on August 16, 2023

Running an online business requires monitoring your sales, revenue, and customer behavior closely.

A reliable payment processing system like Braintree can help you with that.

However, did you know that Braintree analytics tools can provide valuable insights to optimize your business and increase revenue?

Braintree reporting and analytics can help track key metrics, identify trends and patterns, and help you exceed business goals.

Whether you’re new to e-commerce or a pro looking to fine-tune your strategy, Braintree reports can unlock your online business’s full potential.

Let’s explore more about Braintree and how analytics tools can help you up your Braintree game.

What is a Braintree transaction?

Simply put, a Braintree transaction refers to the process of securely processing online payments through Braintree’s payment gateway.

Here’s how it works –

  • A customer makes a payment on an e-commerce website or app that uses Braintree, and their payment information is transmitted to Braintree’s servers for processing.
  • Braintree then verifies the payment information and receives authorization from the customer’s bank or credit card company.
  • Once the payment is approved, Braintree processes the transaction and sends a response back to the merchant. This response typically includes a transaction ID that the merchant can use to track the payment and verify that it was successfully completed.

The beauty of using Braintree is that it offers several features and tools that help businesses manage their online payments, including fraud detection and prevention, recurring billing options, and support for multiple currencies and payment methods.

Moreover, Braintree’s payment gateway is known for its developer-friendly API, which makes integrating payment processing capabilities into a website or app a breeze.

So, now that we have a better understanding of what a Braintree transaction is and how it works, let’s explore one of the most common use cases for Braintree: selling SaaS products.

Is Braintree good for selling SaaS?


With its support for recurring billing and subscription management, Braintree is an excellent choice for businesses that offer subscription-based services.

Additionally, Braintree’s developer-friendly API makes it easy to integrate payment processing capabilities into a SaaS platform.

But wait, there’s more! Braintree’s value for SaaS businesses goes beyond just payment processing.

Top Braintree metrics your business should track

As a business owner, understanding the top Braintree metrics to track is crucial for making data-driven decisions to drive growth and increase revenue.

With Braintree’s exceptional payment processing capabilities, keeping an eye on its analytics is quite important, as they can help you gain valuable insights to optimize your business.

These are the Braintree metrics that you need to track to gain a deeper understanding of your business’s performance.

  • Active customers (MRR)

    Tracking active customers (MRR) in Braintree is crucial for businesses to optimize revenue and marketing strategies based on real-time data.

    This helps them identify patterns in customer behavior, forecast future revenue, and drive business growth.

  • Customer retention & churn

    Tracking customer retention and churn helps businesses retain customers by identifying patterns in customer behavior and adjusting strategies accordingly.

    This leads to better customer satisfaction and increased revenue.

  • Activity by plan & ARPU

    Tracking activity by plan and ARPU is important for businesses to identify their profitable pricing plans, optimize marketing strategies, and increase revenue.

    This leads to better financial management and drives business growth.

  • Daily active customers

    Tracking daily active customers in Braintree is crucial for businesses to evaluate marketing campaigns, increase customer engagement and retention rates, and ultimately drive customer satisfaction and revenue growth.

    So, keeping an eye on this metric is key to success!

  • Cohort charts

    Tracking cohort charts is crucial for understanding how customer behavior changes over time, evaluating the effectiveness of marketing campaigns, increasing customer loyalty and lifetime value, and driving business growth.

    Therefore, closely monitoring this metric is also quite essential.

  • Lifetime customer value (LTV)

    Tracking lifetime customer value (LTV) helps businesses to understand the total revenue a customer will generate during their entire relationship with the business.

    By monitoring this metric, businesses can identify their most valuable customers, evaluate marketing campaigns, increase customer loyalty, and revenue.

Undoubtedly, tracking these Braintree metrics can give businesses valuable insights that optimize their revenue and marketing strategies.

Braintree’s all-in-one payment solution also makes it a smart choice for tracking eCommerce metrics. Let’s explore why Braintree works so well for eCommerce.

Why Braintree works well for e-commerce metrics

If you’re looking to optimize your eCommerce subscription business, Braintree has got you covered with its powerful subscription analytics.

With Braintree’s subscription metrics, you can easily track and analyze key performance indicators to make data-driven decisions that drive growth.

So, what makes Braintree work so well for eCommerce metrics?

Braintree isn’t just about payments.

It has some exceptional analytical features that help it leave its competitors far behind.

  • Track payments, subscriptions, and monthly recurring revenue

    With Braintree, tracking payments and subscriptions has never been easier!

    Braintree analytics simplify payment and subscription tracking with real-time monitoring and reporting tools. This makes it a breeze to see

    which payments have been successful and which ones have failed, allowing you to identify and address issues quickly.

    Plus, you can track monthly recurring revenue (MRR) to get a clear picture of your revenue streams and identify trends over time.

  • Monitor sales, customer, growth forecasting

    With Braintree, you’ve got all sorts of helpful tools to keep tabs on your sales and customers.

    Braintree reports can help you easily monitor customer transactions and order history, which can give you some valuable insights into buying patterns.

    Plus, with Braintree’s forecasting tools, you can even make educated guesses about what’s coming down the line and make changes to your plan accordingly.

  • Advanced product & customer insights

    Braintree provides advanced product and customer insights to optimize your eCommerce strategy.

    You can track product sales and inventory levels to identify popular products and optimize your product offerings.

    Braintree reporting also offers customer insights, allowing you to segment customers based on behavior and demographics. This feature can help personalizing your marketing and improve customer retention.

So, no matter if you’re looking to track payments, monitor sales, or gain advanced product and customer insights, Braintree analytics can help.


What about Braintree subscription analytics?

Well, it’s important to keep in mind that while Braintree does provide subscription analytics, there are some limitations to be aware of.
Braintree’s subscription analytics may not be as customizable or flexible as some other subscription analytics tools on the market.

Additionally, the subscription metrics provided by Braintree’s in-house subscription analytics may not be as detailed or granular as you need them to be.

That being said, if you want a simple and straightforward way to track your churn rate, customer lifetime value, revenue growth, etc., Braintree’s analytics could be a good option.

But, if you want to take your business to the next level, a robust analytics and reporting platform for your Braintree transactions is definitely worth considering!

Top 3 Braintree analytics tools

When it comes to selecting the right analytics tool for your Braintree transactions, there are several options available on the market.

Each tool offers a wide range of features that can help you track your payments, subscriptions, and eCommerce metrics.

However, choosing the best tool can be a daunting task, given the variety of options available.

It’s crucial to evaluate each tool based on your specific business requirements and budget before making a decision.

To help with this, we have put together a comparative study of the top tools that can assist you with subscription analytics for Braintree

This analysis can provide valuable insights to help you make an informed decision that can help drive growth for your business.



Baremetrics is a popular analytics tool that specializes in subscription-based businesses.

With Baremetrics, you can easily track monthly recurring revenue (MRR), churn rate, and customer lifetime value (LTV). It also provides detailed customer profiles, cohort analysis, and revenue forecasts.

However, Baremetrics can be quite expensive for small businesses, with pricing starting at $50 per month.



Putler is a comprehensive analytics tool that offers real-time transaction tracking, detailed customer insights, and forecasting tools.

With Putler, you can track payments, subscriptions, and other eCommerce and SaaS metrics such as churn rate, LTV, MRR, ARR, etc. across multiple payment gateways, including Braintree. Putler also provides advanced features like product performance tracking, customer segmentation, and cohort analysis, along with actionable growth insights.

Plus, Putler is quite affordable, with its pricing starting at just $29 per month with a 14-day free trial.



ChartMogul provides similar features to Baremetrics but also includes integration with other payment gateways.

With ChartMogul, you can track MRR, churn rate, and LTV, as well as create custom reports and dashboards.

However, ChartMogul’s pricing can be confusing, with different plans for different payment gateways and features.

Each of the three tools has its own strengths and advantages. Ultimately, the best tool for your business depends on your unique requirements and budget.

Recommendation: Which one should you pick?

With so many features to analyze, it’s pretty challenging to figure out the best tool for Braintree analytics and reporting, as each tool has its own unique advantages.

But you don’t need to worry, as we are here to help you.

Although all these tools are pretty efficient, Putler stands out due to its comprehensive feature set and affordable pricing, making it a popular choice among users.

This is because Putler offers advanced product and customer insights, real-time transaction monitoring, and robust reporting capabilities that include both eCommerce and SaaS reporting.

Not only can it help track payments, subscriptions, monthly recurring revenue, sales, and customer metrics, besides forecasting revenue and growth, but its intuitive user interface and easy-to-use navigation make it user-friendly for businesses of all sizes.

All these features make Putler an ideal choice for businesses looking for a cost-effective solution that offers powerful analytics and reporting tools.

Now, if you still have any doubts left, let’s clear them up with a deeper dive into the exceptional features that Putler brings to the table.

Why Putler is the best Braintree analytics tool?

Putler is a powerful analytics and reporting tool that can help you gain valuable insights into your Braintree transactions.

Let’s check out the key features that give Putler the upper hand in terms of Braintree reporting.

  • Detailed SaaS and eCommerce reports and metrics to gain valuable insights into your business: Get detailed insights into your SaaS and eCommerce metrics, including MRR, churn rate, lifetime value, and more, to make data-driven decisions that drive your business forward.
  • Multicurrency and multistore handling capabilities: Manage multiple stores and currencies with ease, all from a single platform that simplifies your operations and streamlines your reporting.
  • RFM analysis for a deeper understanding: Use RFM analysis to understand your customers better, including their purchase frequency, recency, and monetary value to identify your most valuable customers.
  • Advanced product and customer insights: Putler provides advanced product and customer insights to help businesses understand their customer’s behavior and buying patterns. It allows you to segment customers based on their behavior, analyze sales trends, and optimize your product offerings.
  • Real-time transaction monitoring: Putler offers real-time transaction monitoring to help businesses stay on top of their transactions. It alerts users of failed transactions, refunds, and chargebacks, allowing them to take action immediately.
  • Customizable dashboard and reports: Putler offers a customizable dashboard and reports, providing users the flexibility to track and visualize the exact metrics they need. Users can create custom segments and apply advanced filters for more tailored analytics.
  • Affordable pricing: Putler offers affordable pricing plans that make it accessible to businesses of all sizes. Its pricing plans are based on the number of transactions processed, making it a cost-effective solution for businesses with lower transaction volumes.
  • Effective segmentation options: Segment your data by product, customer, and sales to get a clearer picture of what’s driving your business forward and where you can make improvements.
  • Accurate revenue and growth forecasting: Make informed business decisions with accurate forecasting that predicts your future revenue, expenses, and growth rate.
  • Goal tracking: Keep track of your progress towards your business objectives with goal tracking that lets you set targets and monitor your performance over time.
  • Collaborative features for easy sharing and better team decision-making: Collaborate with your team by sharing your analytics data, insights, and reports, so everyone has access to the information they need to make better decisions.
  • Website analytics to optimize user experience and drive conversions: Use website analytics to understand your customers’ behavior, including how they interact with your website and what pages they visit most, so you can optimize their user experience.
  • Advanced filters for precise data analysis and interpretation: Fine-tune your data analysis with advanced filters that let you drill down into specific segments of your data, so you can get the insights you need to make informed decisions.
  • Intuitive user interface: Putler has an intuitive user interface that makes it easy to navigate and use, even for those who are not tech-savvy. The dashboard is clean and uncluttered, making it easy to find the information you need quickly.
  • Custom segments for tailored analytics to meet specific business needs: Create custom segments based on your unique business needs to get tailored analytics that give you the insights you need to succeed.

This comprehensive set of features sets the bar pretty high.

And that helps Putler emerge as the top choice for businesses seeking the best analytics and reporting tool for their Braintree transactions.


By leveraging the right analytics and reporting tool, you can take your Braintree transactions to the next level and make data-driven decisions for your business growth.

With its comprehensive features and competitive pricing, Putler stands out as the best option for businesses looking to optimize their Braintree transactions.

So, are you ready to take your Braintree analytics and reporting to the next level? Try Putler today!


Why should I use Braintree?
Braintree is a highly secure payment gateway that is easy to set up and has flexible customization options. It offers a variety of payment methods, including credit cards, PayPal, and digital wallets like Apple Pay and Google Pay, making it a convenient option for both merchants and customers. Additionally, Braintree’s robust analytics and reporting tools help you track your payments and subscriptions and make data-driven decisions.

Why use Braintree instead of PayPal?
Braintree offers more flexibility and customization options for merchants compared to PayPal. These include the ability to accept payments in more than 130 currencies, while also providing more advanced fraud protection and reporting tools. Additionally, Braintree’s transparent pricing model and easy integration with other platforms make it a popular choice for businesses of all sizes.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.